Can your company survive without connectedness?

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In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations?

Oscar Berg, collaboration expert and author of The Content Economy, explores:

- What keeps your company from embracing social business practices
- How to tell if your company is late to the collaboration party
- How to drive organizational connectedness – from the bottom up or the top down.

Oscar Berg is Future Office Evangelist at Tieto, where he is responsible for the business and offering development for the Tieto Future Office service concept in Sweden.

This presentation was held at a Central Desktop Webinar.

http://www.tieto.com/futureoffice/

Published in: Technology, Business, Education
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  • http://www.flickr.com/photos/duncanh1/4006328416/sizes/l/in/photostream/
  • http://spectrum.weblog.com.pt/arquivo/chaplin-charlie-modern-times.jpg
  • http://www.sxc.hu/browse.phtml?f=download&id=1135696
  • A survey by NEHRA (The Northeast Human Resources Association)
  • http://www.sxc.hu/browse.phtml?f=download&id=840541
  • http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
  • http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg
  • Can your company survive without connectedness?

    1. 1. Can your company survive without connectedness? Oscar Berg Future Office Evangelist Tieto© 2010 Tieto Corporation
    2. 2. Connectedness© 2010 Tieto Corporation
    3. 3. © 2010 Tieto Corporation
    4. 4. “ Social media is about rethinking how you make plans when your customers are in ” the center and in control. Paul Adams Senior User Experience Researcher at Google4 © 2010 Tieto Corporation
    5. 5. © 2010 Tieto Corporation
    6. 6. “ Why is it every time I ask for a pair of ” hands, they come with a brain attached? Henry Ford© 2010 Tieto Corporation
    7. 7. “ The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence ” with those who can use it. Andrew Carnegie © 2010 Tieto Corporation
    8. 8. “ Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a ” whole to adapt to its environment. Alex Wright, “Glut - Mastering Information Through The Ages”© 2010 Tieto Corporation
    9. 9. Informal networks get work done 73% of less successful change initiatives were led by people described as having moderate or weak personal networks. © 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
    10. 10. 93% of successful change initiatives were led by leaders with strong or very strong personal networks.© 2010 Tieto Corporation Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
    11. 11. Goldfish are social and enjoythe company of other goldfish. humansThey wont die being alone, butthey really do best withother goldfish. © 2010 Tieto Corporation
    12. 12. So far, our digital work environments have been designed like this.© 2010 Tieto Corporation
    13. 13. Group think...Groupthink? Group think! Grrroup think © 2010 Tieto Corporation
    14. 14. 14 © 2010 Tieto Corporation
    15. 15. The times they are a-changin’- but the challenges remain Growth Efficiency Sustainable Innovation Corp. Culture15 © 2010 Tieto Corporation
    16. 16. Networked enterprises are betterfit to deal with the challenges Share, contribute, Interact beyond collaborate borders GROWTH EFFICIENCY Share ideas & Network, relate, seek inspiration befriend SUSTAINABLE INNOVATION CORP. CULTURE16 © 2010 Tieto Corporation
    17. 17. A company has 3 areas ofpotential improvement Things I know. Things I have done before. Where I can help. Business operations The corporate DNA built from solution knowledge and operational excellence17 © 2010 Tieto Corporation
    18. 18. Connecting the elements of the 3layers is the required next step Things I know. Things I have done before. Where I can help. Business operations The corporate DNA built from solution knowledge and operational excellence18 © 2010 Tieto Corporation
    19. 19. It all starts with connecting people • Activated talent & expertise Connecting people • Improved corporate culture • Increased productivity Improving operations • Decreased operational cost • Increased effectiveness The corporate DNA • Accelerated growth © 2010 Tieto Corporation 19
    20. 20. What keeps your company from embracing social business practices?© 2010 Tieto Corporation
    21. 21. Drivers and barriers to changeInformation-seeking Your organization Ignorance & behavior lack of awareness Consumerization Habits & skepticism of IT & mobility Digital natives Power & control You Democratization Legacy & reactive of communication IT dept © 2010 Tieto Corporation
    22. 22. 90% is people, 10% is technology The technology is the easy part. It’s changing our own current practices, behaviors (habits) and© 2010 Tieto Corporation attitudes that’s really hard.
    23. 23. A culture shift is needed Command-and-control Autonomy Hierarchy-driven work Network-driven workFormally appointed experts Anyone can contribute Fear of making mistakes Learning from mistakes © 2010 Tieto Corporation
    24. 24. How to tell if your company is late to the collaboration party?© 2010 Tieto Corporation
    25. 25. Know thyself & where to go Reactive Managed Proactive Strategy None Separated Integrated Collaboration Me Team Eco-system Communicatio Controlled Facilitated Empowered n Legacy Best Next Practices Practices Practices Practices Technology Blocking Unmanaged Integrated Self- Adoption Governance Ignorance Policy governing © 2010 Tieto Corporation
    26. 26. How to drive organizational connectedness – from the bottom up or the top down?© 2010 Tieto Corporation
    27. 27. Create a vision Walk the talk Engage early adopters Share success stories© 2010 Tieto Corporation
    28. 28. Don’t forget to fix the root causes(what really drives people?) I don’t have time! I don’t want to! © 2010 Tieto Corporation
    29. 29. Learn from the social web! Useful and usable. Design for adoption.© 2010 Tieto Corporation
    30. 30. Still don’t see the business case? “ Why social networking? Because NASA is more than just one expert and one center. Celeste Merryman, NASA ” © 2010 Tieto Corporation
    31. 31. Photo credits: http://www.sxc.hu/browse.phtml?f=download&id=1135696 http://www.sxc.hu/browse.phtml?f=download&id=840541 http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/ http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg© 2010 Tieto Corporation

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