Social Media and Mobile: Building Future Proof Smart Businesses

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Social Media and Mobile: Building Future Proof Smart Businesses

  1. 1. Building Future Proof Smart Businesses – Social Media & Mobile TiE Delhi Presentation – June 16 th , 2011 R. Paul Singh CEO/Co-Founder SocialNuggets.Net My SN handles - rpaulsingh
  2. 2. AGENDA <ul><li>Social Media & Mobile – Some definitions, some examples </li></ul><ul><li>Building Businesses – What has stayed the same </li></ul><ul><li>Building Businesses – What has changed </li></ul><ul><li>Summary </li></ul>
  3. 3. Social Media & Mobile Definitions Tablets Smartphones Feature Phones
  4. 4. Social Media made us Global but Mobile is bringing Local back New Opportunities Galore
  5. 5. Mobile makes Social Media Real Time
  6. 6. What kind of data is available in Social Media? Share of Voice (SOV) from Apple WWDC - June 6 th Vs June 7th
  7. 7. What can you conclude from the Social data? Net Perception Score for WWDC Day 2 Vs Day 1
  8. 8. What you say is for ever written - Sample Verbatims – iOS 5 www.socialnuggets.net Sentiment Feature Verbatims Positive iOS 5 Yeah! I successfully set up the new #iOS5 on my #iPhone. Works great. Syncing to #iCloud right now :-) Loving #ios5. THANKS APPLE http://t.co/AsCP2Fm iOS 5 highlights: wireless sync and OTS updates, vastly improved notifications, log into Twitter across full OS. Ships this fall. #wwdc I'm totally loving #iOS5. So smooth. It doesn't even seen like a beta. #iOS5 #iCloud and #WiiU - very excited! What a geek! Negative iOS 5 Want #iPad 2 #jailbreak? Stay away from iOS 5 http://bit.ly/ik50Td | ryt but what if you wanna check out #iCloud on #iOS5? Dear #apple: You are joking us! I am not excited AT ALL by any of the new features in #ios5 Keep getting &quot;unknown error&quot; attempting to drop #ios5 on #ipad2. 10.3 & 4.3.3 Any suggestions? I use nice app @zinio for buying digital magazines instead of paper-based. Embedded &quot;Newsstand&quot; in #iOS5 is an antitrust issue iOS 5 sucks! iCloud is a copy of existing #Android services. Ashamed of tweeting using an iPhone #WWDC #Apple”
  9. 9. Building Businesses – Web, Social or Mobile – Some things don’t change <ul><li>Are you building a Product/Service that people want & are willing to pay for with their </li></ul><ul><li>How unique is your Product/Service? </li></ul><ul><li>How long is your lead? </li></ul><ul><li>Which segment is your product targeted at? </li></ul><ul><li>Demand Creation is still Vendor’s responsibility </li></ul>
  10. 10. Building Businesses – Web, Social or Mobile – Some things don’t change <ul><li>Is your product </li></ul><ul><ul><li>Pain Killer </li></ul></ul><ul><ul><li>Vitamin </li></ul></ul><ul><ul><li>Examples – Dropbox, Local Gym </li></ul></ul><ul><li>Are you building a Product/Service that people want & are willing to pay for with their </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Examples – Evernote, NY Times, Google, Dropbox </li></ul></ul>
  11. 11. Building Businesses – Web, Social or Mobile – Some things don’t change <ul><li>How unique is your Product/Service? </li></ul>Uniqueness Line New Category Twitter V2.0 – Existing Category FB, iPod, Groupon New Features Existing Cat. Android, Windows Phone Me Too
  12. 12. How long is your lead? B A C
  13. 13. Segmenting & Finding your Customers <ul><li>MySpace Vs Facebook </li></ul>
  14. 14. Building Businesses – Web, Social or Mobile – Some things don’t change <ul><li>Are you building a Product/Service that people want & are willing to pay for with their </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Money </li></ul></ul><ul><li>How unique is your Product/Service? </li></ul><ul><li>How long is your lead? </li></ul><ul><li>Which segment is your product targeted at? </li></ul><ul><li>Demand Creation is still Vendor’s responsibility </li></ul>Uniqueness Line New Category (Twitter) V2.0 – Existing Category (FB) New Features Existing Cat. Me Too
  15. 15. Building Businesses – Web, Social or Mobile – Many things have changed <ul><li>Market Adoption Cycle is changed for ever </li></ul><ul><li>Business Models have Changed </li></ul><ul><li>Product design is everything </li></ul><ul><li>Customer is the new testing vehicle (Google Vs Apple strategy of product development) </li></ul><ul><li>Instant rise and fall are both norm in the industry </li></ul>
  16. 16. Market Adoption Cycle is reversed Consumer Small Business Medium Enterprises Large Ent. Was Is Large Ent. Medium Enterprise Small Business Consumer
  17. 17. Business Models have changed for ever <ul><li>Software Licensing model moving to Subscription </li></ul><ul><li>Fremium is the new mode </li></ul><ul><li>Pricing going from $$ to cents (App Stores) </li></ul><ul><li>Touch with Customer is not always desirable </li></ul><ul><li>Virtual Currency is yet another currency </li></ul>
  18. 18. Product Design and Form is everything Yahoo Vs Google
  19. 19. Building Businesses – Web, Social or Mobile – Many things have changed <ul><li>Market Adoption Cycle is Reversed </li></ul><ul><li>Business Models have Changed </li></ul><ul><ul><li>Traditional Licensing to Subscription </li></ul></ul><ul><ul><li>Free to Fremium (Evernote) </li></ul></ul><ul><ul><li>Dollars to Cents (App Stores) to Virtual Currency </li></ul></ul><ul><li>Product design can affect Cost of Sales/Marketing </li></ul><ul><ul><li>Building Virality into products </li></ul></ul><ul><ul><li>What form to deliver your product in – Web, Mobile </li></ul></ul><ul><ul><li>What messaging and for whom? </li></ul></ul><ul><li>Customer is the new testing vehicle (Google Vs Apple strategy of product development) </li></ul><ul><li>Instant rise and fall are both norm in the industry </li></ul>
  20. 20. Summary <ul><li>Social Media and Mobile are here to stay </li></ul><ul><li>Businesses that adopt these new norms and leverage them will not only survive but thrive </li></ul><ul><li>Basics of business don’t change no matter what technologies penetrate our lives </li></ul>
  21. 21. Questions? Thank you!

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