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Sustainable IT solutions for a Green Future - Globe Forum 2010

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  • Welcome!Johan LöfmarkI have the best job in the world as I specialize in helping companies to interact with customers in a digital contextI would like to share some thoughts and ideas of how information technology can be a driving force in creating a sustainable future.
  • To conclude: IT is the fantastic tool to work with sustainability outside the strict domain of the server room. And the most exciting thing with IT is that we do not have the traditional trade offs. Environment and Economy at the same time, enabled by information technology.For example the example with eInvoicing. Easier for the customer that don't miss the payment, don't have spend time on the boring task to insert OCR numbers, while at the same time we lower consumption of paper and the company saves money. The only thing missing is transparency, why not print on the invoice how much co2 you as a customer are saving when paying this invoice through your online bank, that would make us digital natives further accelerate innovations such as this.
  • Never before have so much information been available to us, and I promise that I will do my best to increase this by forcing my customers to open up their databases.With information we can understand consequences and make smarter decisions. Emissions from products are the first step towards consumer power.When I book a trip to Barcelona with a Boeing 737 I am told how much emissions this generates, together with the option to offset them. As well as we in the future will have sustainability tags on the products that we purchase, such as this shirt on the right side.A great example of this trend is Hans Rosling that brings up statistics from government agencies and organizations and makes it understandable, possible to analyze and draw conclusions. He recently sold his company Gapminder to Google so I am sure more exciting things will come.And its fun with information
  • Lets start with Gartner, the bible for us technology consultants. This is their hype cycle for emerging technologies showing the status of technologies predicted for mass market adoption.Green IT is truly hyped today, on top of the curve and we read about it in most reports, magazines, blogs and presentations. According to Gartner the attention will probably lower soon, but it is vital to realize that it is not a fad, but a vital part in sustainable business practice.
  • Because IT also change how people work with sustainability and environment
  • Almost 20 years ago we went out on the streets to promote sustainability and green ideas1988 was for example the year when the Green Party (Miljöpartiet) entered the Swedish governmentFor young people like me this is how the former generation promoted sustainability – my generation is very passionate about sustainability, but we express it in a very different way.
  • We don't go out to the streets anymore, we express our passion digitally through the tools we have been growing up with.Many parents say “don’t sit in front of your computer, go out and play with your friends”. But this is exactly what we are doing online nowadays as this is where we connect with people to share and promote our thinking, ideas and beliefs.This has also changed the focus. 20 years ago it was about environmental problems in Sweden. Today its more about curbing climate change and environmental threats on a global platform and scale. Young people are today active members in the global challenges.And they are now empowered with tools and methods to take action
  • My second point is that we must not forget what the I in IT stands for; information.It is a lot of talk about physical innovations and products, but I would like to claim that there are much more value is in services and information.
  • Because the new digital platforms offer great possibilities to find other people sharing the same causeWWF Earth Hour earlier this year (promoting people to turn off the lights during one hour) was for example a global campaign, especially driven and organized by digital communication.When was the last time the whole world came together for a common cause and collaborated across borders? The whole world participating.This was a major initiative, but smaller actions and campaigns are happening daily as we speak. Its easier than ever to mobilize people for a cause.
  • I have at Tieto been part of a team to develop a concept for an open conversation platform for sustainable energy, how to promote discussions and dialogues around sustainable energy.My own favorite part in the concept is: the word open. Everyone from anywhere on the globe, at all ages and backgrounds is invited to participate.Therefore a favorite part is around open innovation (or co-innovation).I used to live in India and with on average one hour electricity break every day I am very convinced that most innovations around energy (as well as sustainability) will emerge in or focus on the developing countries.Sustainability is a global cause, lets collaborate over continents, pollution has no borders, the end result benefits everyone. And lets therefore invite everyone to participate, share your ideas, maybe we can realize one of them.Digital is a great platform for develop ideas together and to identify solutions for the future.
  • I have at Tieto been part of a team to develop a concept for an open conversation platform for sustainable energy, how to promote discussions and dialogues around sustainable energy.My own favorite part in the concept is: the word open. Everyone from anywhere on the globe, at all ages and backgrounds is invited to participate.Therefore a favorite part is around open innovation (or co-innovation).I used to live in India and with on average one hour electricity break every day I am very convinced that most innovations around energy (as well as sustainability) will emerge in or focus on the developing countries.Sustainability is a global cause, lets collaborate over continents, pollution has no borders, the end result benefits everyone. And lets therefore invite everyone to participate, share your ideas, maybe we can realize one of them.Digital is a great platform for develop ideas together and to identify solutions for the future.
  • I have at Tieto been part of a team to develop a concept for an open conversation platform for sustainable energy, how to promote discussions and dialogues around sustainable energy.My own favorite part in the concept is: the word open. Everyone from anywhere on the globe, at all ages and backgrounds is invited to participate.Therefore a favorite part is around open innovation (or co-innovation).I used to live in India and with on average one hour electricity break every day I am very convinced that most innovations around energy (as well as sustainability) will emerge in or focus on the developing countries.Sustainability is a global cause, lets collaborate over continents, pollution has no borders, the end result benefits everyone. And lets therefore invite everyone to participate, share your ideas, maybe we can realize one of them.Digital is a great platform for develop ideas together and to identify solutions for the future.
