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Mat Lewis
 

Mat Lewis

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  • So that you can understand a little more about who these travellers are, I want to share some research with you. This is from the Volunteer Travel Insights 2009, a volunteer travel study conducted by GeckoGo in conjunction with Bradt Travel Guides and Lasso Communications.
  • What this shows us is that most volunteer travellers originate from Europe. Whilst it doesn’t give us any details of country, I guess that this volume is predominantly from the UK where this style of travel has been popular for a lot longer, although that said, volunteer travel is increaing in popularity in places like Germany, the Netherlands and the Nordics.
  • Surprising to see Australia as the third most popular destination for volunteer travellers, although Conservation Volunteers Australia report that they will bring in around 2,500 volunteers into Australia this year which is up 25% YOY. Interesting to also note the preference for ‘safer’ destinations even though others might need more help.

Mat Lewis Mat Lewis Presentation Transcript

  • CHANGING CUSTOMER MOTIVATIONS
  • IT’S ALL ABOUT …
    • Meaningful Travel
    • “Voluntourism”
    • Community Projects & Tours
    • Short-term volunteer placements
    …GIVING BACK!
  • CHILDCARE & COMMUNITY WORK
  • WILDLIFE PRESERVATION
  • ENVIRONMENTAL CONSERVATION
  • TEACHING ENGLISH
  • BUILDING & CONSTRUCTION
  • SPORTS COACHING
  • INTEREST IN VOLUNTOURISM
    79% would or mightvolunteer in the future
    Source: Lonely Planet Travellers Pulse survey 2007
  • i-to-i GROWTH 2000 - 2008
  • WHY THE GROWTH?
    • Increased global awareness
    • Green is the new Black
    • Unique to the individual
    • Boosts ‘Travel Cred’
    • Karmic points 
  • Volunteer Travel Insights
    April 2009
  • WHERE DO THEY COME FROM?
    SOURCE: Volunteer Travel Insights 2009
  • HOW OLD ARE THEY?
    SOURCE: Volunteer Travel Insights 2009
  • HELLO LADIES!
    SOURCE: Volunteer Travel Insights 2009
  • TOP 10 VOLUNTEER DESTINATIONS
    SOURCE: Volunteer Travel Insights 2009
  • CUSTOMER MOTIVATIONS
    Make a difference
    Experience a new culture
    Encourage understanding
    Career development
    Meet new people
    SOURCE: i-to-i Customer Motivations Research October 2008
  • WHAT ARE THEY PAYING FOR?
    • Project sourcing & assessment
    • Pre-departure preparation & support
    • In-country orientation & support
    • Accommodation & food
    • 24/7 Emergency assistance
    • Greater long-term impact
  • WHO REALLY BENEFITS?
    Traveller
    Local Community
    Travel Provider
  • WHAT DOES THE FUTURE HOLD?
    Continued growth- although fragmented
    Mainstream involvement- but will remain niche
    Regulation is necessary- sustainability is key
  • “Give a man a fish; feed him for a day.
    Teach a man to fish; feed him for a lifetime”
    Lao Tzu