Bring the fun of Karaoke to you  Anytime. Anywhere.         www.douyak.tv
The Problem       Source: User Survey based on 85 people
Market Size                                                              Source: Google AdWordsFrom our survey, about 10% ...
The Challenge• Licensing of content is difficult and  expensive• Must understand what the users are  willing to pay for• A...
Our Approach• Customer Discovery Model – Five Steps to  Epiphany, Steve Blank• The Lean Start-Up Model, Eric Ries
Customer Discovery – Phase 1Features: Turn on/off vocal, microphone, list of artists andsongsWhat our users told us: Diffi...
Customer Discovery – Phase 2Added features: Search bar with auto-complete functionality,organized artist listWhat our user...
Customer Discovery – Phase 3Added features: Playlist, Facebook Connect andRecommendation, browser supportWhat our users to...
Our Current Product• Web-based Karaoke• Currently streaming music videos from  YouTube• Search song or artist name• Playli...
Site Usage Analytics
Go To Market Strategy• Continue to provide Douyak.tv for free  under Digital Millennium Copyright Act  (DMCA)• Continue to...
Business Model
Financial Projection12000000100000008000000                                       Total Expenses6000000                   ...
Funding Required• USD$2,000,000• Time period: 5 years• Required for licensing and customer  acquisition in target countrie...
Marketing Strategy• Viral marketing Facebook Integration User Upload
Marketing Strategy• Social media marketingFacebook, Twitter, renren.com, blogosphere, P TT Bulletin Board System
Marketing Strategy• Facebook Ads
Marketing Strategy• Google Ads
Whole Product                       Credit            Songs                       System          Collection On/off       ...
Differentiation• Social element (virality)
Differentiation• Ease of finding songs (user experience)
Differentiation• Personalized song collection Ability to upload and store own collection of music videos Expand our data...
Competition• VS. Physical KTV (well-established, widely  adopted)  Anytime. Anywhere. Affordable. An alternative, not su...
Founding Team• Tianwei Liu (Singaporean): front-end and  back-end programming• Samuel Li (Singaporean): front-end and  bac...
Exit Strategy• Acquisition by online video platforms (to  monetize their videos)   YouTube (Worldwide), Youku/Tudou (Chin...
Thank you!   Q&A
Special Thanks To …1) Professor Tom Kosnik– The models learned from his GEM and NVC   classes help us formulate our busine...
Appendix
Target Market• Chinese-speaking (can be easily expanded  to include songs of other languages)• Like to sing• Age 14-35
Value Proposition• Karaoke-on-Demand  Anytime. Anywhere.• Intelligent Search Engine for Songs Huge database of songs  A...
Douyak’sFaceBook Fan Page
Business+Case+Competition
Business+Case+Competition
Business+Case+Competition
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Business+Case+Competition

  1. 1. Bring the fun of Karaoke to you Anytime. Anywhere. www.douyak.tv
  2. 2. The Problem Source: User Survey based on 85 people
  3. 3. Market Size Source: Google AdWordsFrom our survey, about 10% of KTV goers will search online,Total available market = USD$21bnTotal addressable market = USD$2.1bn
  4. 4. The Challenge• Licensing of content is difficult and expensive• Must understand what the users are willing to pay for• Advertising revenue alone is not enough
  5. 5. Our Approach• Customer Discovery Model – Five Steps to Epiphany, Steve Blank• The Lean Start-Up Model, Eric Ries
  6. 6. Customer Discovery – Phase 1Features: Turn on/off vocal, microphone, list of artists andsongsWhat our users told us: Difficult to find artists and songs,unappealing user interfaceSo we added search bar with auto-complete functionality andrevamped user interface
  7. 7. Customer Discovery – Phase 2Added features: Search bar with auto-complete functionality,organized artist listWhat our users told us: not working on Internet Explorer, noplaylist, lack social interactionSo we supported all browsers, added playlist, implementedFacebook Connect and Recommendation, launched GoogleAdWords and Facebook Ads campaign
