Brand You

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  • A brand is a “trust mark.” - Tom Peters“When you see people you identify - you identify with people that see you” – Top American judge that recently stopped the burning of the Quoran - recently on Larry King Live
  • “...I’m a corporation!” – Mariah Carey“...I’m a business, man” – Jay ZThey” aren’t in charge of our careers – and by extension our lives – anymore. We are.
  • Brand You

    1. 1. “BRAND YOU WORLD”<br />Presented by ThumisoMasoha<br />
    2. 2. Branding – Rural Roots<br />
    3. 3. Branding began with.... the Cow!<br />
    4. 4. Branding is a Modern Day Necessity<br />“About two years ago I realised I was no longer a person but a brand” – Martha Stewart<br />
    5. 5. The Facts<br />6,500,000,000 people live in the world<br />Can you imagine competing with that!<br />Great brands = Identifiable icons <br />Strong Simple Connections<br />We SEE before we hear<br />A picture = 1, 000 000 words<br />
    6. 6. Guess the Owner of The Cow!<br />Game Time!<br />
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    24. 24. You’re the Owner!<br />
    25. 25. Make sure your Cow gets noticed!<br />YOU = Package (even if you don’t think so)<br />You CHOOSE your Package<br />Capture your FLAVA = Essence of who you are<br />
    26. 26. Brand Yourself with a Purpose<br />Its up to YOU to create opportunities and build up your career.<br />“They can’t hire you if they don’t know you exist” – Ana Carrilho<br />Begin to think (and) act like a Brand.<br />“Some people set trends, others follow trends” – Ana Carrilho<br />Its all about the 3Ms - Maintenance, Management and (Forward!) Movement<br />
    27. 27. “I Am The Brand”<br />When was the last time you asked <br />“What do I want to be? <br />Taking Over The World 101<br />Will Smith’s family (VIDEO)<br />
    28. 28. “HOW DO I BRAND MYSELF?”<br />The Big Question<br />
    29. 29. How do you share your Brand?<br />By giving the world a clear and precise picture of who you are through:<br />Show reels<br />Profile and CV<br />Website and social media<br />Business cards, personal stationery<br />
    30. 30. Do A Personal Brand Evaluation<br />VALUE PROPOSITION = Give the world a clear and precise picture of who you are<br />Who are you?<br />What is your product?<br />How are you special?<br />How are you different from others?<br />How can you demonstrate your trustworthiness, coolness, (fanbase anyone)?<br />
    31. 31. Personal Brand Evaluation<br />I am [...]<br />I am known for [1, 2... things]<br />By this time next year, I plan to be known for [...]<br />New stuff I’ve learnt in the last 90 days includes [...]<br />Important additions to my network in the last 90 days include [...]<br />
    32. 32. Brand You Projects!<br />Create a PERSONAL STATEMENT of 8 Words<br />“If you can’t describe your position in eight words or less, you don’t have one” – Seth Godin<br />Create a ONE PAGE AD for yourself <br />Imagine people are shopping for your services<br />
    33. 33. Brand You Projects!<br />Do a VISION BOARD<br />Create a visual picture of your ideal career<br />Work proactively your CV<br />My primary “CV enhancing activity” for the next 90 days is [...]<br />My CV has improved from last year on this date in the following [...] ways<br />
    34. 34. HOW TO MOVE YOUR BRAND FROM GOOD TO GREAT!<br />
    35. 35. Be Really Good at What You Do<br />You MUST be amazing!<br />Being “damn good” and “useful” is not good enough. <br />You MUST stand out<br />How are you different – original voice, unique point of view ? Some ideas you care about deeply? <br />Your skills MUST be no less than stunning<br />Upgrade yourself constantly – Practice anyone?!<br />
    36. 36. Sell Yourself(Shamelessly)<br />WORK Hard(er) - Its up to YOU to create opportunities and build up your career.<br />Create WORD of mouth, buzz<br />“They can’t hire you if they don’t know you exist” – Ana Carrilho<br />WOW with your profile – “We can help...!”<br />Interface Talent Artist Kits and microsite<br />
    37. 37. If you’ve got it!<br />
    38. 38. Parting Words<br />“Don’t compromise yourself, honey. You’re all you’ve got” – Janis Joplin<br />CHK URSELF <br />B4 U<br /> wreck urself<br />
    39. 39. Contact Us<br />Interface Talent Agency<br />Tel: +27 11 886 4144<br />E-mail: interfacetalent@oncue.co.za<br />Web: www.interfacetalent.co.za<br />ThumisoMasoha<br />Tel: +27 11 022 2223<br />E-mail: tmasoha@cbdesolutions.com<br />Web: www.cbdesolutions.com<br />

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