Better Online Fundraising: Tibet Network with Glyn Thomas

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  • A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.
  • Most of you probably have a Facebook page for your organisation.
  • Really important to have a sign up option on there so that people can sign up to your email list.
  • This is how Greenpeace have done it for example, they made a Facebook app inside their Facebook page. It’s very easy to do, just a form. Lots of instructions online for how to do that, can share later.
  • Ahoravamos a pasar cinco minutos haciendo un ejercicio corto - vamos a pensar en tantas formas como sea posible para reclutar nuevos seguidores en línea y fuera de línea. Ya sea en pequeños grupos o en un grupo grande.
  • Es la forma más rápida de recibir dinero en línea. Y esmuyfacil
  • You can use paypaltoacceptdonationsviayour Facebook page.
  • You can either just put a link on your Facebook page that takes people to a form on your own website.Or you can make a form actually inside your Facebook page.
  • If you have a paypal account Facebook will help you make a donation form that will work from inside your Facebook page.
  • There are lots of instructions online for how to do this as well.
  • And there are other systems as well that let you make a donation form that you can place in a Facebook page or on another website as well.
  • If you don’t already have a website, it really is worth setting one up. Can be very simple. Wordpress. Weebly.
  • Wordpress is quite well known, can just put basic information on there about what you do and have a donation form too.
  • Weebly is another very simple website option.
  • This is an example of an email from an English charity. Very long. Long paragraphs. Lots of information. Links not obvious. Two columns.
  • A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.
  • Better Online Fundraising: Tibet Network with Glyn Thomas

    1. 1. Online fundraising Glyn Thomas
    2. 2. Contents • • • • • Recruiting new people for your email list Accepting donations online Donations via your Facebook page A very simple website and donation page Fundraising using your email list
    3. 3. Recruiting new people for your email list • Very important to have lots of people on email list • Chance to find out more about your organisation • Give them chance to take action – sign petition • Then much more likely to donate
    4. 4. Brainstorm • Ways of recruiting supporters online and offline
    5. 5. Accepting donations online • Paypal
    6. 6. Donations via your Facebook page
    7. 7. A simple website and donation page • Wordpress • Weebly
    8. 8. Fundraising emails – best practice • Explain really clearly why you need the money and what you will spend it on. • Include the full URL, not just embedded text: http://www.wdm.org.uk/give • Have a link to the donation page very high up in the email • Only include the fundraising ask in the email – nothing else • 30% of emails are now being read on smartphones – keep the email in one column so it works well on smartphones • Thank people for their previous donation at the very start
    9. 9. Keeping people on your email list • Send an email every week to your list if possible – but never just for the sake of it. • Send a range of emails to your supporters – not just fundraising emails but also petitions, news etc. • Report back to all your supporters – tell them what you’ve done and how you’ve used their money. • Thank people after they sign a petition or make a donation
    10. 10. Hay preguntas?

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