June 2007 The journey started on Kunzum La in Lahaul Spiti in Himachal Pradesh
July 2007 Full time travel blogging starts on Kunzum.com Questions raised about branding & career
2008 <ul><li>The first book is out under the Kunzum imprint </li></ul><ul><li>A collection of funny road signs </li></ul><...
2009 <ul><li>The second book is out – a pictorial travelogue on Ladakh </li></ul><ul><li>The journeys continue </li></ul><...
2010: The Watershed Year Facebook & Twitter happen facebook.com/kunzum @kunzum  #wetravel  @ajayjain
June 12, 2010: The Game Changer Kunzum Travel Café  A Face-to-Facebook community is created
Kunzum Travel Cafe <ul><li>A meeting place for the travel minded </li></ul><ul><li>Travel talks, Events, Book Launches, Mu...
 
May 2011: Club Kunzum <ul><li>Membership open to all for free. </li></ul><ul><li>Members offered special holiday experienc...
The Glamour and PR are great… But where is the business model?
The Business Model <ul><li>Community of Friends </li></ul><ul><li>= </li></ul><ul><li>Trust & Bonding </li></ul><ul><li>= ...
Revenue Streams <ul><li>Books (Retail and Corporate / Institutional orders; Custom Publishing) </li></ul><ul><ul><li>Paper...
Thank You <ul><li>Ajay Jain </li></ul><ul><li>+91.99100 44476 [email_address] </li></ul><ul><li>Online Mag:  http://kunzum...
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Ajay jain on kunzum at the youth marketing power panel

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Ajay Jain presents a power packed session on how to build passionate communities for your businesses.

Published in: Technology, Spiritual
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Transcript of "Ajay jain on kunzum at the youth marketing power panel"

  1. 2. June 2007 The journey started on Kunzum La in Lahaul Spiti in Himachal Pradesh
  2. 3. July 2007 Full time travel blogging starts on Kunzum.com Questions raised about branding & career
  3. 4. 2008 <ul><li>The first book is out under the Kunzum imprint </li></ul><ul><li>A collection of funny road signs </li></ul><ul><li>And postings on Kunzum.com continue </li></ul><ul><li>As do the journeys </li></ul>
  4. 5. 2009 <ul><li>The second book is out – a pictorial travelogue on Ladakh </li></ul><ul><li>The journeys continue </li></ul><ul><li>Kunzum as a brand gaining recognition </li></ul><ul><li>Corporate sponsorships start coming our way </li></ul>
  5. 6. 2010: The Watershed Year Facebook & Twitter happen facebook.com/kunzum @kunzum #wetravel @ajayjain
  6. 7. June 12, 2010: The Game Changer Kunzum Travel Café A Face-to-Facebook community is created
  7. 8. Kunzum Travel Cafe <ul><li>A meeting place for the travel minded </li></ul><ul><li>Travel talks, Events, Book Launches, Music </li></ul><ul><li>Freshly roasted coffees, fine teas and cookies – PAY WHAT YOU LIKE </li></ul><ul><li>Free Wi-Fi </li></ul><ul><li>Library of travel books, maps and magazines </li></ul><ul><li>Photographic art and books by Kunzum on sale </li></ul><ul><li>Distribution of collaterals by travel service providers </li></ul><ul><li>Visitors may bum around all day with no obligation to make a purchase </li></ul>
  8. 10. May 2011: Club Kunzum <ul><li>Membership open to all for free. </li></ul><ul><li>Members offered special holiday experiences and hotels that we have validated for ourselves. </li></ul><ul><li>Out-of-the-box ideas like apple plucking, festivals, textile and food circuits, wildlife when spotting at their best etc. </li></ul><ul><li>2007 – 2011: I travelled. </li></ul><ul><li>2011 onwards: WE travel. </li></ul>
  9. 11. The Glamour and PR are great… But where is the business model?
  10. 12. The Business Model <ul><li>Community of Friends </li></ul><ul><li>= </li></ul><ul><li>Trust & Bonding </li></ul><ul><li>= </li></ul><ul><li>High Contributions for Coffee </li></ul><ul><li>+ </li></ul><ul><li>Sale of Books & Prints </li></ul><ul><li>+ </li></ul><ul><li>Higher Traffic Online </li></ul><ul><li>+ </li></ul><ul><li>Club Kunzum </li></ul>
  11. 13. Revenue Streams <ul><li>Books (Retail and Corporate / Institutional orders; Custom Publishing) </li></ul><ul><ul><li>Paper </li></ul></ul><ul><ul><li>E-Books for Kindle, iPad & all other devices </li></ul></ul><ul><li>Corporate Sponsors </li></ul><ul><li>Syndication & Sale of Content </li></ul><ul><li>Photographic Art </li></ul><ul><li>Club Kunzum </li></ul><ul><li>Coffee: Pay-What-You-Like WORKS  </li></ul>
  12. 14. Thank You <ul><li>Ajay Jain </li></ul><ul><li>+91.99100 44476 [email_address] </li></ul><ul><li>Online Mag: http://kunzum.com </li></ul><ul><li>The Kunzum Fan Page on Facebook : http://www.facebook.com/kunzum </li></ul><ul><li>Posts on my Facebook Profile : http://www.facebook.com/ajayjain9 </li></ul><ul><li>Kunzum on Twitter: http://twitter.com/kunzum </li></ul><ul><li>Ajay Jain on Twitter: http://twitter.com/ajayjain </li></ul><ul><li>Photographic Gallery: http://kunzumgallery.com </li></ul><ul><li>Club Kunzum: http://kunzum.com /club </li></ul>
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