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Master of StrategicManagement
The Team 
November 27, 2014 
2 
Aswin van Oijen: director 
Roald Gerritsen: student 
Yannick Lamens: graduate 
Eric Niesten: coordinator
Questions on Strategic Management 
•What is it? 
•How do you learn it? 
•How do our students experience it? 
•What can you do with it? 
November 27, 2014 3
What is Strategic Management? 
November 27, 2014 4 
•Founded in 1991 
•Software for mobile devices, including navigation 
•First portable navigation devices in 2004 
•Revenues €963 million in 2013 
Is TomTomsuccesful? 
Why? 
Decisions: 
•Map content 
•Real-time and historic traffic information 
•Location-based services 
•Webfleetmanagement solutions 
•Navigation software 
•Sports watches 
TomTom
What is Strategic Management? 
November 27, 2014 5 
Making and implementing vital decisions in the face of high uncertainty and complexity
How Do You Learn Strategic Management? 
Teaching Philosophy 
•Advanced scientific expertise andpractical skills 
•Linked to practice 
•Diverse work forms 
•Fitting with course goals 
•Small scale 
November 27, 2014 6 
Assignments 
Case Discussions 
Discussions 
Exams 
Excursions 
Games 
Guest Lectures 
Lectures 
Presentations 
Trainings 
Tutorials 
Web Lectures 
Workshops 
Case Writing
How Do You Learn Strategic Management? 
Curriculum 
•Four study units concentration of efforts 
•Two tracks: strategic consultancy and entrepreneurship 
•Highly structured completion in one year 
November 27, 2014 7
Curriculum: August Entrants –Strategic Consultancy Track 
Business- Level Strategy 
Corporate- Level Strategy 
International Strategy 
Research Skills SM 
Corporate Entrepreneurship 
Strategy Implementation 
Strategic Consultancy 
Master Thesis 
Unit 1 
Unit 2 
Unit 3 
Unit 4 
Skills training and topic definition 
Extended proposal development under supervisor 
Full-time research 
Thesis:
Course Example: Strategic Consultancy 
•Overall goal: 
Exposure to and training in vital strategic consultancy skills: Intake, tools, data, and presentation 
•Teaching team: 
Mix of scientists and professionals 
•Teaching methods: 
Lectures: guest, regular, feedback, web 
Tutorials: practice, coaching 
Workshops 
•Network 
November 27, 2014 9
Curriculum: August Entrants –Entrepreneurship Track 
Business- Level Strategy 
Corporate- Level Strategy 
International Strategy 
Research Skills SM 
Corporate Entrepreneurship 
Strategy Implementation 
Sustainable Entrepreneurship 
Master Thesis 
Unit 1 
Unit 2 
Unit 3 
Unit 4 
Skills training and topic definition 
Extended proposal development under supervisor 
Full-time research 
Thesis:
Curriculum: January Entrants 
Business-Level Strategy 
Corporate-Level Strategy 
Research Skills SM 
Organization Theory 
Strategy Implementation 
Strategic Consultancy 
Master Thesis 
Unit 1 
Unit 2 
Unit 3 
Unit 4 
Skills training and topic definition 
Extended proposal development under supervisor 
Full-time research 
Thesis: 
International Management 
•No entrepreneurship track 
•Less optimal sequence 
•Less flexibility at the end
12 
How Do OurStudentsExperienceStrategic Management? 
•Roald Gerritsen 
•23 years old 
•Bachelor: Bedrijfseconomie(Business Administration) 
•Hobbies: Cycle racing, mountain biking, going out with friends
Reasons forChoiceStrategic Management 
13 
•Favorite courses during my bachelor 
•Career perspectives 
•Specialized, but broad career opportunities 
•Logic reasoning, not merely numbers
Experiences with Strategic Management 
•Very interactive lectures 
•A lot of group work 
•Various assignments 
•Lecturers with hands-on experience 
•Practical courses 
14
Thesis Experience 
•Open innovation within startups 
•Collaboration with StartupBootCamp 
•Open community, willing to help 
15
Future Plans 
•Explore career opportunities 
•Keep studying besides a professional career 
•Career in consulting 
16
What Can You Do with Strategic Management? 
