Do you think this is possible? <ul><li>A girl asked John Abraham if he could be cloned so that she can marry him  </li></u...
This is  Star Talk by One97
 
Talk2Me, Celebrity Chat, Chit Chat = Satr Talk <ul><li>The service allows a select group of callers at a time to connect w...
Success rate of Celebrity Chat <ul><li>Total number of subscribers who have registered for chat across all operators  57,7...
<ul><li>Sunidhi Chauhan is appearing today in Star Talk (for Reliance subscribers) and this is promoted through Star Talk ...
Promotional Strategy <ul><li>Emraan Hashmi tweeted about his appearance in Star Talk </li></ul>
Let's get talking!
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Vijay shekhar sharma on talk2 me at the youth marketing power panel

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Vijay Shekhar Sharma, Chairman and Managing Director, One97, gives a Power Session at The Youth Marketing Power Panel by TiE Delhi- NCR

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Vijay shekhar sharma on talk2 me at the youth marketing power panel

  1. 1. Do you think this is possible? <ul><li>A girl asked John Abraham if he could be cloned so that she can marry him </li></ul><ul><li>Hritik Roshan being asked to say ‘I love you’ to a girl over the phone </li></ul><ul><li>Guys talking about heels with Veena Malik </li></ul><ul><li>Raju Srivastava telling jokes to people, one-on-one </li></ul><ul><li>Somebody wanted Urmila Matondkar to refer her to bollywood directors/producers on one-on-one conversation! </li></ul>
  2. 2. This is Star Talk by One97
  3. 4. Talk2Me, Celebrity Chat, Chit Chat = Satr Talk <ul><li>The service allows a select group of callers at a time to connect with the celebrity for a live conversation in a sequential mode </li></ul><ul><li>Every caller will be prompted in advance and given equal time to interact with their favorite star through the IVR </li></ul><ul><li>The celebrity will have an option of managing the call by extending the time or move to next customer </li></ul>Started with Airtel (talk2Me) in October 2010
  4. 5. Success rate of Celebrity Chat <ul><li>Total number of subscribers who have registered for chat across all operators 57,71,995 </li></ul><ul><li>Biggest Growth (month on month) – </li></ul><ul><li>Vodafone in March 2011 - 635.40% </li></ul><ul><li>Reliance in January 2100 - 184% </li></ul><ul><li>Airtel in December 2010 – 138% </li></ul><ul><li>Biggest celeb crowd puller all India across all operators - ShahRukh Khan (subscriber - 11,06,963) </li></ul>
  5. 6. <ul><li>Sunidhi Chauhan is appearing today in Star Talk (for Reliance subscribers) and this is promoted through Star Talk Facebook page </li></ul>
  6. 7. Promotional Strategy <ul><li>Emraan Hashmi tweeted about his appearance in Star Talk </li></ul>
  7. 8. Let's get talking!

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