1. www.thejobshop.com.au
Andrew Coldbeck

2. Our background
• Started trading in Feb 2005
•Now have two outlets in Perth and one in Kununurra
•Place 2000+ people in work each year
•Embraced the internet early
•Strong Brand and great referrals
•Its all about the service

3. What are we doing to attract more backpackers to WA?
• Huge emphasis on great service, and providing
rewarding work experiences
•High levels of customer satisfaction, lead to more
referrals
•Partnering with other firms
“ I am always promoting WA as I love it over there.
And all the backpackers we send over there I refer
to you guys because you are the most helpful!”
Bree
Bree Yates
Customer Relations Coordinator
International Exchange Programs (IEP)

4. Supporting Backpack WA
•Importance of a vibrant industry association
•Decided against Expos, and emphasis on website

5. Tourism WA
• Greater awareness of the importance of
Backpackers
•Major Re structure
•Relationship with BWA and TWA

6. Other factors
• Mining / economic boom in WA
•Anecdotally- More visitors flying directly into
Perth.
•Biggest year to date
•The Job Shop