Social Network Marketing Strategy
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Social Network Marketing Strategy

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This presentation describes the basic structure and fundmental pieces of a social media platform. Also, we cover creating a social network marketing strategy for small businesses. This presentation ...

This presentation describes the basic structure and fundmental pieces of a social media platform. Also, we cover creating a social network marketing strategy for small businesses. This presentation was video tapped with pieces available on YouTube.

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  • Emergence of Social Media vs Internet Assumptions is the You get the value, FOCUS on basic tools
  • The Difference Between Social Media and a Website The big three or traditional social media sites are built on the same format were it get: Terminology
  • TYPO – It’s instead of Isn’t
  • Typos on this slice – remove “s” from end of your name or add “apostrophe” on both Lori and Nancy – I would REMOVE from yours/Add “s” to end of “Other People’s Profile” as in Other People’s Profiles - that’s the easiest way to change it but it should be “Other Profiles”Privacy Settings – add S to setting
  • This is general strategy we recommend for most business to establish a basic “Presence”

Social Network Marketing Strategy Social Network Marketing Strategy Presentation Transcript

  • Social Media: Real People, Real Strategies, Real Results
    © 2011 Three Dog Marketing
    www.Three DogMarketing.com
  • What is Social Network Marketingtm?
    Recently The New York Times reported:
    Facebook is growing at a dizzying rate around the globe, surging to nearly 500 million users, from 200 million users just 15 months ago...With nearly two-thirds of all Internet users in the United States signed up on Facebook, the company has focused on international expansion.
    Understanding and strategy are key to social media
    success and effectiveness.
    © 2011 Three Dog Marketing
    www.Three DogMarketing.com
  • Goal of Workshop:
    Provide basic mechanics of social media, information and real action steps to strategically use social media to build your business.
    Plus, key strategies for successful Social Network Marketing™ Campaigns.
    © 2011 Three Dog Marketing
  • What is Social Network Marketing™?
    © 2011 Three Dog Marketing
    Strategically building relationships with individuals through interactive social media platforms.
    What Social Network Marketing™ is NOT -
    • Another website
    • Series of posts
    • One-way conversation
    • Short-term money maker
    • Magic bullet
    • Huge responsibility
    • Something your kids do
    24% of all small businesses in the US are now on social media, double the amount from last year
  • Social Media Platform
    Your Profile
    General Info
    Wall
    Events
    Applications
  • Social Media Platform
    Kristin Slice
    Profile
    Profile
    Wall
    Applications
    Lori Peters
    Profile
    General Info
    Nancy Sanders
    Profile
  • Social Media Platform
    Profile
    Connection
    Kristin Slice
    Profile
    Wall
    Applications
    General Info
  • Social Media Platform
    Connection
    Profile
    Kristin Slice
    Profile
    Direct Message / Message
    Private
    Wall
    Applications
    Direct Message —Using @ or Wall Post
    Public
    General Info
  • Social Media Platform
    Status Update / Tweet
    Kristin Slice
    Profile
    Profile
    Direct Message —Using @ or Wall Post
    Public
    Wall
    Applications
    Direct Message / Message
    Private
    General Info
  • Social Media Platform
    © 2010 Three Dog Marketing
    Connection
    Profile
    Kristin Slice
    Profile
    Nancy Sanders
    Profile
    Wall
    Applications
    Three Dog Marketing
    Page
    So excited to present!
    It’s this presentation great!
    General Info
    Check out #phxbootcamp
    Newsfeed / Home Page
    Status updates of your
    contacts / connections / followers
  • Social Media Platform
    © 2010 Three Dog Marketing
    Connection
    Profile
    Kristin Slice
    Profile
    Nancy Sanders
    Profile
    Wall
    Applications
    Three Dog Marketing
    Page
    So excited to present!
    It’s this presentation great!
    General Info
    Check out #phxbootcamp
    Newsfeed / Home Page
    Status updates of your
    contacts / connections / followers
  • © 2010 Three Dog Marketing
    Basic Social Network Marketing Strategy
  • Social Media Platforms
    So many…Always evolving…Start simple don’t be overwhelmed
  • Building a Strategy
    How does social media support my marketing and sales?
    What resources do you have to create and maintain social network marketing?
    What are your goals for Social Network Marketing™?
    SEO - Follow Up - Referrals - Branding - Sell Product
    Who is your target audience?
    Is your website up to date and EFFECTIVE?
  • Basic Social Network Marketing Strategy
  • Basic Social Network Marketing™ Strategy
    Step One – Creation
    Create a social media policy
    Create a separate Google Account – Email
    Create a Google Alert - your name and the name of your business
    Review website – brand, what your website is communicating, a clear call to action, conversion rates
    Create a clear UVP and a UVP Profile – Unique Value Pedigree
    Install Google Analytics on website
    Create a Facebook profile / Create a Facebook page for your business
    Create a LinkedIn profile
    Create a Twitter profile
    Create a Aggregator profile linking all of accounts ( Hootsuite, Postling)
  • Basic Social Network Marketing™ Strategy
    Step Two - Building:
    Create a Communications Guide
    Take top 20 (If not the not the entire contact list) and search in each platform
    Join Groups and Pages
    Plugging into your real life community
  • Basic Social Network Marketing Strategy
    Step Three - Maintaining
    Post regularly
    Login to each account
    Comment on others’ posts and share expertise
    Respond to all comments within 24 hours
     
  • Additional Tools and Strategies
    Blog, Blog, Blog Social Oomph
    Articles Video
    Seesmic, Hubspot, Klout Yelp, ToFixIt
    Google Place Optimizing Accounts
    Groupon, Living Social Strategic Partnerships
    Niche Sites - (BizNik, Merchant Circle, Plaxo)
     
  • Ready Aim Socialize!
    Key Strategy - Remember strategic partners/competitors
    Key Strategy - Blog, Blog, Blog
    Key Strategy – When meeting new contacts at events, connect with them on social media
    Key Strategy - content or post with a call to action
    Key Strategy – create/schedule posts in advance. Leverage your content!
  • Ready Aim Socialize!
    Don’t be scared! Social Network MarketingTM is a huge opportunity for businesses.
    It does take time, stick with it because SM is not going away.
    Use a strategy, ask questions and get support.
    Have fun! Show your personality! SHOW YOUR PASSION!
  • To Be Successful
    It will take time…
    It has to be an interactive group activity …
    It does take strategy…
  • Where Do You Go From Here?
    Connect with Three Dog Marketing Online
    Email: socialmedia@threedogmarketing.com
    Call: 602.476.4509
    Strategic - Authentic - Results