Social network marketing power point (aiid)

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  • NancyWorkshop #2: Digital Marketing Strategies for your Business; Social Medial Options - Presented by Three Dog Marketing8:30 a.m. to 9:45 a.m.Marketing has a different look and feel now that it did just a few years ago. Before you are able to determine what digital marketing strategy you will utilize to reach your customers you need to have an understanding of your brand and how it will be perceived. Your company and your brand need to resonate with all audiences; both niche and general. This workshop will assist in providing you a road map for successful digital marketing campaigns
  • NancyIn April 2012 – FB reported more than 900 usersUnderstanding and strategy are keys to success and effectiveness.
  • NancyProvide basic mechanics of social media, information and real action steps to strategically use digital marketing strategies to build your businessEmergence of Social Media vs Internet Assumptions is the You get the valueWe are going to FOCUS on basic tools and give you suggestions for ACTion steps you can take on Monday.
  • KristinStrategically building relationships with individuals through interactive social media platforms.What Social Network Marketing™ is NOT - Another websiteSeries of postsOne-way conversationShort-term money makerMagic bulletHuge responsibilityJust something your kids do 80% of all small business owners/execs use social mediaThe Difference Between Social Media and a Website
  • Kristin
  • KristinThe big three or traditional social media sites are built on the same format were it get: Terminology
  • Kristin
  • Kristin
  • KristinHow does social media support sales and marketing ? What resources do you have to create and maintain Social Network Marketing™? What are your goals for Social Network Marketing™?SEO - Follow Up - Referrals - Branding - RevenueWho is your target market?Is your website up to date and EFFECTIVE?
  • KristinMany…Evolving…Start simple…Don’t be overwhelmed
  • Kristin
  • Kristin
  • Kristin
  • NancyThis is general strategy we recommend for most business to establish a basic “Presence”Step One – CreateCreate a social media policy Create a Google Alert Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile – including photo, Optimize headline to reflect UVP, Complete profile and add call to action Create an aggregator profile linking all accounts (HootSuite) Establish goals and record launch statistics (Klout)
  • NancyStep Two – Build Create a Communications Calendar Connect to top 20 contacts (or entire contact list) Plug into your real life community Build in your marketing (email signatures, office signs, announcements)
  • NancyStep Three – Maintain and Adjust Post regularly: education, value and relationship Login to each account (20 mins/day) Comment on others’ posts and share expertise Respond to all comments Lead by example 
  • Nancy
  • Nancy
  • Nancy
  • NancyDon’t be scared! Social Network MarketingTM is a huge opportunity for your businesses.It does take time, stick with it because social media is not going away.Use a strategy, ask questions and get support.Have fun! Show your personality! SHOW YOUR PASSION!

Social network marketing power point (aiid) Social network marketing power point (aiid) Presentation Transcript

  • SOCIAL NETWORK MARKETING FOR SMALL BUSINESS Presented by: Kristin Slice, M.A. Certified Social Media Strategist
  •  More than half of Facebook users (1 Billion) log in every day – more than 400 million people. More than 80 percent of all Americans use a social network. 23percent of time online is spent on social networks. © 2012 Three Dog Marketing
  • TODAY’S GOALS Provide basic mechanics of social media and real action steps to strategically use digital marketing strategies to build your business. Plus, key strategies for successfulSocial Network Marketing™ campaigns. © 2012 Three Dog Marketing
  • What is Social Network Marketing™? Strategically building relationships with individuals through interactive social media platforms. What Social Network Marketing™ is NOT -  Another website  Series of posts  One-way conversation © 2012 Three Dog Marketing
  • SOCIAL MEDIA PLATFORM General Info Your Profile General Info Wall Wall Events Events Applications Applications
  • SOCIAL MEDIA PLATFORM Kristin Slice Profile Connection Wall Profile Wall Applications Applications General Info General Info
  • SOCIAL MEDIA PLATFORM Status Update / Tweet Kristin Slice Profile Profile Direct Message —Using @ Wall or Wall Post Public Applications Direct Message / Message Private General Info
  • Create your strategyWho is your target market?How does social media support marketingand sales ?What resources do you have?Is your website up to date/EFFECTIVE?
  • SOCIAL MEDIA PLATFORMS
  • THE POWER OF ENDURANCESmall businesses with three or more years of experience in social media marketing are seeing the greatest results.There’s clear evidence that those who commit at least 6 hours per week will see significant rewards. - Merchant Circle, 2012 © 2012 Three Dog Marketing
  • © 2011 Three Dog Marketing
  • BASIC SNM™ STRATEGYStep One – Create• Create policy• Create a Google Alert• Install Google Analytics• Create and optimize profiles and pages• Create aggregator• Establish goals © 2012 Three Dog Marketing
  • BASIC SNM™ STRATEGYStep Two – Build• Create Communications Calendar• Connect to top 20 contacts•Plug into your real life community• Build into your marketing © 2012 Three Dog Marketing
  • BASIC SNM™ STRATEGYStep Three – Maintain and Adjust• Post regularly - education, value, relationship• Login to each account• Comment on posts and share expertise• Respond to all comments•• Lead by example
  • READY, AIM, SOCIALIZE!o Key Strategy – Claim your space (blog, video, Google places, yelp)o Key Strategy – Who do you know?o Key Strategy – create/schedule postso Leverage your content! © 2012 Three Dog Marketing
  • ADVANCED STRATEGIES AND TOOLSo Sales campaignso Video marketingo Engagemento Tools:  Mashable  Merchant Circle  WordPress  Mail Chimp © 2012 Three Dog Marketing
  • ADVANCED STRATEGIES AND TOOLSo http://kravet.typepad.com/inspiredtalk/social- networking/ © 2012 Three Dog Marketing
  • READY…AIM…SOCIALIZE! TMo Social Network Marketing is a huge opportunity for your businesses.o Take your time - social media isn’t going away.o Use strategy, ask questions and get support.o Have fun! Show your personality! © 2012 Three Dog Marketing
  • Training Social Networking Marketingtm Tools Blogs and more!Email: kristin@ThreeDogMarketing.com Call: 602.476.4509 Twitter.com/3dogmarketing Facebook.com/ThreeDogMarketing