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Vasant Singal on Best Practices in Online Marketing
 

Vasant Singal on Best Practices in Online Marketing

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    Vasant Singal on Best Practices in Online Marketing Vasant Singal on Best Practices in Online Marketing Presentation Transcript

    • STAY SHARP
    • WITH
    • Management Programs from the IIM’s Now in your city after office hours
    • ACADEMIC ALLIANCES IIM Ahmedabad IIM Calcutta IMT Ghaziabad IIFT New Delhi IIM Lucknow IIM Indore
    • IMPERIA’S VALUE PROPOSITION
    • Institute NIIT Imperia NIIT IMPERIA MODEL
    •  Studio (5) Remote Classrooms running(18)  Corporate Classrooms (6) Operational Cities (17) NIIT IMPERIA STUDIOS AND REMOTE CLASSROOMS
      • REPLICATION OF LIVE CLASSROOM EXPERIENCE
      • Full features of face-to-face teaching
      • Raised-hand seeking teacher’s attention
      • Quizzes randomly created by the teacher
      • Tabulation of responses
      “ SYNCHRONOUS LEARNING”
    • STUDIO VIEW CLASSROOM VIEW NIIT IMPERIA - TECHNOLOGY EDGE
    • Telecom IT ITES Healthcare Government BFSI FMGC ALUMNI FROM CORPORATES
    • ADDRESSING MANAGEMENT DEVELOPMENT NEEDS MANAGEMENT LEVEL PROGRAM Senior Managerial Level (above 10 yrs. of work experience)
      • Senior Management Program- IIM Calcutta
      Middle Managerial Level ( 5 to 10 yrs. of work experience)
      • Executive General Management Program- IIM Lucknow
      • Executive Program in Advanced Marketing Strategy- IIM Indore
      • Advanced Program in Strategic Management- IIM Calcutta
      Junior Managerial Level (3 to 5 yrs. of work experience)
      • Post Graduate Certificate Program in Management- IIM Indore
      • Post Graduate Certificate in International Business- IIFT New Delhi
      • Executive Program on Managing Business Decisions- IIM Calcutta
      Entry Level (0 to 3 yrs. of work experience)
      • Certificate Program in Business Administration- IIM Indore
      • Executive Program for Young Managers- IMT Ghaziabad
      • Executive Program in Applied Finance- IIM Calcutta
      • Post Graduate Certificate in Sales & Marketing- IIM Indore
      • Post Graduate Certificate in Retail Management- IIM Indore
      • Certificate Program in Management of Software Development- IIM Calcutta
      • Executive Program in Supply Chain Management- IIM Calcutta
      • Non PG (including non MBAs)
      • Working professionals
      • Primarily Male
      • SEC A1
      • Experience ranging from 1 to 15 years
      • Program Wise TG defined based on students profile
      TG DEFINITION
    • HIGH DEPENDANCE ON WEB
    • INTERNET – TARGETING AND ENGAGEMENT
      • Search Marketing
      • Content Networks
      • Selective ad networks
      • Niche Publishers
      We’ve used a wide variety of online mediums to reach out to our TG. PERFORMING CHANNELS
      • Search
      • Google
      • Yahoo
      • MSN
      • Content
      • Google content network
      • Ad networks
      • Tyroo
      • Komli
      • Admagnet
      • Youmint
      • Ibibo
      • Publishers
      • AOL
      • Monster
      • Cricbuzz
      • NDTV
      • ZEE News
      • Monster
      • Times Job
      SOURCE OF TRAFFIC
      • We observed a fair amount of leads during late evening hours!
      HOUR WISE LEADS
      • Over the Jan feb lead generation cycle, we encountered a problem of getting a lot of leads which were non contactable over the phone numbers mentioned
      • Such leads were an issue for us and resulted in the contact centre spending a lot of time trying to contact such leads and the agents ending up getting frustrated
      NON RPC PROBLEM
    • SMS LEAD VALIDATION PROCESS
    • SMS LEAD VALIDATION PROCESS
    • SMS Going with the Brand name SMS LEAD VALIDATION PROCESS
    • SMS LEAD VALIDATION PROCESS
    • SMS LEAD VALIDATION PROCESS
    • INTEGRATED MARKETING
      • Advantages
      • Pay for Results
      • Campaign Management by Experts
      • Faster Response
      • Cost Reduction
      • Disadvantages
      • Only CPM monitization by some publishers
      PAY FOR PERFORMANCE MODEL
    • ROAD AHEAD
    • THANK YOU [email_address] 9818813490