• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference
 

PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference

on

  • 315 views

Mobile Ticketing: no cash, no tickets, no problem

Mobile Ticketing: no cash, no tickets, no problem
Paul Buchanan shares some of the trends impacting mobile ticketing as well as Australian case studies.

Statistics

Views

Total Views
315
Views on SlideShare
300
Embed Views
15

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 15

http://t.co 10
http://www.facebook.com 5

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference PAYPAL - Paul Buchanan 2012 Ticketing Professionals Conference Presentation Transcript

    • Mobile Ticketing:no cash, no tickets, no problem PAYPAL HEAD OF MOBILE PAUL BUCHANAN http://www.eventcinemas.com.au/PayPal-Pocket-Cinema
    • http://www.eventcinemas.com.au/PayPal-Pocket-Cinema2 Confidential and Proprietary
    • “In the beginner’s mind there are many possibilities, but in the expert’s there are few.”3
    • FOUR MEGATRENDS ARE CHANGING COMMERCE TICKETING BENEFITS FROM EACH OF THESE TRENDSPlace your image here,instructions in Notes section
    • HOW PAYPAL WORKS: THE PAYPAL WALLET5
    • ENABLE YOUR CUSTOMERS TO SHOP AS THEY WISH Deliver an easy experience across all devices & channels.SOCIAL WEBTABLET A multi-channel approachPHONE 6 Confidential and Proprietary
    • ITS NOT JUST TICKET SALES TAKING ADVANTAGE OF MOBILE’S CAPABILITIES & UBIQUITY PROMOTIONS & COUPONS LOYALTY – FAN REWARDS MOBILE SCANNING & ECOMMERCE QUEUE MNGMNT MERCHANDISE PAYMENT EVENT LOCATION VIDEO TEASERS - ADVERTISING & MARKETING7 Confidential and Proprietary
    • Mcommerce Australia: • Highest smartphone adoption worldwide – 50% (ourmobileplanet.com IPSOS) • Second highest iPhone penetration – 48% (IPSOS June 2011) • 2 out of 3 phones now sold are smartphones (GFK – July 2011) • 500,000 Unique visitors to mobile web/day (86% YoY growth) ( Nielsen – Jan 2012) • Mobile shopping searches increased 220% YoY (Google - Jan 2012) • 25% of 2011 Xmas related shopping searches on mobile (Google - Jan 2012) • 26% purchased on a smart phone. 56% have used PayPal . 49% have used credit card By 2014, the mobile phone will be the principle means of accessing the internet (Morgan Stanley) NB: Google say 2013• 24% of AU PayPal 4.3M+ users have transacted on mobile. (Jan 2011: 9%)• Mobile payment volumes grew 5X in 2011 in AU. From $42M in 2010 to $240M• 2012 AU forecast is half a $billion+• Globally from $4B in 2011 to $7B in 2012• Over 4500 PayPal merchants have accepted their first mobile payment since March 2011• Share of mobile devices visiting a PayPal product: 58% are using an iPhone 28% are using an iPad 4.2% are using Samsung Galaxy S2 or S 1.4% are using iPod touch (PayPal – Jan 2012)
    • TICKETING AND E-COMMERCE o Ticketing is Australia’s biggest online retail category (Forrester, 2011) o $7.3 AUD billion spent online in 2010 (Forrester, 2011) o Movie tickets are ranked in top items of bought using mobile devices in 2010 (Over $9 mill) (mComm Secure Insight) o Of the top ten items consumers intend to purchase if they are available on mobile: tickets for airlines, movies and live concerts and events ranked in top 5 (mComm Secure Insight 2011)9 Confidential and Proprietary
    • Are You Mobile Optimised? CASE STUDY: BESTOFFERBUY.COM A/B test BEFORE OPTIMISATION: • Site difficult to view and navigate • Text too small to read • User needs to ‘pinch & scroll’ to find items • Difficult to be accurate tapping links Average Bounce Rate: 61% Average Time on Site: 02:35mins Average Page Visits: 3.13 AFTER OPTIMISATION: • Better, more intuitive, navigation • Easy to use search • Bigger buttons and links Average Bounce Rate: 7.41% Average Time on Site: 04:48mins Average Page Visits: 8.19 2/24/2012
    • MOBILE SHOPPING: ANYTIME, ANYWHERE #1 reason for purchasing on mobile* 76% say: “convenience” THE MOBILE MINDSET *Source: Nielsen M Commerce Secure Insights 2011 REASONS TO BE MOBILE: “I’M LOCAL” “I’M BORED” “I’M COMMUTING” “I’M MICRO-TASKING” LIMITATIONS: SCREEN-SIZE DEXTERITY TIME – MISSION FOCUSED IMPACTS: SEARCH TIME NAVIGATION Internet access from mobile device peaks during transit and also at night11 Confidential and Proprietary
