An overview of our integrative approach to web design and marketing with case study examples.

1. We offer complete web solutions for small to medium sized
businesses. This includes web design, site maintenance & hosting,
social media management, graphics & video editing, search engine
optimization, and PPC advertising.
5 Star Reviews
A Fresh Approach to
WEB DESIGN
Google Business Reviews

2. RESEARCH
We use case studies of
proven practices and
specific industry data to
help determine our
decisions
DESIGN
We strive to create
aesthetically pleasing sites
while creating a unified
brand image
INTEGRATION
Marketing strategy is taken
into account while designing
the site, including Adwords
advertising, community
engagement and SEO.
WEB & MARKETING
STRATEGY
That Works

3. RESEARCH
3
TARGETED
STRATEGY BY
INDUSTRY
Every client we serve has their own individual
needs. We value the unique requirements of every
website we create. Jolly Good Media works to
understand your business and market before
anything else.
We use data from market research, case studies,
and our clients own experience to make informed
decisions that influence our design.
The following slides contain two client examples
from the same law firm where we used specific
industry requirements to deliver an exceptional
product for two different areas of law.

4. ESTATE ATTORNEY
Visitors looking for an estate attorney are often
in a difficult financial situation or planning for
their family. They are more likely to look for
someone who they can trust and who isn’t
intimidating. We used colors that evoke trust
and explored themes of family, home,
togetherness, and happy times to create a site
that makes the lawyer seem like a family friend.
We worked to make the navigation as simple
and intuitive as possible to help clients find the
service information they needed faster.
OHIOESTATEATTORNEY.COM

5. CRIMINAL DEFENSE
According the case studies we reviewed, visitors in
need of a criminal defense lawyer were more likely
to select a lawyer who presented a masculine,
confident, and aggressive image. Clients in this
situation may feel like a victim of the law in need of
protection and are looking for someone to fight for
them. We used aggressive colors like red and
assertive photos to achieve this.
DAYTONCRIMINALDEFENSE.COM

6. WE VALUE
BEAUTIFUL
DESIGN
DESIGN
6
All of our websites are made with the latest trends
in web design in mind. They are well spaced,
elegant, welcoming, and wonderful to look at.
But beauty is not just skin deep. We use responsive
design to make websites that are simple to use and
comfortable to navigate.
The following slides contain examples where we
have excelled in designing beautiful, responsive
products that capture the client’s brand.

7. PERMANENT COSMETICS
Current Site
The current site is outdated and
not mobile friendly. The client also
feels it doesn’t express who they
are.
Office Interior
Their customers are older women
who typically love their office. They
maintain the same color scheme and
use of flowers & vintage furniture
throughout the building
Re-Design
This site is in progress & our goal is to create
a functional site that is mobile friendly, easy
to update, and search engine optimized. We
are also adding a more modern look and aim
to better represent their unique style that
their customers love.

8. In Search of Lost Mojo is a new podcast for
athletes and adventurers over the age of 50. We
wanted a design that was bold, powerful, and
exciting to reflect the ambitious and
adventurous attitude of the show and it’s
presenter.
We developed a simple landing page with a
beautiful color scheme to express this.
Our next steps will be to create an online
community around the podcast using
newsletters, group discussions, and content
leverage.
insearchoflostmojo.com
PODCAST LANDING PAGE

9. Many of our projects require us to take charge
of finding and hiring graphic designers,
copywriters, or talent from other areas.
With this project we wanted a logo that reflected
the shows themes of fitness, adventure movies,
and playfulness. We hired an artist from a
portfolio of hundreds and worked closely with
him to bring it to life.

10. INTEGRATION
10
WE
INTEGRATE
MARKETING
STRATEGY
Our clients websites are extensions of their overall
marketing strategies and are designed as such.
Whether it's an online store or a company portfolio,
every inch of our websites are designed with sales
conversion in mind.
Analytics tracking allows us to continually improve
our sites and keep up with an ever changing
market.

11. DISABILITY ATTORNEYS
We designed this Disability Attorney website with a
focus on their Adwords and SEO goals. The results
were high Adwords quality scores and a lower
advertising cost for more clicks.
Their contact form was the centerpiece of their
home page to shorten the sale time and drive
conversions.
Each adwords campaign is being given an
individual landing page to ensure that relevant
people find the right page.
MCDONALDANDMCDONALD.COM

12. SOCIAL MEDIA
GRAPHICS
EXAMPLES

13. Dataviz and
Analytics

14. Philanthropy

15. Tips and Prompts