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Use technology to build relationships, communicate value and find your next career

by ThreeDogMarketingNancy on Jan 10, 2012

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Laid Off Camp, January 7, 2012 Presentation by Nancy Sanders

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Laid Off Camp, January 7, 2012 Presentation by Nancy Sanders

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Nancy Sanders owns Three Dog Marketing, a marketing, communications and sales firm. Prior to that, Nancy worked in the human resources field for almost 10 years, recruiting and hiring more than 1,000 people. Three Dog Marketing works with clients to build relationships, demonstrate value, and generate revenue. These same strategies work for job seekers.Today we are going to look at three tricks or ways to incorporate tech tools in your career search. Today’s job seeker needs to embrace (don’t be scared!) technology. By learning to use simple online (free!) tools, you can position yourself as a valuable prospective employee, while researching which firms and opportunities are the best fit for you.
Accountant, Marketing Consultant, Sales Manager are job titles but Merlin – is your UVPBe Clear about what you want to achieve long termAsk…Ask…Ask…People often have a hard time perceiving their own uniqueness!How did you get started in your field?What are you passionate about?Who are you excited to help?Why are you still in your industry?What do you offer or deliver that no one else does.Example: Why I started Three Dog Marketing – wanted to help businesses - 1.) Value relationships2.) Creative 3.) Marketing and sales can be easy!4.) Empower business owners
These are the three dogs of Three Dog Marketing – Black Lab Merlin, Chocolate Lab Murphy (who is frequently immortalized on Facebook) and Jack Russell Terrorist Starbuck.Each of them have a very distinctive pedigree, traits not present in each other.How do you stand out in your marketplace? You need to develop your UVP – Unique Value Pedigree – what is it you do that your customers cannot get anywhere else?When developing your niche, ask yourself –1. Do these customers have a problem that my product or service solves?2. Am I able to differentiate my products and services in order to provide value to this group?3. Will this group be willing to pay full price for my products and/or services?If you answer "no" to any of these questions, move on. In the long run, it won't be a profitable niche.How do you discover your UVP?
What do you do when you meet someone – don’t just give them your resume – send them an email – connect on social mediaWhat platforms to use? Depends upon your objectiveSuggestion LinkedIn – professional connections, join groups in your field, follow discussions, post when you have something to share that adds value to discussionFacebook – strengthen personal connections, real friends, familyTwitter – research, follow companies you’d like to work with, for and competitorsBlogs – research, CEO blogsEmail signature – quote or value statement
More advanced tips:Create a Google Alert for your name, companies you want to work for, people you want to be connected withReview your profiles– UVP clear?Create clear personal UVP and Unique Value Pedigree profilesCreate Facebook profile – use to build relationshipsCreate a LinkedIn targeted marketing campaign Create a Twitter campaign
What are you going to do tomorrow to implement these tricks?Write it downThese slides and my notes will be on the Three Dog Marketing blog Monday morning –

Use technology to build relationships, communicate value and find your next career — Presentation Transcript

Use Technology to Build Relationships, Demonstrate Value andDiscover Your Next Career Nancy Sanders Founder of Three Dog Marketing
OverviewHow to Use Simple Technologyo Develop Your UVPo Build Relationshipso Demonstrate Your Valueo Discover Your Next Career 2012© Three Dog Marketing
Define Your Unique Value Pedigree Merlin is a specific dog with A Labrador is a generic traits, skills and a significant description of a type of dog. value to his owner. Labrador = Accountant Marketing Consultant Merlin = Sales Manager Your Unique Value Pedigree 2012© Three Dog Marketing
Build RelationshipsOnline and in-person• Networking and follow up• Social media platforms – LinkedIn – Facebook – Twitter – Blogs• Email signature ……what is your unique value? 2012© Three Dog Marketing
Demonstrate ValueOnline and in-person• Networking and follow up• Social media platforms – LinkedIn – Facebook – Twitter – Blogs• Email signature ……what is your unique value? 2012© Three Dog Marketing
Your Career Strategy 84% of employees will look for a job in 2012 • Continuously communicate your UVP • Network • Volunteer • Build skills • Ask for support and helpNetworking Building Skills 2012© Three Dog Marketing
Next Steps• Develop your UVP• LinkedIn (www.linkedin.com)• Facebook (www.facebook.com)• Twitter (www.twitter.com)• Blogs (www.blogspot.com)• Three Dog Marketing (www.ThreeDogMarketing.com) 2012© Three Dog Marketing
ResourcesConnect with Three Dog Marketing Online – Website: ThreeDogMarketing.com – Email: info@ThreeDogMarketing.com – Call: 602.476.4509 – Connect: Facebook – Three Dog Marketing Nancy Sanders LinkedIn – Nancy Sanders Twitter - @3dogmarketing 2012© Three Dog Marketing

Use technology to build relationships, communicate value and find your next career

by ThreeDogMarketingNancy on Jan 10, 2012

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Use technology to build relationships, communicate value and find your next career — Presentation Transcript