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Final+Year+Project Presentation Transcript

  • 1. EE3702: Electronic Gaming Lian Yuanlin Liu Tianwei Jonathan Low Petri Kalevi NiemalaMonday, October 31, 11
  • 2. Company Introduction Singapore-Based Company $250,000 SGD 5 Employees 2 Programmers 1 Designer 1 Artist 1 Marketing Person Target AfricaMonday, October 31, 11
  • 3. Fixed Internet Penetration Rate (%) 50% 41.30% 37.5% 28.30% 25% 24.50% 12.5% 13.90% 9.70% 0% Egypt Kenya South Africa Morocco (Dec 2010) Nigeria (Apr 2009) Egypt (Jun 2011) Kenya (2010) South Africa (2008) Morocco Nigeria (Mar 2011) (Mar 2011) (Mar 2011) (Mar 2011) (Mar 2011)Monday, October 31, 11
  • 4. Mobile Penetration Rate (%) 110% 100.18% 93.00% 92.15% 82.5% 55% 55.00% 44.60% 27.5% 0% Egypt Egypt (Jun 2011) Kenya Kenya (2010) South Africa Morocco (Dec 2010) Nigeria (Apr 2009) South Africa (2008) Morocco Nigeria (Jun 2011) (2010) (2008) (Dec 2010) (Apr 2009)Monday, October 31, 11
  • 5. Mobile Subscribers (in millions) 80 76.43 65.8 60 45 40 31.3 20 21 0 Egypt Egypt (Jun 2011) Kenya Kenya (2010) South Africa Morocco (Dec 2010) Nigeria (Apr 2009) South Africa (2008) Morocco Nigeria (Jun 2011) (2010) (2008) (Dec 2010) (Apr 2009)Monday, October 31, 11
  • 6. Company Objective Become the leading CASUAL mobile games company present in the African market Africa South Africa Kenya Nigeria Morocco EgyptMonday, October 31, 11
  • 7. Short Term Strategy Target Nokia Phones Develop first title in 6 months’ time Build up team competency Understand the African marketMonday, October 31, 11
  • 8. Long Term Strategy Trend of increasing number of smartphones in Africa Nokia Asha Target SmartphonesMonday, October 31, 11
  • 9. Game Design Emulating Plants vs Zombies Tower defenseMonday, October 31, 11
  • 10. Game Design Emulating Plants vs Zombies Accessible Character Themes Quirky Atmospheric Themes - Art, Music & SoundMonday, October 31, 11
  • 11. Game Design Emulating Plants vs Zombies Interesting Varied Gameplay Simple Learning CurveMonday, October 31, 11
  • 12. Game Design Emulating Plants vs Zombies In-Game Rewarding System Virtual Currency (2 Types) LeaderboardMonday, October 31, 11
  • 13. Market Research Two separate Facebook Advertising CampaignsMonday, October 31, 11
  • 14. Market Research Advertising DetailsMonday, October 31, 11
  • 15. Market ResearchMonday, October 31, 11 >
  • 16. Gameplay, Flow & Mechanics Play as a a rifle shooting or a laser blasting Hunter WizardMonday, October 31, 11
  • 17. Managing Game Resources Drawn with pixel art Fixed Resolution of Sprite GraphicsMonday, October 31, 11
  • 18. Game Mock-Up Menu Bar CreditsMonday, October 31, 11
  • 19. Gameplay & Controls Dead Zone!Monday, October 31, 11
  • 20. Leveling & Rewards Earn virtual currency to power-up! Gain more powerful weapons or spells!Monday, October 31, 11
  • 21. Distribution Channel Nokia Ovi Store Accessed directly using the internet or using a Nokia mobile phoneMonday, October 31, 11
  • 22. Revenue Model Free to Play & DownloadMonday, October 31, 11
  • 23. In-Game Purchase FlowMonday, October 31, 11
  • 24. Leveling & Rewards Earn virtual currency to power-up! Gain more powerful weapons or spells!Monday, October 31, 11
  • 25. Pricing Strategy Competitive Pricepoints Use of analytics to adjust pricepoints Price (USD) Credits $0.50 100 $2.00 500 $5 2000 $10 5000Monday, October 31, 11
  • 26. Marketing & Sales Full time director based in South Africa Responsible for communicating with telcos Responsible for communicating with advertisers Use Facebook Ads to survey our gamers Collaborate with Nokia and preload our games into their phonesMonday, October 31, 11
  • 27. Technology Base Develop on Flash-Lite that is used on S40 Nokia Series Develop SMS purchasing system Monitor smartphone trends in Africa to decide on next platform to adoptMonday, October 31, 11
  • 28. Financial Projections Monthly Expenses Costs (SGD) 2 * Programmer $7,000 1* Artist $2,500 1 * Marketing Director $2,500 1 * Game Designer $2,000 Rent & Utilities $1,000 Monthly Burn Rate $15,000Monday, October 31, 11
  • 29. Financial Projections One Time Costs Costs (SGD) Marketing $50,000 Contract Work $5,000 Others (Software) $5,000 Total $60,000Monday, October 31, 11
  • 30. Financial Projection TPV Goal at the 12th Month (Based on 5 countries only) Mobile Population 223,000,000 60% Nokia Users 133,800,000 2% Gamers 2,676,000 1.5% spend $0.50 USD/month 40,140 Total Payment Volume / Month $20,070 USDMonday, October 31, 11
  • 31. Financial Projections: Breaking Even Game launches within 6 months Monthly break even point to be reached at 12th monthMonday, October 31, 11
  • 32. Looking Forward Agile and Adaptive Use of analytics to understand the gamers and the market Start development of the next game on the 6th monthMonday, October 31, 11