On October 23rd, 2014, we updated our
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ANWB Inbound Outbound • 125 million hits per year on • Large investments are ANWB.NL site made to generate leads to • 1,5 million contacts per year in our channels, via; the ANWB Contact Centers • Mass Media Advertising • 9 million visitors per year visit • DM and e-mail marketing our stores. • In-Store Advertising • 4 million members have access to magazines. • SEO, Social Marketing and web marketing • All these contacts are already paid for and channels are • Cost per Order is optimized continuously for costs increasing each quarter. per contact.14