  • So hopefully I have been able to convey some of the value we see in IT today and its potential for building a sustainable future. Thank you for listening.
  • At the highest level, cloud computing helps achieve economies of scale by centralising compute power and give access to everyone.At the CIO level, cloud computing helps shift the mindset to commoditise computing power, not servers, and therefore drive efficiencies via virtualization and greater utilization rates which allows systems to scale up or down due to load fluctuations. At the data center level, cloud computing’s drive towards consolidation paves the way for new standards for energy efficiency and intelligent buying.At the R&D level, cloud computing creates incentives for software engineers to code more efficient applications, as often their company will become the host for the applications and re-use will happen across many clouds.
  • Cloud Computing is:Cheap for collecting, storing and process dataTransparency: Price per unit in the knowledge society instead price per hour in the industrial societyNew patterns in the Open Society, will emerge as:Governments will start give away data for analysis Companies can now open own silo’s because it cheaperStructured silo’s like ERP, SCMUnstructured silo’s like IntranetsInternet has made information available for the massesSo crowd sourcing will work in practice
  • A lot of new services will emerge when all this data get’s unleashed and a lot of new companies will emerge with new solutions.Cloud services will be built on great new technologies at much cheaper price on top of existing systems, as the cloud computing changes the current business model option of software licensing and hardware purchase to a consumption based pricing, thus liberating societies so to say, like when Gutenberg invented the printingWe can now make more informed decisions since huge amount of data power is available for everyone, to do real analytics and everyone has access to it all.
  • Potential environmental benefits are much bigger by making informed sustainable decisions based on knowledge, than just the cloud computing and new datacenter savings.We can now ask ”what if” and ”which one”, that is the promise of Cloud Computing at it’s core.So the sky is the limit.
  • Transcript

    • 1. Sustainable IT solutions
      for a Green Future
      Sustainability = CR = CSR
      Carl-Harald Andersson
      Senior Vice President & Head of Corporate Responsibility
      Tieto Corporation
      carl-harald.andersson@tieto.com
    • 2. Did you know that…
      • The electricity consumption in US data centers: 61 billion kWh per year
      • 3. In UK 2005, data servers used 4 % of total electricity consumption
      • 4. In UK 2008, data servers used 7 % of total electricity consumption
      Source: US Census Bureau, Symantec
    • 5. …or that…
      IT/Telecom has the same negative effect on climate as the entire aviation industry – both have around 2 % of global CO2 emissions
      Source: Gartner
      =
    • 6. …or that Tieto has taken significant steps towards a green IT environment
    • 7. Sustainability in Tieto
      Planet – People – Profit
      “Being sustainable is about how you would act today
      if you knew you were going to live forever”
    • 8. Corporate Responsibility Framework
      Complies the UN Global Compact initiative and Social Accountability International, SA 8000
      Tieto has an Environmental Management System that fulfils ISO 14001 requirements
      Member of three sustainable development indices:
      Ethibel Sustainability Index
      FTSE4Good
      KempenSNS Smaller Europe SRI Index
      First WWF Green Office certificate recieved
    • 9. Tieto Environmental Roadmap
      Tieto Corporation 100% CO2 neutral
      2009 years goal fulfilled, Tieto a leading Green IT company
      2014
      Globally
      All Offices
      All Tieto offices certifies due to WWF GO (or equal)
      2013
      Corporate level
      2012
      ISO 14001 (or equal) corporate certification achieved
      Corporate level
      2011
      One Corporate EMS fully implemented (W2E)
      Fi, Sw & corpoate
      CO2 reports, targets -
      Tieto HQ & selected offices certified WWF GO
      2010
      WWF GO & CO2 calculation starts
      New goals: Tieto a leading Green IT company
      2009
      New corporate strategy
      Sustainable Business Practice!
