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  • Organizations – beginning in the consumer-driven verticals – but rapidly spreading to B2B sectors are seeing upheaval as buyers and communication change. Customers can quickly seek information and compare offers. Customers expect service using new communication channels. They expect to interact and do business via mobile devices. They have become easier to reach via digital channels and as a consequence, we’ve seen a massive shift of advertisement spending away from traditional broadcast channels. Services failures and company brands are now openly discussed in social networks and faults and deficiencies are rapidly exposed to the public. Finally, all these digital interactions are creating a huge amount of customer information that we did not have just a few years ago. Now, IDC’s focus in all of this is to look at the IT implications of this dramatic transformation, as shown on the next slide….
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Transcript

  • 1. Bank 2018 – Tredje plattformen ändrar allt! Vad väntar Er? Och kunden!?
  • 2. Välkommen till Bank 2018 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
  • 3. Välkommen till Bank 2018 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 3
  • 4. Google lanserar automatiska uppkopplade plånböcker med krediter, billån och bolån – globalt! © IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
  • 5. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 5 “Hur skickar du pengar till vänner eller någon i din familj?” “Självklart använder jag Facebook Bank! Enklare för alla oavsett var de än är - 24/7!
  • 6. Nya typer av banker © IDC Visit us at IDC.com and follow us on Twitter: @IDC 6
  • 7. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 7
  • 8. Svenska banker säger: “Vi kan föra över pengar snabbt! Swish!” © IDC Visit us at IDC.com and follow us on Twitter: @IDC 8
  • 9. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 9
  • 10. Så... Hur ser framtiden ut? © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
  • 11. Framtiden definieras av utmaningarna! 11
  • 12. Verksamheten idag… Nya lagar och krav © IDC Visit us at IDC.com and follow us on Twitter: @IDC 12 Nya kundbetenden Krav på ökad effektivitet
  • 13. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
  • 14. Den tredje plattformen förändrade allt! Mainframe Terminal LAN/Internet Client/Server Stordatorn &Terminaler PC & Internet Mobiler & Molnet Tusentals användare Miljoner användare Miljarder användare 14 ~1965 – 1985 1985 – 2005 2005 – ?
  • 15. 15© IDC 2013 Helt nya möjligheter! Helt nya innovationer Sakernas internet (IoT) Uppkopplade automatiska bilar Tillverkning hemma – 3D printing Omnichannel kundupplevelser
  • 16. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 16
  • 17. Kundupplevelsen förändras © IDC Visit us at IDC.com and follow us on Twitter: @IDC 17 Upplysta kunder Mobila kunder 24/7 Diskutera varumärken online Nya sätt att ge service Traditionell  Digitala marknadsföring Mängden data om kunden ökar konstant
  • 18. Var någon med i... © IDC Visit us at IDC.com and follow us on Twitter: @IDC 18
  • 19. Helt ny nivå av kundinsikt – Moves! © IDC Visit us at IDC.com and follow us on Twitter: @IDC 19 Acquired by:
  • 20. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 20
  • 21. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 21 Vad måste göras?
  • 22. 22 Dagens utmaningar "Our strategy going forward is simple. First, end-to-end process simplification. Second, reinvest the savings into growth." (UK-based financial services group) "Our IS organisation has to do three things: innovate, accelerate and simplify." (Global pharmaceutical company) "The keys words are: simplification, acceleration, innovation and information security." (Global automotive related manufacturer) © IDC Visit us at IDC.com and follow us on Twitter: @IDC
  • 23. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 23 Formeln för succé?
  • 24. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 24
  • 25. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 25
  • 26. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 26
  • 27. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 27
  • 28. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 28
  • 29. People Process Technology Success Sluta jobba i silon – Samarbete vinner! © IDC Visit us at IDC.com and follow us on Twitter: @IDC 29
  • 30. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 30
  • 31. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 31
  • 32. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 32 People Process Technology Success
  • 33. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 33 1975 1994
  • 34. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 34
  • 35. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 35
  • 36. Vi vet det inte är detta... © IDC Visit us at IDC.com and follow us on Twitter: @IDC 36
  • 37. Konsumenterna och lösningarna är här! © IDC Visit us at IDC.com and follow us on Twitter: @IDC 37
  • 38. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 38
  • 39. Tack för mig! © IDC Visit us at IDC.com and follow us on Twitter: @IDC 39 Johan Hallberg Research Manager, IDC Nordic Nordic Services and CXIT Global IT Buyers Research Program JHallberg@IDC.com +46 703078873 @JohanHallberg