Andrew Coldbeck

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Andrew Coldbeck

  1. 1. www.thejobshop.com.au Andrew Coldbeck
  2. 2. Our background • Started trading in Feb 2005 •Now have two outlets in Perth and one in Kununurra •Place 2000+ people in work each year •Embraced the internet early •Strong Brand and great referrals •Its all about the service
  3. 3. What are we doing to attract more backpackers to WA? • Huge emphasis on great service, and providing rewarding work experiences •High levels of customer satisfaction, lead to more referrals •Partnering with other firms “ I am always promoting WA as I love it over there. And all the backpackers we send over there I refer to you guys because you are the most helpful!” Bree Bree Yates Customer Relations Coordinator International Exchange Programs (IEP)
  4. 4. Supporting Backpack WA •Importance of a vibrant industry association •Decided against Expos, and emphasis on website
  5. 5. Tourism WA • Greater awareness of the importance of Backpackers •Major Re structure •Relationship with BWA and TWA
  6. 6. Other factors • Mining / economic boom in WA •Anecdotally- More visitors flying directly into Perth. •Biggest year to date •The Job Shop

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