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Social Media and Mobile: Building Future Proof Smart Businesses
 

Social Media and Mobile: Building Future Proof Smart Businesses

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    Social Media and Mobile: Building Future Proof Smart Businesses Social Media and Mobile: Building Future Proof Smart Businesses Presentation Transcript

    • Building Future Proof Smart Businesses – Social Media & Mobile TiE Delhi Presentation – June 16 th , 2011 R. Paul Singh CEO/Co-Founder SocialNuggets.Net My SN handles - rpaulsingh
    • AGENDA
      • Social Media & Mobile – Some definitions, some examples
      • Building Businesses – What has stayed the same
      • Building Businesses – What has changed
      • Summary
    • Social Media & Mobile Definitions Tablets Smartphones Feature Phones
    • Social Media made us Global but Mobile is bringing Local back New Opportunities Galore
    • Mobile makes Social Media Real Time
    • What kind of data is available in Social Media? Share of Voice (SOV) from Apple WWDC - June 6 th Vs June 7th
    • What can you conclude from the Social data? Net Perception Score for WWDC Day 2 Vs Day 1
    • What you say is for ever written - Sample Verbatims – iOS 5 www.socialnuggets.net Sentiment Feature Verbatims Positive iOS 5 Yeah! I successfully set up the new #iOS5 on my #iPhone. Works great. Syncing to #iCloud right now :-) Loving #ios5. THANKS APPLE http://t.co/AsCP2Fm iOS 5 highlights: wireless sync and OTS updates, vastly improved notifications, log into Twitter across full OS. Ships this fall. #wwdc I'm totally loving #iOS5. So smooth. It doesn't even seen like a beta. #iOS5 #iCloud and #WiiU - very excited! What a geek! Negative iOS 5 Want #iPad 2 #jailbreak? Stay away from iOS 5 http://bit.ly/ik50Td | ryt but what if you wanna check out #iCloud on #iOS5? Dear #apple: You are joking us! I am not excited AT ALL by any of the new features in #ios5 Keep getting "unknown error" attempting to drop #ios5 on #ipad2. 10.3 & 4.3.3 Any suggestions? I use nice app @zinio for buying digital magazines instead of paper-based. Embedded "Newsstand" in #iOS5 is an antitrust issue iOS 5 sucks! iCloud is a copy of existing #Android services. Ashamed of tweeting using an iPhone #WWDC #Apple”
    • Building Businesses – Web, Social or Mobile – Some things don’t change
      • Are you building a Product/Service that people want & are willing to pay for with their
      • How unique is your Product/Service?
      • How long is your lead?
      • Which segment is your product targeted at?
      • Demand Creation is still Vendor’s responsibility
    • Building Businesses – Web, Social or Mobile – Some things don’t change
      • Is your product
        • Pain Killer
        • Vitamin
        • Examples – Dropbox, Local Gym
      • Are you building a Product/Service that people want & are willing to pay for with their
        • Time
        • Money
        • Examples – Evernote, NY Times, Google, Dropbox
    • Building Businesses – Web, Social or Mobile – Some things don’t change
      • How unique is your Product/Service?
      Uniqueness Line New Category Twitter V2.0 – Existing Category FB, iPod, Groupon New Features Existing Cat. Android, Windows Phone Me Too
    • How long is your lead? B A C
    • Segmenting & Finding your Customers
      • MySpace Vs Facebook
    • Building Businesses – Web, Social or Mobile – Some things don’t change
      • Are you building a Product/Service that people want & are willing to pay for with their
        • Time
        • Money
      • How unique is your Product/Service?
      • How long is your lead?
      • Which segment is your product targeted at?
      • Demand Creation is still Vendor’s responsibility
      Uniqueness Line New Category (Twitter) V2.0 – Existing Category (FB) New Features Existing Cat. Me Too
    • Building Businesses – Web, Social or Mobile – Many things have changed
      • Market Adoption Cycle is changed for ever
      • Business Models have Changed
      • Product design is everything
      • Customer is the new testing vehicle (Google Vs Apple strategy of product development)
      • Instant rise and fall are both norm in the industry
    • Market Adoption Cycle is reversed Consumer Small Business Medium Enterprises Large Ent. Was Is Large Ent. Medium Enterprise Small Business Consumer
    • Business Models have changed for ever
      • Software Licensing model moving to Subscription
      • Fremium is the new mode
      • Pricing going from $$ to cents (App Stores)
      • Touch with Customer is not always desirable
      • Virtual Currency is yet another currency
    • Product Design and Form is everything Yahoo Vs Google
    • Building Businesses – Web, Social or Mobile – Many things have changed
      • Market Adoption Cycle is Reversed
      • Business Models have Changed
        • Traditional Licensing to Subscription
        • Free to Fremium (Evernote)
        • Dollars to Cents (App Stores) to Virtual Currency
      • Product design can affect Cost of Sales/Marketing
        • Building Virality into products
        • What form to deliver your product in – Web, Mobile
        • What messaging and for whom?
      • Customer is the new testing vehicle (Google Vs Apple strategy of product development)
      • Instant rise and fall are both norm in the industry
    • Summary
      • Social Media and Mobile are here to stay
      • Businesses that adopt these new norms and leverage them will not only survive but thrive
      • Basics of business don’t change no matter what technologies penetrate our lives
    • Questions? Thank you!