Reading Intensity By Income Quintile ss

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A single slide from Through the Magic Door indicating that intense reading for pleasure is more correlated with higher incomes but that habitual and committed readers are a minority at every income level. This is based on anecdotal data and micro-studies rather than direct or robust data.

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Reading Intensity By Income Quintile ss

  1. 1. Habitual Readers (the 10% of total population) as a Percentage in Each of the Income Quintiles (estimate)<br />100%<br />4.5% of ΣPopulation<br />22.5% of Quintile<br />80%<br />3% of ΣPopulation<br />15% of Quintile<br />60%<br />1.5% of ΣPopulation<br />7.5% of Quintile<br />40%<br />2.5% of Quintile<br />0.5% of ΣPopulation<br />20%<br />0.5% of Σ<br />Population<br />2.5% of Quintile<br />© Through the Magic Door<br />1<br />
  2. 2. Should you have any questions about this presentation, please contact us.<br />Charles Bayless<br />Through the Magic Door®<br />1579 Monroe Drive<br />Suite F150<br />Atlanta, Georgia 30324<br />E-mail: charles.bayless@ttmd.com<br />Office: (404) 898-9096<br />© Through the Magic Door<br />2<br />Contact Information<br />

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