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Paritosh Sharma on Making SEO, PPC, SMM & Mobile Work Together
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Paritosh Sharma on Making SEO, PPC, SMM & Mobile Work Together Paritosh Sharma on Making SEO, PPC, SMM & Mobile Work Together Presentation Transcript

  • SMM and Mobile 2.0 www.omlogic.com Paritosh Sharma (SMM Evangelist, OMLogic Consulting) May 23, 2009
  • www.omlogic.com What are you searching for?
  • www.omlogic.com View slide
  • www.omlogic.com Where to START from? View slide
  • www.omlogic.com SMM – ohh! what is that?
  • www.omlogic.com Otto Rohwedder First 15 years it was a failure Message and the Medium?
  • www.omlogic.com Wonder Bread : Knew how to spread the word!!
  • www.omlogic.com “ If you want to cause a change, you have to know how to spread the idea”
  • www.omlogic.com Message and the Medium?
  • www.omlogic.com Interruptive Marketing v/s Relevant Brand Positioning
  • www.omlogic.com Customer is the king, hold his throat and bombard him with messages till he buys! Interruptive Marketing... johny its long gone
  • www.omlogic.com A broad level strategic process for the creation of the right message to engage your customers Be in the listening of your consumer! Understand his buying behavior.
  • www.omlogic.com Creating custom designed messages to engage your customers into meaningful conversations POSITION your BRAND right
  • www.omlogic.com I got it, its easy -
  • www.omlogic.com I know all of these...Is this SMM?
  • www.omlogic.com Hmmm... Yes, BUT
  • www.omlogic.com Make your client INTERACT with you on your web site… hold him there! Give him engaging content, Relevant content
  • www.omlogic.com Great, so I know the medium... How do I design the right content?
  • www.omlogic.com I’d like to report a crime...and I’m thirsty, so let me find the next coke vending machine! Clients on Social Media are NOT foolish It’s all out there in the OPEN
  • www.omlogic.com Understand this Consumers _________________ about you at all
  • www.omlogic.com Understand this Consumers DONT CARE about you at all
  • www.omlogic.com Do you know your market?
  • www.omlogic.com S T O P They are NOT listening! They Don’t care
  • www.omlogic.com These are the passionate community who would talk about you! Go find them on Social Media
  • www.omlogic.com Ohh….WOW …look a COW
  • www.omlogic.com Chances are…you would STOP ….Look… Go! But, if its a Purple Cow...
  • www.omlogic.com You have a great product… you have identified the target market… … and wallah… People are talking about you Before the fizz goes out You need to make your consumers feel that your product is REMARK-ABLE!
  • www.omlogic.com Community...yeah I know RELEVANT Community... is the key It says: 3,435,949 fans
  • www.omlogic.com Virality Going... going ... gone
  • www.omlogic.com Brand Reputation Management One Size Fits All?
  • www.omlogic.com Brand Reputation Management The riskiest thing that you can now do for your brand is be safe
  • www.omlogic.com Build COMMUNITIES ….focused groups!
  • www.omlogic.com I dont want Email ... I want Me Mail Mobiles are penetrating the market much FASTER
  • www.omlogic.com Is already here with the REAL MOBILE 2.0
  • Thank You! Email: [email_address] | Phone: +91-9999 765 121 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.com Twitter: paritoshsharma | Blog: www.paritoshsharma.com | LinkedIn: paritoshsh