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New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
New Business for Social and Search
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New Business for Social and Search

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Short Presentation for businesses needing Social Media and Search for Branding.

Short Presentation for businesses needing Social Media and Search for Branding.

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Transcript

  • 1. Social Media and On-line Strategies For New Business
  • 2. Welcome to the Golden Age of Occupation TargetingB2B & B2C Products Consumed By Business PeopleNever Truly Off DutyTarget Professional Associations
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  • 8. Social Influences SearchConsumers exposedto brand’s socialmedia are 50% morelikely to click on paidsearch ads
  • 9. Tip 1: Always Start with FriendsTip 2: Expand to Fans of Related BrandsTip 3: Use Stemming to Find Interests (Likes & Interests, Advance Demographics, Education & Work)Tip 4: Micro-Segment Your AudienceTip 5: Test Images Before CopyTip 6: Keep Ads Fresh
  • 10. Rotation = OptimizationRotate ads every 2-3 daysor as impressions drop Maintain impressions Increase click-through rates Lower costs-per-like 10
  • 11. Maintain the Facebook Experience 11
  • 12. Our interactive team reaches your target audience from websitescreation/enhancements, splash pages to banner ads, rich media, e-blasts, socialnetworking, SEO search engine optimization, and SEM search engine marketing.In simple language, we design ATTRACTIVE and FRESH. We design for yourSALES and BRAND AWARENESS to increase, remember we care about yourbottom line.So what would you have…The Andrews Agency, your agency next door do for you? 12

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