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Making a Marketing Plan for a Small Business

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Small Business owners need to know what marketing tools will work for their business and how they should invest their time and resources. Creating a solid marketing plan provides a small business ...

Small Business owners need to know what marketing tools will work for their business and how they should invest their time and resources. Creating a solid marketing plan provides a small business owner with that guidance and clarity. In this presentation Kristin Slice discuss creating a marketing plan an example of how to execute a marketing tool: Social Media.

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  • everything that has to do with getting the product from the creator to the purchaser

Making a Marketing Plan for a Small Business Making a Marketing Plan for a Small Business Presentation Transcript

  • © 2010 Three Dog MarketingMARKETING, SALES AND BUILDING ABUSINESSCREATING AN EFFECTIVE MARKETING STRATEGYGOAL SETTING AND ACCOUNTABILITY: BUILDING A BUSINESS Presented by: Kristin Slice, MA August 9th, 2010
  • THE EVOLVING DEFINITION OF MARKETING 4 P’s- Product, Price, Promotion, Place 7 P’s- People, Process, Profit― Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.‖ -American Marketing Association
  • MARKETING: THE ART OF BUILDING RELATIONSHIPS
  • MARKETING PLAN Sales versus Marketing Business Plan versus Marketing Plan © 2010 Three Dog Marketing Purpose of a Marketing Plan  Leverage Time and Resources  Clarity to Your Team  Accountability Marketing Plan Pieces  Target Audience  Goals  Unique Value Pedigree  Competitive Analysis  Marketing Tools and Action Steps
  • PLAN OF ACTIONTaking action that support your goals Sales/ Marketing/ Social Media break down your goals into steps and take one step at a time, with the big picture in mind. © 2010 Three Dog Marketing  Strategy- understanding your value and your target demographic  Clarity – be clear about your VALUE and the Value you want to create.Ask yourself, does this activity directly support my business and its vision? If not learn to say ―NO‖. Execute, Monitor, Adjust and Repeat
  • MARKETING TOOLS Online Marketing Events / Networking Strategic Cold Calls PartnershipsWorkshops Customer Website Print Ads Referrals Social Media Flyers and Signs EXPOs
  • SOCIAL MEDIA PLATFORM Kristin Slice Connection Profile Profile WallApplications Lori Peters ProfileGeneral Info Nancy Sanders Profile
  • SOCIAL MEDIA PLATFORM Status Update / Tweet Kristin Slice Profile Profile Direct Message —Using @ Wall or Wall Post Public Applications Direct Message / Message Private General Info
  • BASIC SOCIAL NETWORK MARKETING™ STRATEGY © 2010 Three Dog Marketing
  • Create your Strategy How does social media support sales and marketing ? What resources do you have to create and maintain Social Network Marketing™? What are your goals for Social Network Marketing™?  SEO - Follow Up - Referrals - Branding - Revenue Who is your target market? Is your website up to date and EFFECTIVE?
  • SOCIAL MEDIA STRATEGY
  • READY, AIM, SOCIALIZE! Key Strategy - Remember strategic partners/competitors Key Strategy – Claim your space (blog, video, Google places, yelp) Key Strategy – When meeting new contacts at events, connect with them on social media Key Strategy - content or post with call to action Key Strategy – create/schedule posts in advance. Leverage your content!
  • SOCIAL MEDIA: EXAMPLE Laura the Wine Expert. What she had: - Created a several Facebook Pages - Created a website - Created an email list Laura Goals: Build a Community of Wine Lovers Leverage Non-Profit and Community Activities Have People Walk in the Front Door 24% of all small businesses in the US now utilize social media strategies, double the amount from last year
  • LAURA STRATEGY (EXAMPLE) Edit Website Set Up a Facebook Page Create a system for leveraging content and management Increase internet presence with Google, Yelp, and BLOG
  • SUMMARY POINTS TM Don’t be scared! Social Network Marketing is a huge opportunity for businesses. It takes time. Stick with it because SM is not going away. Use a strategy, ask questions and get support. Have fun! Show your personality! SHOW YOUR PASSION! Don’t be scared of success.
  • Where Do You Go From Here?Connect with Three Dog Marketing On-line © 2010 Three Dog MarketingEmail: kristin@threedogmarketing.comCall: 602.476.4509Join our Monthly Tele-Seminar Series! Strategic - Authentic -Results