A Master of Strategic Management is able to: 
•Identify strategic challenges 
•Analyze uncertain and complex situations 
•Prepare vital decisions 
•Implement strategies 
November 27, 2014 17 
This prepares for a career in: 
•(Strategic) consultancy 
•New business development / entrepreneurship 
•General management
Career Types and Companies 
•Source: 178 graduates in LinkedIn connections program director 
•Survey date: November 22, 2014 
•Mainly graduates from program before redesign in 2013/2014 
•Graduations from 1996 until September 2014 (median: 2012) 
November 27, 2014 18
Career Types as Percentage of Total 
November 27, 2014 19 
Notes: 
•Careers in marketing and finance are usually related to previous or subsequent education 
•Survey based on program before redesign leading to more clear profiles 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
Unknown / no job 
Various (research / study / management support / trade / assistant) 
Finance / Accounting 
Marketing / Marketing Management / Sales 
Account Management 
Trainee / Management Trainee 
General Management 
Entrepreneurship / New Business Development 
Consulting (including analysts) 
1% 
6% 
11% 
8% 
7% 
8% 
21% 
8% 
30%
Examples of Companies that Employ our Graduates 
November 27, 2014 20 
Industry 
Companies 
ProfessionalAdvice 
Accenture, Atos, Capgemini, Ernst & Young, EurogroupConsulting, Euronet Consultants, Fagro, KPMG, McKinsey, PwC, Scenter, Thaesis 
Dutch Multinationals 
Ahold, ASML, Ballast Nedam, DE Master Blenders, Heijmans, Mammoet,Philips, PostNL, Unilever 
Non-Dutch Multinationals 
Air Liquide, Apple, Bayer, BMW, Coca-Cola, Dell, Dow, E.ON,General Electric, Google, Lidl, Mars, Peugeot, Philip Morris, Procter & Gamble, Twitter, Xerox 
Banks and Insurance Companies 
ABN AMRO, Achmea, CZ, DAS,Delta Lloyd, Menzis, Rabobank, TürkiyeİşBankası, VGZ 
Not-for-Profit (8%) 
Avans, Hogeschool Rotterdam, Ministries, Tony’sChocolonely 
Andmanyothers…
Graduate Experiences 
Yannick Lamens: consultant PwC 
November 27, 2014 21
Ranked Best in the Netherlands 
Highly fascinating and relevant topics 
Fully redesigned, challenging curriculum 
Attractive teaching methods 
Specialized and broad career opportunities 
Dual Degree opportunities 
November 27, 2014 22
Closing 
•Questions? 
•Information market 
•Admission, career services, and alumni relations 
•Conclusion 
November 27, 2014 23
All students: 
Enroll via Studielink 
Non-TiSEM students who want to enroll in a (Pre-) Master also need to: 
Submit an application for admission 
For more information go to 
www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/ 
Admission& Application 
24
TiSEM Career Services 
TiSEM Career Services 25 
Guiding you in your career planning process 
•Career Advice 
•Career Workshop 
•Internships 
•TiSEM Career Mentor Program 
Simone Hofland (K18) 
Career Services Officer 
013 466 4203 
s.b.hoflandlokin@tilburguniversity.edu 
www.tilburguniversity.edu/studentcareerservices
TiSEM Alumni Relations 
TiSEM Alumni Relations 26 
Alumni are our most important ambassadors and our goal is to continue to support our alumni to succeed in their professional lives by providing opportunities to 
-Expand Your Future-Knowledge 
-Skills -Network 
As a student, you can benefit from the experiences of the thousands of alumni in the network 
Pam Dupont 
Alumni Officer 
013 466 3603alumni-tisem@tilburguniversity.eduhttp://www.tilburguniversity.edu/alumni-tisem
Which Candidate Are We Looking For? 
