Why Traditional Intranets Fail Today's Knowledge Workers

Why traditional intranets failtoday’s knowledge workersOscar BergFuture Office EvangelistTieto

Expertise in how to leverage mobile,social and collaboration technology toimprove collaboration and informationworker productivity.Twitter: oscarbergwww.thecontenteconomy.com

”The future is here – it is just not evenly distributed” William Gibson3

”Why are we sopowerful asconsumersbut so lame asemployees?”Geoffrey Moore,TCG Advisors

Knowledge work is becoming increasingly important (strategic) Structure-based work Knowledge-based work Processes, routines, Research, problem-solving, controls, manuals… innovation…

Constant change is the new normal Yesterday Now Pace of change Predictable & stable Unpredictable & dynamic business environment business environment Allowed for long term Need to be planning prepared for changeBased on illustration by Dennis Bottjer, www.DennisBottjer.com

A day in the life of a knowledge worker What is happening? When should I contribute?How to collaborate? Where do i find…? How can I influence? Who knows what? How to share?

To what degree do our intranets help us answer such questions?Square Wheels: http://www.squarewheels.com/mainpage/swsmain.html

Traditional intranets focus on serving the most common and predictable needsHigh What’s our travel policy? Usage rate How do I perform this activity? Cost to serveLow Content serving information needs

There is dangerin serving onlythe needs whichwe can see.

Social media and consumer IT have made the cost to serve collapseHigh Usage rateLow Content serving information needs

Collectively we can now serve many of our unanticipated and less common needsHighUsage rate User-generated content Who knows the What are NPV function you working in Excel? on? Cost to serveLow Information

So what then aboutinformation overload?

“Its not information overload. Its filter failure.” Clay ShirkyIllustration from The Economist

#fail Trying to ”solve” information overloadby cutting supply instead of improving filters è Important information needs cannot be served

“Throughout the primate world, social networksprovide a fast conduit for innovation and information-sharing that help the group as a whole to adapt to itsenvironment.” - Alex Wright, author of “Glut”

Value creation Goal Act High visibility Coordinate Form team Contribute Low visibilityBuild trust and engagement Connect and relate Serendipity Find & discover people Share what you know, have and think Make yourself visible and participate Purpose, values, self-awareness and motivation

#failNot understanding or supporting the social activities that enable collaborationè  collaboration does not happen naturally across boundaries

“A well-functioning organization is a well- functioning social network” - Greg Satell (@digitaltonto)Find and connect with Rapidly distributepeople across ideas, experiencesboundaries and knowledgeBecome aware Tap into theof what others knowledge of yourare doing informal network

Our interactions make relevant content surface Like Share Discuss Stuff Information abundance

Our social networks become our filters Shared interests Shared stuff Filter Feed Social network

We need to go from personal productivity to networked collaboration Business value Transform Networked collaboration More adaptable and innovative enterprises Enterprise Grow collaboration Faster enterprises Team collaboration Run Faster teams Personal productivity Walk Faster employees Maturity

”94% of the problem are caused by the system and 6% by the individual” (Demings 94/6 rule) 6% 94 % Where do you think we need to focus our change efforts?

Image credits http://www.sxc.hu/browse.phtml?f=download&id=1171398 http://www.flickr.com/photos/zachklein/54389823/sizes/o/in/photostream/ http://en.wikipedia.org/wiki/File:aWilliam_Gibson_by_FredArmitage.jpg http://www.enriquemartinezlozano.com/images/iceberg2.jpg http://www.flickr.com/photos/pinksherbet/3524897367/sizes/l/in/photostream/ http://www.squarewheels.com/mainpage/swsmain.html http://www.flickr.com/photos/64184605@N00/2713094290/sizes/l/in/photostream/© 2012 Tieto Corporation

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Why Traditional Intranets Fail Today's Knowledge Workers

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