      2008
      First environmental e-course
      PN, Sweden
      2004
      First ISO 14001
      Karlstad, Sweden
      2002
      First energy
      reuse from
      Data center
      Älvsjö, Sveden
      1978
    • 10. Green IT management framework
      Business Communi-cation
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Green IT Policy
      Data Centre
      Service Desk & IT Support
    • 11. Green IT management framework
      Business Communi-cation
      Reduced traveling
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Green IT Policy
      Data Centre
      Service Desk & IT Support
    • 12. Business Communi-cation
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Green IT Policy
      Data Centre
      Service Desk & IT Support
      Green IT management framework
    • 13. Business Communi-cation
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Re-use heat from servers
      Efficient cooling system
      Green IT Policy
      Data Centre
      Service Desk & IT Support
      Green IT management framework
    • 14. Case Sätterstrand
      Sätterstrand Power Saving (SäPoS) &
      Co-operation with Hammarö Energi AB
    • 15. Case Älvsjö – The first data-center with reused energy (1978-)
      ->
      - Already 1978 we started reuse energy from servers to heat office space - Many energy efficient programs has been executed since then
    • 16. Älvsjö Datacenter’s Energy Consumption 2009
       Under testperioden 2008 på 9 veckor sparades 35 453 kWh
      -26%
    • 17. And reuse heat from Älvsjö’s servers:
      Corresponding energy consumption for >200 private homes
    • 18. Next generation datacenter
      A new Tieto datacenter outside Stockholm (2010-) plan to re-use energy via a local distributed heat company for almost 1 000 homes
    • 19. Next generation datacenter
      A new Tieto datacenter outside Stockholm (2010-) plan to re-use
      energy via a local distributed heat company for almost 1 000 homes
      A new Tieto datacenter in Finland (2011-) plan to re-use energy for approx. 1 500 homes, reducing CO2 with 10 000 ton/year
    • 20. Green IT management framework
      Business Communi-cation
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Green IT Policy
      Data Centre
      Service Desk & IT Support
      Thin Clients & Centralised Administration
    • 21. Green IT management framework
      Business Communi-cation
      Office Environ-ment
      Digital Workplace
      Green IT
      Green Technology Procurement
      Green IT Policy
      Data Centre
      Service Desk & IT Support
    • 22. Sustainability
      Energy
      Efficiency
      Materials
      Efficiency
      Operations
      Management
      R&D
      Green IT
      Business Consulting
      Smart Metering (AMI)
      Materials Balance
      (ERP, MES)
      Product
      Development
      Data Center
      Business Process
      Performance
      Workflow Management
      Waste Mgmt &
      Recycling
      Service Desk &
      IT Support
      Performance Management
      Energy Management
      Digital Workplace
      Sustainability
      Intelligence
      Smart Grids
      Unified Business
      Communications
      Consolidation &
      Optimisation
      Tieto Sustainability Offerings
      Embedded systems
      E-Invoicing
      Digital Services
      Logistics
    • 23. Clear trend in reporting
      1990–2000’s
      2010’s
      Environmental
      Value transformation
      Economics
      Social
      Economic
    • 24. 22
    • 25. (Green IT Index Sweden)
      (Insight)
      (Action plan)
      (Compliance )
      (Evaluation)
      (Total)
    • 26. Knowledge. Passion. Results.
      Thank You
      carl-harald.andersson@tieto.com
    • 27. Individuals for a sustainable future; enabled by information technology
      Johan Löfmark
      Business Advisor
      Digital Transformation & Consulting
      Tieto Corporation
      johan.lofmark@tieto.com
    • 28. Last year: eco2nomy
      Sustainability with Profit
      There is no trade off
    • 29. Last year: Information Technology
    • 30. It’s a new digital world
    • 31. Gartner; HypeCycle for Emerging Technologies, 2008
      …and on top of the hypecurvewefind Green IT
    • 32. Data centers energy efficiency
      server and storagevisualization
      cloud
      Distributed IT
      managedprint services
      building automation
      smart grid
      carbon management
      green cities
      teleworking
      climatechangepolicies
      supplychainoptimization
      Green for ITIT for GreenPeople for Green;enabled by IT
    • 33. This year:Activism for sustainability looks different today…especially in the corporations
    • 34. Yesterday
    • 35. Today
    • 36. The new digital world form platforms for selforganizing action groups
    • 37.
    • 38. …a commoncausethat the whole world collaborate and takeaction on
      50 million people
      35 countries
      2010;
      over a billion
      2009;
      corporationsjoin
      2008
      2007
    • 39. Individualsmaking a difference
      Ideas
      Insight
      Capital
      Evangelists
    • 40. Discuss the challengestogether
      To power a city
      the size of Paris,
      it would require
      a wind farm ten
      times the size
      of Paris
      The world consumes
      two barrels of oil
      for every barrel
      discovered
      Two million people
      are currently
      without access
      to electricity
      Zero percent of the
      worlds airplanes
      can be fueled by
      wind power.
      What is the
      Alternative to oil?
    • 41. Solve the challenges together
    • 42. Solve the challenges together
    • 43. Latest News:Fund the challenges together
    • 44. Alsobetween 9-5
      the definition of a corporation:
      individualsworkingtogether
      16,000+ talents
      in 25+ countries
    • 45. PS: This is the importantshift that happenswhen you give the CSRpeople an IT budget!
    • 46. Thank you
      See you in the Tieto showcase
      This presentation will be available on:
      slideshare.net/TietoCorporation
      Johan Löfmark
      sip:johan.lofmark@tieto.com
    • 47. From CloudComputing to Cloud Services and Sustainability
      Empowerment of the crowd
      Kim Andersen
      CTO
      Tieto, CMO
      kim.andersen@tieto.com
    • 48. Impact of CloudComputing
      Economies of scale
      Elasticity
      New standards
      Moreefficientapplications
    • 49. CloudComputing is…
      a real revolution for intelligent business decision support
    • 50. CloudServices
      New services
      Lowercosts, new technologies
      Data poweravailable for everyone
    • 51. Sustainabledecisions
      Where is the knowledge we have lost in information?
      Where is the wisdom we have lost in knowledge?
      T.S. Eliot