  8. 8. Customer Discovery – Phase 3Added features: Playlist, Facebook Connect andRecommendation, browser supportWhat our users told us: not enough songs, songs not up todate, they want to upload songsSo we are going to let users upload songs, aggregate contentfrom other hosting websites like Tudou
  9. 9. Our Current Product• Web-based Karaoke• Currently streaming music videos from YouTube• Search song or artist name• Playlist• Facebook integration DEMO
  10. 10. Site Usage Analytics
  11. 11. Go To Market Strategy• Continue to provide Douyak.tv for free under Digital Millennium Copyright Act (DMCA)• Continue to iterate and improve our product• License and monetize by region in a year’s time
  12. 12. Business Model
  13. 13. Financial Projection12000000100000008000000 Total Expenses6000000 Total Revenue Net Profit Before Tax4000000 Net Profit2000000 0 0 1 2 3 4 5 6-2000000
  14. 14. Funding Required• USD$2,000,000• Time period: 5 years• Required for licensing and customer acquisition in target countries• ROI – 16x
  15. 15. Marketing Strategy• Viral marketing Facebook Integration User Upload
  16. 16. Marketing Strategy• Social media marketingFacebook, Twitter, renren.com, blogosphere, P TT Bulletin Board System
  17. 17. Marketing Strategy• Facebook Ads
  18. 18. Marketing Strategy• Google Ads
  19. 19. Whole Product Credit Songs System Collection On/off Recording Vocal DouyaKTV Connect toIntelligent socialSearch networks Song Recommendation Playlist Engine
  20. 20. Differentiation• Social element (virality)
  21. 21. Differentiation• Ease of finding songs (user experience)
  22. 22. Differentiation• Personalized song collection Ability to upload and store own collection of music videos Expand our databaseExclusive or interesting content creates a great source of trafficObtain SEO for hard-to-find songs
  23. 23. Competition• VS. Physical KTV (well-established, widely adopted)  Anytime. Anywhere. Affordable. An alternative, not substitute• VS. Karaoke software (no prominent player)  No hassle of download/install• VS. other online Karaoke service (no prominent player)  Original music videos
  24. 24. Founding Team• Tianwei Liu (Singaporean): front-end and back-end programming• Samuel Li (Singaporean): front-end and back-end programming• Penny Ng (Malaysian): Graphics, UI design• Fish Zhou (Chinese): Marketing
  25. 25. Exit Strategy• Acquisition by online video platforms (to monetize their videos)  YouTube (Worldwide), Youku/Tudou (China), Nate Video (Korea)• Acquisition by label companies (to popularize their music) Sony Music Entertainment (Worldwide), EMI Music(Hong Kong/Mainland China), Rock Records (Taiwan)• Acquisition by physical KTVs (to target a different market segment)  Premium/value-added service
  26. 26. Thank you! Q&A
  27. 27. Special Thanks To …1) Professor Tom Kosnik– The models learned from his GEM and NVC classes help us formulate our business plan.2) Professor Steve Blank – For his valuable time in providing consultant to our business.3) Mark Sin – For being our coach and judge and also providing feasible ideas for our business.4) Yee Gan – For being our coach and judge and also providing feasible ideas for our business.5) The NVC Teaching Team – For their interesting lessons which gave us ideas on how to proceed with our business Bibliography1) 4 Steps to Epiphany – Steven Gary Blank2) The Lean Start-Up Model – Eric Ries
  28. 28. Appendix
  29. 29. Target Market• Chinese-speaking (can be easily expanded to include songs of other languages)• Like to sing• Age 14-35
  30. 30. Value Proposition• Karaoke-on-Demand  Anytime. Anywhere.• Intelligent Search Engine for Songs Huge database of songs  Auto-complete queries for easy search• Integrates the social element of singing Facebook Recommendation & Share•Personalized Song Collection Upload and store songs
  31. 31. Douyak’sFaceBook Fan Page
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