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Social media b&a

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relationship building in social media

relationship building in social media

Published in: Technology, Business
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Transcript

  • 1. Relationship Building on Social Media Networks
  • 2. Overview
    Building Relationships on:
    Twitter
    Facebook
    LinkedIn
    Connecting it all together
  • 3. Characteristics of Social Media
    Conversation
    Collaboration
    Transparency
    Accessibility
    Immediacy
    Community
  • 4. Relationship Building
    Different Networks
    =
    Different Personalities
  • 5. LinkedIn
    - Business professionals & Business related content
    - People take their connections seriously
    - professionalism is a must
  • 6. Facebook
    Trust based; more personal & friendly
    People friend people they know
  • 7. Twitter
    - Open to new and interesting people
    - Explore, Stalk, Be Stalked
    - Follow people that are interesting to
    you & your business
  • 8. Your Personality
  • 9.
  • 10. Facebook
    Newbie
    Weird-o’s
    Brand
    Social Butterfly
    Informant
    Cool Kid
  • 11. LinkedIn
    Passives
    Actives
    Pro Actives
  • 12. So you have your accounts
    Now What?
  • 13. Who To Follow?
    Twitter:
    • There are some people that everyone should follow:
    The leaders!
    Mashable Magazine http://mashable.com/social-media/
    Social Times http://www.socialtimes.com/
    Founders of Twitter http://chirp.twitter.com/speakers.html
    Smashing magazine:http://www.smashingmagazine.com/
  • 14. Who To Follow?
    Twitter:
    • Follow people who are interesting to you and your industry
    - Start with a few people you know & respect in you industry
    - Follow your competitors
    - Follow the icons
    - Stalk; twitter is about discovery
    http://wefollow.com
    www.twello.com
  • 15. How To Get Followers
    Twitter:
    80-20 rule
    20% of your users will bring in 80% of your traffic.
  • 16. How To Get Followers
    Twitter:
    - Learn the lingo:
    http://bit.ly/bclIoU
    http://twitter.pbworks.com/
    - Be Human
    - Educate, Entertain or Inform
    - Engage
  • 17. How To Get Followers
    Twitter:
    - Keep your relationships alive
    - Brand your page
    - Jump into the conversation
    - Do the trends
  • 18. Who Do I Friend
    Facebook:
    • Your business friends
    • 19. Local business competition
    • 20. Gurus of your industry
    • 21. Friends of local business
    • 22. Friends of competition
  • How Do I Get Friends
    Facebook:
    • Create a fan page
    • 23. Brand your page
    • 24. Engage with people
    • 25. Post fun stuff that is relevant to your followers
    • 26. Target the right demographic
    • 27. Create polls and let friends decide
  • Who Do I Connect With
    LinkedIn:
    • Follow up with People you have met through business
    • 28. People who work for the big guys
    • 29. Connect with power networkers
    • 30. Import your email contacts
    • 31. Join groups
    • 32. People you would like to do business with
  • How Do I Get Connected
    LinkedIn:
    - Write recommendations
    - Set your profile to public
    - Contribute to group conversations
    • Provide resources and information that users will
    respond to
  • 33. How Do I Get Connected
    LinkedIn:
    - Ask others to write recommendations for you
    - Ask someone to introduce you to someone else
    - Introduce others and encourage them to connect on LI
    - Make sure your profile looks professional and is complete
    - Everyone is a good connection
  • 34. Tips
    - Put Links on all platforms
    - Show up to work
    - Send email inviting people to connect
    • Make it easy to share
    www.sharethis.com
    www.tweetthis.com
  • 35. Tips
    -Create contests and coupons
    - Create ads on FB to build brand recognition
  • 36. Bring It All Together
    • Use a management system
    www.hootsuite.com
    - Use a desktop plug-in:
    http://hootsuite.com/apps
    - Allocate up 2 hours a day on you SM
  • 37.
  • 38. Thank You!
    krystal@threefoldstudio.com
    305.527.2191

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