Non-Profit Summit: Harnessing the Power of Social Media

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The International Association of Business Communicators presented the Phoenix Non-Profit Summit Thursday, April 5. I was honored to present on social media and strategies that non-profits can use to …

The International Association of Business Communicators presented the Phoenix Non-Profit Summit Thursday, April 5. I was honored to present on social media and strategies that non-profits can use to support their mission.

Whether for-profit, non-profit (or somewhere inbetween) the same rules apply. Build relationships and communicate value. Slides include statistics from the 2012 Nonprofit Social Network Benchmark Report.

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  • As of July, FB reported more than 750 million users!
  • Emergence of Social Media vs Internet Assumptions is the You get the value, FOCUS on basic tools
  • Typos on this slice – remove “s” from end of your name or add “apostrophe” on both Lori and Nancy – I would REMOVE from yours/Add “s” to end of “Other People’s Profile” as in Other People’s Profiles - that’s the easiest way to change it but it should be “Other Profiles”Privacy Settings – add S to setting
  • This is general strategy we recommend for most business to establish a basic “Presence”
  • This is general strategy we recommend for most business to establish a basic “Presence”

Transcript

  • 1. © 2011 Three Dog Marketing HARNESSING THE POWER OF SOCIAL MEDIAKristin Slice, MAPartner, Three Dog MarketingCertified Social Media Strategist
  • 2. © 2011 Three Dog Marketing
  • 3. TODAY’S GOAL: Provide basic mechanics of social media, information and real action steps to © 2011 Three Dog Marketing strategically use social media to build your online communities. Plus, key strategies for successful Social Network Marketing™ Campaigns.
  • 4. SOCIAL MEDIA PLATFORM Your Profile General Info Wall Events Applications
  • 5. SOCIAL MEDIA PLATFORM Kristin Slice Profile Profile WallApplications Lori Peters ProfileGeneral Info Nancy Sanders Profile
  • 6. SOCIAL MEDIA PLATFORM Profile Connection Kristin Slice Wall Profile Applications General Info
  • 7. SOCIAL MEDIA PLATFORM Connection Profile Kristin Slice Direct Message / Message Wall Private Profile Applications Direct Message —Using @ or Wall Post Public General Info
  • 8. SOCIAL MEDIA PLATFORM Status Update / Tweet Kristin Slice Profile Profile Direct Message —Using @ Wall or Wall Post Public Applications Direct Message / Message Private General Info
  • 9. BASIC SOCIAL NETWORK MARKETING™ STRATEGY © 2010 Three Dog Marketing
  • 10. SOCIAL MEDIA OFFERS A HANDY, LOW-COSTWAY TO BUILD A NETWORK OF SUPPORTERS © 2012 Three Dog MarketingWHO SHARE IDEAS AND INFORMATION. BUTDONATIONS COME ONLY WHEN THE BONDSARE STRONG AND THE NETWORK IS BIG.- ALLISON FINE, CO-AUTHOR OF A BOOKCALLED THE NETWORKED NONPROFIT
  • 11. NON-PROFIT COMMUNITY ONLINE
  • 12. SOCIAL NETWORK MARKETING™
  • 13. EXAMPLE: GABRIEL’S ANGELS
  • 14. EXAMPLE: GABRIEL’S ANGELS“Gabriel’s Angels utilizes social media as ameans to increase awareness of ourorganization. Our current contact count fromFacebook, Twitter and LinkedIn efforts is over22,000 individuals. In addition, we have raised$40,000 over two years by asking our supportersto vote in online contests. Social media is anintegral part of our overall marketing andcommunications plan at Gabriel’s Angels.” - Pam Gaber, CEO
  • 15. SOCIAL NETWORK MARKETING™ 2012 Nonprofit Social Networking Surveys Top 3 Factors for Success on Social Networks: #1 (41%) Developed a Strategy. #2 (37%) Prioritization by Executive Management. #3 (28%) Dedicated Social Media Staff.
  • 16. SOCIAL NETWORK MARKETING™Step One – StrategyGoalsMessagesWho? – Including PoliciesIntegrate with Marketing
  • 17. SOCIAL NETWORK MARKETING™Step Two – BuildSet up a quality Facebook PageTwitter AccountLinkedInBonus points for Google Page, Google+ Account,Pintrest
  • 18. BASIC SOCIAL NETWORK MARKETING™ STRATEGYStep Three – Connect and Communicate- Connect and Listen- Communicate Regularly- What does your target find valuable?
  • 19. READY, AIM, SOCIALIZE! Key Strategy – Remember strategic partners/competitors Key Strategy – Claim your space (blog, video, Google places, yelp) Key Strategy – When meeting new contacts at events, connect with them on social media Key Strategy – content or post with call to action Key Strategy – create/schedule posts in advance. Leverage your content!
  • 20. READY AIM SOCIALIZE! TM Don’t be scared! Social Network Marketing is a huge opportunity for non-profits. It does take time, stick with it because SM is not going away. Use a strategy, ask questions and get support. Have fun! Show your personality! SHOW YOUR PASSION!
  • 21. TRENDS Kony 2010 Invisible Children - over 87 Million Views © 2010 Three Dog Marketing Slacker ―ivism‖ Increasing Transparency – Komen New Applications - Causes (Facebook), Crowdrise and Network for Good, Cause.IT Increasingly visual and multi-media
  • 22. Where Do You Go From Here?Connect with Three Dog Marketing OnlineEmail: socialmedia@threedogmarketing.comCall: 602.476.4509www.facebook.com/threedogmarketingwww.linkedin.com/kristinslice@3dogmarketing Strategic - Authentic - Results