•Excellent analytical capabilities or the talent to develop them 
•Thinkers who can also present and discuss their ideas 
•Pioneers with an open mind 
•Committed to produce excellent results in a pressure cooker environment 
November 27, 2014 27

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Master Strategic Management 2014

  • 2. The Team November 27, 2014 2 Aswin van Oijen: director Roald Gerritsen: student Yannick Lamens: graduate Eric Niesten: coordinator
  • 3. Questions on Strategic Management •What is it? •How do you learn it? •How do our students experience it? •What can you do with it? November 27, 2014 3
  • 4. What is Strategic Management? November 27, 2014 4 •Founded in 1991 •Software for mobile devices, including navigation •First portable navigation devices in 2004 •Revenues €963 million in 2013 Is TomTomsuccesful? Why? Decisions: •Map content •Real-time and historic traffic information •Location-based services •Webfleetmanagement solutions •Navigation software •Sports watches TomTom
  • 5. What is Strategic Management? November 27, 2014 5 Making and implementing vital decisions in the face of high uncertainty and complexity
  • 6. How Do You Learn Strategic Management? Teaching Philosophy •Advanced scientific expertise andpractical skills •Linked to practice •Diverse work forms •Fitting with course goals •Small scale November 27, 2014 6 Assignments Case Discussions Discussions Exams Excursions Games Guest Lectures Lectures Presentations Trainings Tutorials Web Lectures Workshops Case Writing
  • 7. How Do You Learn Strategic Management? Curriculum •Four study units concentration of efforts •Two tracks: strategic consultancy and entrepreneurship •Highly structured completion in one year November 27, 2014 7
  • 8. Curriculum: August Entrants –Strategic Consultancy Track Business- Level Strategy Corporate- Level Strategy International Strategy Research Skills SM Corporate Entrepreneurship Strategy Implementation Strategic Consultancy Master Thesis Unit 1 Unit 2 Unit 3 Unit 4 Skills training and topic definition Extended proposal development under supervisor Full-time research Thesis:
  • 9. Course Example: Strategic Consultancy •Overall goal: Exposure to and training in vital strategic consultancy skills: Intake, tools, data, and presentation •Teaching team: Mix of scientists and professionals •Teaching methods: Lectures: guest, regular, feedback, web Tutorials: practice, coaching Workshops •Network November 27, 2014 9
  • 10. Curriculum: August Entrants –Entrepreneurship Track Business- Level Strategy Corporate- Level Strategy International Strategy Research Skills SM Corporate Entrepreneurship Strategy Implementation Sustainable Entrepreneurship Master Thesis Unit 1 Unit 2 Unit 3 Unit 4 Skills training and topic definition Extended proposal development under supervisor Full-time research Thesis:
  • 11. Curriculum: January Entrants Business-Level Strategy Corporate-Level Strategy Research Skills SM Organization Theory Strategy Implementation Strategic Consultancy Master Thesis Unit 1 Unit 2 Unit 3 Unit 4 Skills training and topic definition Extended proposal development under supervisor Full-time research Thesis: International Management •No entrepreneurship track •Less optimal sequence •Less flexibility at the end
  • 12. 12 How Do OurStudentsExperienceStrategic Management? •Roald Gerritsen •23 years old •Bachelor: Bedrijfseconomie(Business Administration) •Hobbies: Cycle racing, mountain biking, going out with friends
  • 13. Reasons forChoiceStrategic Management 13 •Favorite courses during my bachelor •Career perspectives •Specialized, but broad career opportunities •Logic reasoning, not merely numbers
  • 14. Experiences with Strategic Management •Very interactive lectures •A lot of group work •Various assignments •Lecturers with hands-on experience •Practical courses 14
  • 15. Thesis Experience •Open innovation within startups •Collaboration with StartupBootCamp •Open community, willing to help 15
