Outsourcing or In-House 0/1 Gayatri Buddha Asst Vice-President, Marketing

What and when to outsource? Entire online marketing function except budget planning and Allocation Ask these questions Are you competent enough to understand the entire function Speed to market Hiring talent? Resources in-house Cost benefit analysis

Entire online marketing function except budget planning and

Allocation

Ask these questions

Are you competent enough to understand the entire function

Speed to market

Hiring talent?

Resources in-house

Cost benefit analysis

Online Marketing Functions SEO Analytics SEM Creative design & development SMM Display advertising

SEO

Analytics

SEM

Creative design & development

SMM

Display advertising

How to assess? Degree Complexity Non-Availability of Talent SEO SMM Analytics Creative Design Display Advt SEM

Watch - out Is the agency asking the right questions Inability of the agency to translate your brief into action items Lack of clarity when setting measurable metrics Inaccuracy in cost and time estimations

Is the agency asking the right questions

Inability of the agency to translate your brief into action items

Lack of clarity when setting measurable metrics

Inaccuracy in cost and time estimations

What to look for? When asking for case studies please ask for recent case studies Is your agency shy of discussing ROI Check for their record of timeline deliveries

When asking for case studies please ask for recent case studies

Is your agency shy of discussing ROI

Check for their record of timeline deliveries