TTMD Programs

Through the Magic Door ®

Mission
Through the Magic Door is an internet children’s bookstore whose mission is to help children learn to love reading. We do this by providing a range of services intended to make it easier to identify those books likely to appeal to a particular child and therefore likely to keep them wanting to read more.

Assumptions
A good book that is well matched to a child’s
Reading abilities
Interests and
Circumstances
Repeated reading Habitual reading Development of capabilities* * Pattern Recognition, Sustained Focus, Empathy, Attentiveness, Curiosity, Imagination, Anticipation, Judgment, Critical Thinking, Prioritization Desirable Life Outcomes

Suggestion Generator Price and Options (Discounts, Remaindered, Used) Mobility (Search and Browse ) Full Service Site Advanced Search Discussion Resources Bl o gs Book Lists Magic Dollars Program Custom Services Books Book Subscriptions Gift Certificates Wish Lists

Through the Magic Door ® S ervices and Programs Samples

Magic Dollars Program Example

Advanced Search

Reader’s Book Mart

Detailed Reviews

Detailed Reviews (cont’d)

Book Lists

Custom Book Lists

Book Subscriptions

Gift Certificates

Wish Lists

Reader Genie

Personal Consultations

Resources

Classroom Library Enhancement

Reading Sessions

Lazarus’s Library

Full Range of Books

Book Fairs

Through the Magic Door ® S ervices and Programs Details

Through the Magic Door ® Programs Price conscious book buyers, primarily parents. Parents Teachers Librarians Organizations seeking additional revenue Target New and used books. Lower cost books. Wider selection of books by being able to find out of print. Purchasers. Site where people can search for titles in and out of print and compare costs across a dozen vendors. Readers Book Mart New, in print books only. Time saved. Increased probability of enjoyment. Increased probability of appropriateness. Target group saves time. Children are more likely to enjoy what they are being offered to read. Custom and unique database of more than 5,000 titles with seventeen categories of tags. Advanced Search 7.5% of revenue Sponsoring organization Link on organization’s site and 7.5% of revenue from book purchases made through the link will be paid to the organization. Magic Dollars Program Notes Benefit Beneficiary Description TTMD Program

Through the Magic Door ® Programs Teachers Librarians Literacy groups Volunteer groups Parents Teachers Librarians Children Parents Book givers Teachers Librarians Target High value, high relevance books pertinent to recipients. Children Aid recipients Volunteers Through the Magic Door ® will create new book lists by request on topics and themes Custom Book Lists Parents, teachers and librarians are able to quickly find books that support curriculum objectives, life issues, or reading interests Parents Teachers Librarians Children Many dozens of lists of contemporary and classic books organized by topic or theme. Book Lists 2 minute summary. Time saved. Increased probability of enjoyment. Increased probability of appropriateness. Enhancement of teaching programs. Parents Book givers Teachers Librarians Children Detailed but brief summary including supplemental activities, discussion questions, red flags, summary of plot, etc. Detailed Reviews Notes Benefit Beneficiary Description TTMD Program

Through the Magic Door ® Programs Parents Children Parents Family members PTA Parents Family members (grandparents and aunts and uncles) Target Speed Certainty of appropriateness and desirability. Gift givers Create a list of books a child wishes to receive so that family and friends always have easy access to ideas. Wish Lists Ownership of decision making for the child. Teacher gifts. Children Teachers Ability to give books to a child without knowing what specific books they want. Child receives a certificate for the amount they can spend on books. Gift Certificates Reviews help giver to know and discuss the books with the recipient. Staying in touch. Material for reading. Encourages the pleasure of owning and anticipating books. Giver Child Give a child the gift of X number of books Y times a month or year for Z period of time. Book Subscriptions Notes Benefit Beneficiary Description TTMD Program

Through the Magic Door ® Programs Time saved. Increased probability of enjoyment. Children Parents Teachers Reading volunteers Individual consultation with Through the Magic Door ® staff member and parent, teacher or librarian to identify particular books meeting the reading needs of particular children. Personal Consultations Teachers Librarians Parents Children Book Clubs Readers Parents Teachers Librarians Reading tutors Target Shared experiences and knowledge. All participants, the social community of readers. Forums on the Through the Magic Door ® site where individuals, book clubs, classes, and other groups can discuss books or particular titles. Discussion Forums Feeds from the same database as Through the Magic Door ® ’s Advanced Search. Alignment of recommendation with child’s reading ability, interests and life circumstances. Children Simplified idea generator for most common scenarios. Available both on iPhone and iTouch as well as on the web (ReaderGenie.com) Reader Genie Notes Benefit Beneficiary Description TTMD Program

Through the Magic Door ® Programs Exposure to hidden gems likely to grab student’s attention and interest. Teachers Children Teachers Lead one hour reading sessions over a defined period of time with children. Reading Sessions Single source. Speed of access. Teachers Librarians Literacy volunteers Teachers Librarians Literacy volunteers Centralized repository of research, articles and other materials that people interested in reading can access and use. Resources Access to books of proven long-term appeal. Children All Display of recently re-released classics or forgotten gems from the past. Lazarus’s Library Teachers Funding organizations Target Enhanced and aligned classroom library resources. Teachers Children Personal consultation with teachers on refreshing and aligning classroom library with educational goals. Classroom Library Enhancement Notes Benefit Beneficiary Description TTMD Program

Through the Magic Door ® Programs Kon-Tiki Catch-22 Gerald Durrell Patrick O’Brian Raymond Chandler etc. Makes available great books that are within the compass of older children’s interests but are not designated as children’s books and thereby helps sustain the habit of reading. Children Teens Older children and young adult readers. Virtually all books that are in print are available through Through the Magic Door ® , not just books that are traditionally categorized as Juvenile or Picture Books. Full Range of Books Teasers on books and ideas. Exposure to unfamiliar books and authors. Readers Older readers and TTMD community members Thing Finder – A reader’s commonplace. Pigeon Post – Topical essays. Featured Author Blogs Schools PTAs Librarians Target Financial proceeds. Support of reading objectives. Schools PTAs Conduct books fairs with School/PTA receiving 10% of the revenue from books purchases. Book Fairs Notes Benefit Beneficiary Description TTMD Program

Contact Information
Should you have any questions about this presentation, please contact us.
Charles Bayless
Through the Magic Door ®
1579 Monroe Drive
Suite F150
Atlanta, Georgia 30324
E-mail: [email_address]
Office: (404) 898-9096

TTMD Programs

by Charles Bayless on Jun 26, 2009

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