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Don’t expect results in a week or two. Especially if you are a travel business hoping to get some coverage in the monthlies. Understand deadlines and understand your story might not appear for many months.
I sent a journo on a trip on the Royal Scotsman when we were working for A&K, he kept saying the story was getting bumped and moved and TWO YEARS LATER it ran, five pages, great run, everybody happy . . . we just didn’t have the client anymore.
Join the ASTW and get to know the media. The travel writing fraternity is the tightest clique in the working media. Why wouldn’t it be?
Don’t take the call – let it go through to voicemail – they want to catch you on the hop, what you want on the other hand is a chance to gather your thoughts, be measured and try to control the agenda
Be co-operative, recent example being a potentially damaging story about a client under-paying staff. The story was always going to get a run but by co-operating, being measured and balanced at least you have a small chance of having your side heard
What to do when a journalist calls you with a potentially damaging story
Get your facts right, do your research, be prepared
Don’t get angry, don’t make threats and don’t tell fibs