Bank ≠ Innovation by Johan Löfmark at Bank 2.0

Hello, i’m Johan. Sailing & Skiing India Creative Destruction Transparent Government Social Media & Enterprise 2.0The New Digital World Perpetual Beta Archipelago Twitter Transitive trust Innovation Workshops Digital Customership Multi-channel OpenID Digital Natives Internet of Things FacebookConnected World The Long Tail Amazon.com & Kindle New Way of Work Near Field Communication Next Step in Banking Uplifting Service Experiences iPad Gary Hamel © 2011 Tieto Corporation

Sometimes I’m right… • Nordic Card Markets Conference, 19-20 January 2011, Stockholm, Sweden • Baltic Sea Card Conference, 12-13 April 2010, Riga, Latvia • CAC Conference, 7-8 June 2011, Reykjavik, Iceland •…© 2011 Tieto Corporation Computer Sweden 2010-02-12 …but, often I’m wrong

Probably most important: How to Financial Services as accelerate changes? a ServiceAgenda Banking in the hands of customers When was the last time you smiled when interacting with a bank? The Social Bank Use the Data © 2011 Tieto Corporation

“We at this Big4 bank track certain type of transactions on our customers accounts. Garbage bills is an example of a trigger we use as we then learn that the customer have a house” …but wait a moment: isn´t that© 2011 Tieto Corporation to late to assist with a loan?

The most exciting thing: Mobiles are always close to the customer situation & transaction. That’s new to banks (we don’t make our financial decisions in the sofa on the 25th but rather in our daily life; on a apartment hunt, in a bar…banks can finally be close to these situations© 2011 Tieto Corporation

Why? The mobile channel hasthree unique capabilities Simplicity Immediacy Context Interactions that Information that Information that is customers do matters to customers relevant to the frequently and require immediately customer´s current few steps to complete location PS: ask my collegues Ville Soitu or Sami Uski about connecting your bank to © 2011 Tieto Corporation iOS/Android native messaging platform

What about the online version?-> Will emerge as the primarysales channel • Online banking will emerge as a predominant sales channel. • Online banks will have to migrate towards Amazon type of customer experience, including: • Tailored content to individual users • Allow personalized configuration • Use data to match customers with the right products • Track user behaviour © 2011 Tieto Corporation

http://www.averycommonview.com	158
http://rewir.se	20
http://a0.twimg.com	5
http://www.intellectademo.se	3
http://us-w1.rockmelt.com	1
http://paper.li	1

Bank ≠ Innovation by Johan Löfmark at Bank 2.0

by Tieto Corporation on Nov 16, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 188

Statistics

Bank ≠ Innovation by Johan Löfmark at Bank 2.0 — Presentation Transcript