NancyMarketing has a different look and feel now that it did just a few years ago. Before you are able to determine what digital marketing strategy you will utilize to reach your customers you need to have an understanding of your brand and how it will be perceived. Your company and your brand need to resonate with all audiences; both niche and general. This workshop will assist in providing you a road map for successful digital marketing campaigns
KristinIn April 2012 – FB reported more than 900 usersNancy wants more business stats look Marketing Profs. Understanding and strategy are keys to success and effectiveness.
NancyProvide basic mechanics of social media, information and real action steps to strategically use digital marketing strategies to build your businessEmergence of Social Media vs Internet Assumptions is the You get the valueWe are going to FOCUS on basic tools and give you suggestions for ACTion steps you can take on Monday.
NancyStrategically building relationships with individuals through interactive social media platforms.What Social Network Marketing™ is NOT - Another websiteSeries of postsOne-way conversationShort-term money makerMagic bulletHuge responsibilityJust something your kids do 80% of all small business owners/execs use social mediaThe Difference Between Social Media and a Website
NancyHow does social media support sales and marketing ? What resources do you have to create and maintain Social Network Marketing™? What are your goals for Social Network Marketing™?SEO - Follow Up - Referrals - Branding - RevenueWho is your target market?Is your website up to date and EFFECTIVE?
NancyThis is general strategy we recommend for most business to establish a basic “Presence”Step One – CreateCreate a social media policy Create a Google Alert Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile – including photo, Optimize headline to reflect UVP, Complete profile and add call to action Create an aggregator profile linking all accounts (HootSuite) Establish goals and record launch statistics (Klout)
NancyStep Two – Build Connect to top 20 contacts (or entire contact list) Plug into your real life communityBuild in your marketing (email signatures, office signs, announcements)Once you have these where do you go…content
KristinStep Three – Maintain and Adjust Post regularly: education, value and relationship Login to each account (20 mins/day) Comment on others’ posts and share expertise Respond to all comments Lead by example
Kristin Don’t be scared! Social Network MarketingTM is a huge opportunity for your businesses.It does take time, stick with it because social media is not going away.Use a strategy, ask questions and get support.Have fun! Show your personality! SHOW YOUR PASSION!
NancyWhat is next for you – review handout – take some notes –What is the one thing you will commit to starting on MondayWe are here all morning – ask us questions and follow up
Connect with Three Dog MarketingEmail:socialmedia@ThreeDogMarketing.comCall: 602.476.4509Facebook:Facebook.com/ThreeDogMarketingTwitterTwitter.com/3dogmarketingSign up to receive Social Media White Paper! Strategic - Authentic - Results