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India Education Entrepreneurship Day 2014 - Sales & Marketing Session
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India Education Entrepreneurship Day 2014 - Sales & Marketing Session

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Sales & Marketing for Education Startups

Sales & Marketing for Education Startups

Published in Education
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Transcript

  • 1. STAY TRUE TO THE PATH Prema Sagar Principal and Founder Genesis Burson-Marsteller
  • 2. Entrepreneurship is about Idea Vision Belief and Values Hard work Projecting capabilities Building relationships
  • 3. What’s missing from that list? FUNDING
  • 4. MY JOURNEY I started with two gold bangles and an idea Step by step, built a firm Acquired because of what we offer that no one else did We are still a big, small firm
  • 5. TODAY THE NOISE IS ONLY ABOUT FUNDING
  • 6. Staying true to your values Even more so when you are an education start-up Branding and communication Cut through the clutter in the market with clear, focused messaging TWO THINGS MATTER THE MOST
  • 7. Messaging should concentrate on Core strengths Values Depth and breadth of faculty SET YOUR COMMUNICATION GOALS Vehicles should be Digital Visual Knowledge-sharing
  • 8. Create and communicate a clear distinguisher Winning is easy, if you can answer the question: Why You? EDUCATION IS AN EXCITING SPACE