Reading Problem Statement ss

Situation
Symptom
General
Cause
Root
Causes
Solution
Enablers
10% of the population does 80% of the reading
The culture and habit of reading is too narrowly concentrated (serious readers are a minority in every income quintile)

Poor familial communication
Low valuation of reading
Unfamiliarity with books
School issues
Access to books

Assist families to Grow A Reading Culture (GARC) from the earliest age(s).

Individual Coaching
Database
Parent oriented reviews
Booklists
TBD

Seeking to elicit voluntary changes in the behavior of parents with young families by 1) establishing a clear linkage between reading capability and desirable life outcomes, 2) coaching on five clear actions for growing a reading culture, and 3) providing the services (personal coaching, individual consultations on book selection, etc.) necessary to support that reading culture and achieve a measurable improvement in reading.
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Charles Bayless
Through the Magic Door®
1579 Monroe Drive
Suite F150
Atlanta, Georgia 30324
E-mail: charles.bayless@ttmd.com
Office: (404) 898-9096
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