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Android in a business perspective
 

Android in a business perspective

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Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.

Presentation by Anders Gustavsson at Tieto's Android seminar 5 May 2010 in Lund, Sweden.

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    Android in a business perspective Android in a business perspective Presentation Transcript

    • Android in a Business Perspective
      Anders Gustavsson
    • The telecom value chain – An ecosystem in change
      2
      2009-04-24
      The digital ecosystem is forming
    • Android in the Eco System
      3
    • Show me the money !
      4
      Where do the players find future revenue streams ?
      Vodafone closes down wayfinder
      “We could not charge for something that others give away for free”
    • How can I differentiate ?
      5
      Standing out from the crowd – what makes a player unique ?
    • Continued convergence
      6
      Android in my TV, Ericsson as a service broker, Nokia is a bank …
    • Business Trends in the Eco System
      Major trends identified by Eco system players
      Digital system and Industrial convergence NOT Value Chain
      Consumers NOT Enterprises
      Loyalty NOT price competetion
      User experiences NOT Added value services
      Operational efficiency NOT uncontrolled investemets
      7
    • Android in Business Perspective
      Threats
      Loss of revenue streams
      Lack of differentation
      Risk of loosing loyality
      8
      2010-02-12
      Possibilities
      • New revenue streams
      • Facilitates convergence
      • Allows 3rd party suppliers – open garden
      Android impacts all players in the eco system !