STAY SHARP
WITH
Management Programs from the  IIM’s Now in  your city  after office hours
ACADEMIC ALLIANCES IIM Ahmedabad IIM Calcutta IMT Ghaziabad IIFT New Delhi IIM Lucknow IIM Indore
IMPERIA’S VALUE PROPOSITION
Institute NIIT Imperia NIIT IMPERIA MODEL
   Studio (5) Remote Classrooms  running(18)    Corporate Classrooms (6) Operational Cities (17) NIIT IMPERIA STUDIOS AN...
<ul><li>  REPLICATION OF LIVE CLASSROOM   EXPERIENCE   </li></ul><ul><li>Full features of face-to-face teaching </li></ul>...
STUDIO VIEW CLASSROOM VIEW NIIT IMPERIA - TECHNOLOGY EDGE
Telecom IT ITES Healthcare Government  BFSI FMGC ALUMNI FROM CORPORATES
ADDRESSING MANAGEMENT  DEVELOPMENT NEEDS MANAGEMENT LEVEL PROGRAM Senior Managerial Level (above 10 yrs. of work experienc...
<ul><li>Non PG (including non MBAs) </li></ul><ul><li>Working professionals </li></ul><ul><li>Primarily Male </li></ul><ul...
HIGH DEPENDANCE ON WEB
INTERNET – TARGETING AND ENGAGEMENT
<ul><li>Search Marketing </li></ul><ul><li>Content Networks </li></ul><ul><li>Selective ad networks </li></ul><ul><li>Nich...
<ul><li>Search </li></ul><ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>Content  </li></ul...
<ul><li>We observed a fair amount of leads during late evening hours! </li></ul>HOUR WISE LEADS
<ul><li>Over the Jan feb lead generation cycle, we encountered a problem of getting a lot of leads which were non contacta...
SMS LEAD VALIDATION PROCESS
SMS LEAD VALIDATION PROCESS
SMS Going with the Brand name SMS LEAD VALIDATION PROCESS
SMS LEAD VALIDATION PROCESS
SMS LEAD VALIDATION PROCESS
INTEGRATED MARKETING
<ul><li>Advantages </li></ul><ul><li>Pay for Results </li></ul><ul><li>Campaign Management by Experts </li></ul><ul><li>Fa...
ROAD AHEAD
THANK YOU [email_address] 9818813490
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Vasant Singal on Best Practices in Online Marketing

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Transcript of "Vasant Singal on Best Practices in Online Marketing"

