Brands on Instagram: Connecting with Photos

Brands on Instagram: Connecting With Photoshttp://tier10lab.com/2012/01/12/brands-on-instagram-connecting-with-photos/January 12, 2012By Joseph OleshWith news and images streaming in real-time from the North American International Auto Show, the NYAcura Dealers have opted to employ one of todays most popular mobile apps: Instagram.Instagram is a mobile-based social network driven by its users sharing photos. Preloaded photo filtersenhance these photos, preparing them for social deployment to the users choice of Twitter, Facebook,Flickr, Tumblr, Posterous, and/or Foursquare. Nearing 15 million followers, Instagram is quicklyoutgrowing Foursquare as the largest mobile social network.The New York Acura Association does have two award-winning photographers covering the action withhigh-end dSLRs: Douglas Sonders, a nationally celebrated photographer, and, Tier10 Marketings JosephOlesh. So why dedicate time and energy to iPhone-captured Instagram pictures? "Using Instagram hereat NAIAS gives us a chance to introduce the NY Acura Association more people via mobile devices. Itsnot enough to rely only on Facebook and Twitter; Instagram brings us closer to our customers by sharingour visual stories on the same platform," explains Tier10 Partner and Creative Director, Scott Rodgers.

Follow NYAcura on Instagram here: http://followgram.me/nyacuraFollow NAIASDetroit on Instagram here: http://followgram.me/naiasdetroitVisual content inspires action online, be it a search engine or social network. Integrating Instagram intoyour brands social media marketing strategy can improve your engagement levels with followers andhelp promote yourself as progressive, rather than reactive.Here are a few best practices wed recommend: • Promote Transparency: Allow your Instagram account to tell the "behind-the-scenes" story of your brand. Show meeting rooms, call centers… places the customer wouldnt usually see. • Interact with Followers: Thank followers that "Like" or comment on your photos with an "@" tag; responding to social engagement goes a long way in creating a relationship with your customers. • Use Hashtags to Join Conversations: If you sell Honda Civics, you may want to search #Honda, #HondaCivic, or even #Cars. Hashtags are a hyperlinked word that aggregates photos into a batch, functionality that is mirrored/borrowed from Twitter. Using hashtags in your own photos will help your brand get in front of folks that may had never heard of you before. • Use the User Profile Fields: Instagram will ask for your name, email, phone number, website and a short bio. Filling out these fields will help users find your profile. If you are a business, use the first name field for your DBA. The biography is good for your location and the service/product you provide. And of course your website; you may be amazed at the referrals that can come from a properly managed Instagram account.For specific questions, tweet us at @Tier10Lab.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com

Brands on Instagram: Connecting with Photos

by Tier10 Marketing on Jan 17, 2012

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