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Android in a business perspective

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Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.

Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.


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  • 1. Android in a Business Perspective
    Anders Gustavsson
  • 2. The telecom value chain – An ecosystem in change
    2
    2009-04-24
    The digital ecosystem is forming
  • 3. Android in the Eco System
    3
  • 4. Show me the money !
    4
    Where do the players find future revenue streams ?
    Vodafone closes down wayfinder
    “We could not charge for something that others give away for free”
  • 5. How can I differentiate ?
    5
    Standing out from the crowd – what makes a player unique ?
  • 6. Continued convergence
    6
    Android in my TV, Ericsson as a service broker, Nokia is a bank …
  • 7. Business Trends in the Eco System
    Major trends identified by Eco system players
    Digital system and Industrial convergence NOT Value Chain
    Consumers NOT Enterprises
    Loyalty NOT price competetion
    User experiences NOT Added value services
    Operational efficiency NOT uncontrolled investemets
    7
  • 8. Android in Business Perspective
    Threats
    Loss of revenue streams
    Lack of differentation
    Risk of loosing loyality
    8
    2010-02-12
    Possibilities
    • New revenue streams
    • 9. Facilitates convergence
    • 10. Allows 3rd party suppliers – open garden
    Android impacts all players in the eco system !

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