    • MOBILE SHOPPING = HUGE OPPORTUNITY YOUR LEAD ON THE WEB WONT MATTER!PAYMENTS PLAY A CRITICAL ROLE IN MOBILE Security Simplicity Innovation 12
    • MANY M-SITES & APPS HAVE INEFFICIENT PAYMENT SOLUTIONS Hilton Hotel Pizza Hut Macy’s• Require credit card entry – so much data to enter!• Redirect the user to Safari• Making the user go online to create an account• Disregard the limitations of the device & user – screensize, time >60% transactions lost at point of check out 13
    • TAP, TAP, DONE. MINIMAL STEPS FOR EASIER SHOPPING Quick & Easy Checkout Drives Higher Conversion: Shipping address & payment information are already stored in the PayPal wallet CHECKOUT LOGIN REVIEW DONE!14 Confidential and Proprietary
    • EXAMPLES15 Confidential and Proprietary
    • http://www.eventcinemas.com.au/PayPal-Pocket-Cinema
    • CASE STUDY: EVENT CINEMAS APP AN END-TO-END MOBILE EXPERIENCEWatch trailers. Choose movie Choose seat Checkout with PayPal • Event is Australia’s largest cinema chain • PayPal marketing partnered with Event to launch and promote App via in cinema trailer and online campaign with half price tickets • Event Cinemas continues to re-invest in mobile as they see it becoming the dominant Ticket sent to mobile for presentation at cinema method of ticket buying ! 17
    • MOBILE MARKETING 52% of US smartphone users decide what film to see based on mobile ads Among the types of ads they engage with, respondents appear most intrigued by mobile video ads. And of those intrigued by video, a large proportion have watched movie trailers on their device. Watching a video accounted for an impressive 54% of the postclick campaign action for entertainment advertisers in October 2011. (source: Greystripe) In UK/Germany/France, 77% of 18-34s use phone to pick a film to see Digital Stats blog, 2/9/12 77% of people aged 18-34 decide which film to watch with their smartphone, according to research commissioned by Odyssey Mobile Interaction. The study included iOS and Android users in the UK, Germany and France and found that they use their devices to access trailers, find local cinemas and book tickets. Of that group, 36% use their device for this on a weekly basis whilst 64% use it monthly. Consumers are also using the mobile devices in reaction to traditional media with 53% using smartphones to follow up on TV ads and 42% following up on poster ads. July 2011 data from Yahoo! and ad agency Razorfish revealed that while watching TV, 66% of US mobile device owners multitasked on their laptop or desktop PC on a daily basis. In addition, 49% used their web-enabled mobile phone daily when watching TV. MOBILE – the most valuable tool from pre to post purchase18 Confidential and Proprietary
    • MOSHTIX 15% OF TICKET BUYERS NOW PRESENT A MOBILE TICKET
    • MOSHTIX PARTNERSHIP – CASHLESS CONCERT-$35 exclusive tickets to see UK rapper Tinie Tempah-Tickets only available by mobile when paying via PayPal-eDM to Moshtix base- Posters and advertising featured QR code link to Moshtix-Sold out show!
    • SHOWBIZ + PAYPAL PARTNERSHIP eDM to opted in PP base Banner advs on PP website Print advs with QR code link 2 for 1 offer Strong message to buy from mobile All advertising has links to purchase21 Confidential and Proprietary
    • SHOWBIZ AUST. – MOBILE TICKET BUYING EXPERIENCE 2. 4. 1. 3. 5. Confidential and Proprietary
    • BEYOND TICKETING www.yorder.it www.yorder.it23
    • WHAT IS A GREAT MOBILE CHECKOUT FOR RETAILERS AND CUSTOMERS? Minimize data entry and scrolling whenever possible: • Allow shoppers to find what they need with minimal clicks/scrolling • Use expandable sections when possible so most content fits on screen Make sure links and buttons are large enough to click on with small screens. Use high quality graphics Place ‘Checkout Button’ at top & bottom of the screen Page load 3-5 sec max24 Confidential and Proprietary
    • BUILD THE BEST USER EXPERIENCE Make checkout fast and easy – leverage auto-populate functionality when possible and provide ‘progress bar’ at top. Allow users to checkout as guests (without lengthy login) Automatically save the users cart contents for return visits Keep the design simple and clean- it is not necessary to put entire website offerings on a mobile device25 Confidential and Proprietary
    • Thank you! Paul Buchanan Head of Mobile PayPal Australiapbuchanan@paypal.com26