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Marketing , sales and business development

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  • 1. Marketing, Sales and Building a Business Creating an Effective Marketing StrategyGoal Setting and Accountability: Building a Business
    Presented by:
    Kristin Slice, MA
    August 9th, 2010
    © 2010 Three Dog Marketing
    www.Three DogMarketing.com
  • 2. Goals
    Define the role of your business in your life’s vision.
    Goals for your business: Break down your sales goals to support vision
    Setting sales goals should be based in real life numbers that support your vision.
    Sustainability and boundaries.
    Why is this important? Followers (# vs. relationship)
    © 2010 Three Dog Marketing
    www.Three DogMarketing.com
  • 3. Plan of Action
    Taking actions that support your goals Sales/ Marketing/ Social Media break down your goals into steps and take one step at a time, with the big picture in mind.
    Strategy- understanding your value and your target demographic
    Clarity – be clear about your VALUE and the Value you want to create.
    Ask yourself, does this activity directly support my business and its vision? If not learn to say “NO”.
    When you are clear about your goals and you take action toward those goals that are clear and strategic, you will ensure focus and that you are not wasting our time
    © 2010 Three Dog Marketing
  • 4. Marketing: The Art of building relationships
  • 5. Marketing Tools
    Online Marketing
    Networking
    Events / Workshops
    Cold Calls
    Strategic Partnerships
    Print Ads
    Customer Referrals
    Website
    EXPOs
    Flyers and Signs
    Social Media
  • 6. Things to consider
    Your Goals
    Your Resources
    Hiring a Consultant / Finding Help
    A marketing tool is like a hammer…
  • 7. Accountability
    © 2010 Three Dog Marketing
    • Take the time to learn to what works for you (Personal Awareness)
    • 8. What works for others may not work for you
    Tools Box
    GCN, Mastermind Groups, To Do Lists, PARTNERS, Time Blocking, Marketing and Sales, Social Media, Get Visual!
  • 9. © 2010 Three Dog Marketing
    Final notes….
    Division of time working in the business vs. on the business
    Be persistent
    “Money grows on the tree of persistence”
    - Japanese Proverb
       
  • 10. Strategic - Authentic -Results
    © 2010 Three Dog Marketing
    Where Do You Go From Here?
    Connect with Three Dog Marketing On-line
    Email: kristin@threedogmarketing.com
    Call: 602.476.4509
    10% Discount on all Three Dog Marketing Packages and Services