Social Media Demystified Part 2
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Social Media Demystified Part 2



This presentation was put together for NAWBO Phoenix. We discussed the additional elemnets on

This presentation was put together for NAWBO Phoenix. We discussed the additional elemnets on



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  • Introduction – Brieflywhat we are talking about today? Recap, blogging, email marketing, advanced tools, next steps… Lisa
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  • Kristin – Good email and bad email example.
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  • Kristin – Relate to social media

Social Media Demystified Part 2 Social Media Demystified Part 2 Presentation Transcript

  • Social Media Demystified 2Slides available on:
  • Recap… Strategically building relationships with individuals through interactive social media platforms Identify your niche & target market Visit other sites in your industry Should be integrated as part of marketing & online business strategy Composed of past successes Expected by customers What have you done? Facebook Changes 2
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  • 5 Reasons to Start Your Business Blog Today Show expertise & experience (70% use blogs for this) Gain points with the search engines Get ahead of your competitors Blog posts keep on giving – e-books, whitepapers Shareable & Social 55
  • Streamline Your Blog Creation Process Identify your niche & target market Visit other sites in your industry Select your keywords Test your keywords Outline your blog post Draft your blog in 250-500 words Include 2-6 keywords several times Do not overuse keywords! Call to actionEvaluate results 6
  • Timesaving Tips for Bloggers Set-up a blog calendar Look at industry questions on forums Are there new industry developments? Invite guest bloggers Do you have employees who can blog? Mix it up…videos Outsource
  • Blogging Template Key point Key point Key point Publish Title Category Keywords Key points description 1 description 2 description 3 date organize, focus A good plan Detailed planningIs your online online Planning allows on execution, organizes activities insures marketing marketing, team to focus on Marketing accountability, and assigns people accountability, calendar SEO, execution & review, working with specific roles & who does what & effective? keywords deadlines. document responsibilities. when. 8
  • Email Marketing“20% of businesses send their emailsout late, to their entire list, and without a clear purpose.” (MarketingSherpa 2012 Email Marketing Benchmark Report) 9
  • Email Marketing Campaign Essentials Lists Content Essential links Mobile friendly display (38% of mobile users use smartphone) Integrate into overall marketing strategy Goal orientatedTest & measure results
  • Grow Your List With E-Products Product video Whitepaper or e-book How-To Guide Industry trends, articles & comments Q & A Sheet Product sample Measure results
  • Advanced Strategies• Sales campaigns• Video marketing• Engagement 12
  • Your Tool Box 13
  • 2013 Planning Create a Strategy Set Goals Find Resources Small wins! 14