  • 16. Future Plans •Explore career opportunities •Keep studying besides a professional career •Career in consulting 16
  • 17. What Can You Do with Strategic Management? A Master of Strategic Management is able to: •Identify strategic challenges •Analyze uncertain and complex situations •Prepare vital decisions •Implement strategies November 27, 2014 17 This prepares for a career in: •(Strategic) consultancy •New business development / entrepreneurship •General management
  • 18. Career Types and Companies •Source: 178 graduates in LinkedIn connections program director •Survey date: November 22, 2014 •Mainly graduates from program before redesign in 2013/2014 •Graduations from 1996 until September 2014 (median: 2012) November 27, 2014 18
  • 19. Career Types as Percentage of Total November 27, 2014 19 Notes: •Careers in marketing and finance are usually related to previous or subsequent education •Survey based on program before redesign leading to more clear profiles 0% 5% 10% 15% 20% 25% 30% Unknown / no job Various (research / study / management support / trade / assistant) Finance / Accounting Marketing / Marketing Management / Sales Account Management Trainee / Management Trainee General Management Entrepreneurship / New Business Development Consulting (including analysts) 1% 6% 11% 8% 7% 8% 21% 8% 30%
  • 20. Examples of Companies that Employ our Graduates November 27, 2014 20 Industry Companies ProfessionalAdvice Accenture, Atos, Capgemini, Ernst & Young, EurogroupConsulting, Euronet Consultants, Fagro, KPMG, McKinsey, PwC, Scenter, Thaesis Dutch Multinationals Ahold, ASML, Ballast Nedam, DE Master Blenders, Heijmans, Mammoet,Philips, PostNL, Unilever Non-Dutch Multinationals Air Liquide, Apple, Bayer, BMW, Coca-Cola, Dell, Dow, E.ON,General Electric, Google, Lidl, Mars, Peugeot, Philip Morris, Procter & Gamble, Twitter, Xerox Banks and Insurance Companies ABN AMRO, Achmea, CZ, DAS,Delta Lloyd, Menzis, Rabobank, TürkiyeİşBankası, VGZ Not-for-Profit (8%) Avans, Hogeschool Rotterdam, Ministries, Tony’sChocolonely Andmanyothers…
  • 21. Graduate Experiences Yannick Lamens: consultant PwC November 27, 2014 21
  • 22. Ranked Best in the Netherlands Highly fascinating and relevant topics Fully redesigned, challenging curriculum Attractive teaching methods Specialized and broad career opportunities Dual Degree opportunities November 27, 2014 22
  • 23. Closing •Questions? •Information market •Admission, career services, and alumni relations •Conclusion November 27, 2014 23
  • 24. All students: Enroll via Studielink Non-TiSEM students who want to enroll in a (Pre-) Master also need to: Submit an application for admission For more information go to www.tilburguniversity.edu/education/masters-programmes/admissionprocedure/feb/ Admission& Application 24
  • 25. TiSEM Career Services TiSEM Career Services 25 Guiding you in your career planning process •Career Advice •Career Workshop •Internships •TiSEM Career Mentor Program Simone Hofland (K18) Career Services Officer 013 466 4203 s.b.hoflandlokin@tilburguniversity.edu www.tilburguniversity.edu/studentcareerservices
  • 26. TiSEM Alumni Relations TiSEM Alumni Relations 26 Alumni are our most important ambassadors and our goal is to continue to support our alumni to succeed in their professional lives by providing opportunities to -Expand Your Future-Knowledge -Skills -Network As a student, you can benefit from the experiences of the thousands of alumni in the network Pam Dupont Alumni Officer 013 466 3603alumni-tisem@tilburguniversity.eduhttp://www.tilburguniversity.edu/alumni-tisem
  • 27. Which Candidate Are We Looking For? •Excellent analytical capabilities or the talent to develop them •Thinkers who can also present and discuss their ideas •Pioneers with an open mind •Committed to produce excellent results in a pressure cooker environment November 27, 2014 27