Social Media Myths Social media is free One-way selling conversation More is more! You should post on ALL social media sites Auto post everything Social media doesn’t work Shout to be heard Short-term money maker Magic bullet Huge responsibility Something your kids do
SOCIAL MEDIA PLATFORMS
Social Media MarketingStrategically build relationships withindividuals through interactive social mediaplatforms.Must align withoverall companyobjectives & goals.
Create your strategy Who is your target market? Where are they talking online? Connect & engage What resources do you have? Is your website up to date/EFFECTIVE? Integrate your online wheel Drive web traffic with a call to action Where are your competitors talking online? How does social media support marketing & sales? What are your specific objectives for Social Network Marketing™?
What is your social media voice? It is your online: Content Attitude Branding Frequency Interaction with others