  1. 1. STAY SHARP
  2. 2. WITH
  3. 3. Management Programs from the IIM’s Now in your city after office hours
  4. 4. ACADEMIC ALLIANCES IIM Ahmedabad IIM Calcutta IMT Ghaziabad IIFT New Delhi IIM Lucknow IIM Indore
  5. 5. IMPERIA’S VALUE PROPOSITION
  6. 6. Institute NIIT Imperia NIIT IMPERIA MODEL
  7. 7.  Studio (5) Remote Classrooms running(18)  Corporate Classrooms (6) Operational Cities (17) NIIT IMPERIA STUDIOS AND REMOTE CLASSROOMS
  8. 8. <ul><li> REPLICATION OF LIVE CLASSROOM EXPERIENCE </li></ul><ul><li>Full features of face-to-face teaching </li></ul><ul><li>Raised-hand seeking teacher’s attention </li></ul><ul><li>Quizzes randomly created by the teacher </li></ul><ul><li>Tabulation of responses </li></ul>“ SYNCHRONOUS LEARNING”
  9. 9. STUDIO VIEW CLASSROOM VIEW NIIT IMPERIA - TECHNOLOGY EDGE
  10. 10. Telecom IT ITES Healthcare Government BFSI FMGC ALUMNI FROM CORPORATES
  11. 11. ADDRESSING MANAGEMENT DEVELOPMENT NEEDS MANAGEMENT LEVEL PROGRAM Senior Managerial Level (above 10 yrs. of work experience) <ul><li>Senior Management Program- IIM Calcutta </li></ul>Middle Managerial Level ( 5 to 10 yrs. of work experience) <ul><li>Executive General Management Program- IIM Lucknow </li></ul><ul><li>Executive Program in Advanced Marketing Strategy- IIM Indore </li></ul><ul><li>Advanced Program in Strategic Management- IIM Calcutta </li></ul>Junior Managerial Level (3 to 5 yrs. of work experience) <ul><li>Post Graduate Certificate Program in Management- IIM Indore </li></ul><ul><li>Post Graduate Certificate in International Business- IIFT New Delhi </li></ul><ul><li>Executive Program on Managing Business Decisions- IIM Calcutta </li></ul>Entry Level (0 to 3 yrs. of work experience) <ul><li>Certificate Program in Business Administration- IIM Indore </li></ul><ul><li>Executive Program for Young Managers- IMT Ghaziabad </li></ul><ul><li>Executive Program in Applied Finance- IIM Calcutta </li></ul><ul><li>Post Graduate Certificate in Sales & Marketing- IIM Indore </li></ul><ul><li>Post Graduate Certificate in Retail Management- IIM Indore </li></ul><ul><li>Certificate Program in Management of Software Development- IIM Calcutta </li></ul><ul><li>Executive Program in Supply Chain Management- IIM Calcutta </li></ul>
  12. 12. <ul><li>Non PG (including non MBAs) </li></ul><ul><li>Working professionals </li></ul><ul><li>Primarily Male </li></ul><ul><li>SEC A1 </li></ul><ul><li>Experience ranging from 1 to 15 years </li></ul><ul><li>Program Wise TG defined based on students profile </li></ul>TG DEFINITION
  13. 13. HIGH DEPENDANCE ON WEB
  14. 14. INTERNET – TARGETING AND ENGAGEMENT
  15. 15. <ul><li>Search Marketing </li></ul><ul><li>Content Networks </li></ul><ul><li>Selective ad networks </li></ul><ul><li>Niche Publishers </li></ul>We’ve used a wide variety of online mediums to reach out to our TG. PERFORMING CHANNELS
  16. 16. <ul><li>Search </li></ul><ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>Content </li></ul><ul><li>Google content network </li></ul><ul><li>Ad networks </li></ul><ul><li>Tyroo </li></ul><ul><li>Komli </li></ul><ul><li>Admagnet </li></ul><ul><li>Youmint </li></ul><ul><li>Ibibo </li></ul><ul><li>Publishers </li></ul><ul><li>AOL </li></ul><ul><li>Monster </li></ul><ul><li>Cricbuzz </li></ul><ul><li>NDTV </li></ul><ul><li>ZEE News </li></ul><ul><li>Monster </li></ul><ul><li>Times Job </li></ul>SOURCE OF TRAFFIC
  17. 17. <ul><li>We observed a fair amount of leads during late evening hours! </li></ul>HOUR WISE LEADS
  18. 18. <ul><li>Over the Jan feb lead generation cycle, we encountered a problem of getting a lot of leads which were non contactable over the phone numbers mentioned </li></ul><ul><li>Such leads were an issue for us and resulted in the contact centre spending a lot of time trying to contact such leads and the agents ending up getting frustrated </li></ul>NON RPC PROBLEM
  19. 19. SMS LEAD VALIDATION PROCESS
  20. 20. SMS LEAD VALIDATION PROCESS
  21. 21. SMS Going with the Brand name SMS LEAD VALIDATION PROCESS
  22. 22. SMS LEAD VALIDATION PROCESS
  23. 23. SMS LEAD VALIDATION PROCESS
  24. 24. INTEGRATED MARKETING
  25. 25. <ul><li>Advantages </li></ul><ul><li>Pay for Results </li></ul><ul><li>Campaign Management by Experts </li></ul><ul><li>Faster Response </li></ul><ul><li>Cost Reduction </li></ul><ul><li>Disadvantages </li></ul><ul><li>Only CPM monitization by some publishers </li></ul>PAY FOR PERFORMANCE MODEL
  26. 26. ROAD AHEAD
  27. 27. THANK YOU [email_address] 9818813490

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