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Latina Business Enterprise


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  • NancyMarketing has a different look and feel now that it did just a few years ago. Before you are able to determine what digital marketing strategy you will utilize to reach your customers you need to have an understanding of your brand and how it will be perceived. Your company and your brand need to resonate with all audiences; both niche and general. This workshop will assist in providing you a road map for successful digital marketing campaigns
  • KristinIn April 2012 – FB reported more than 900 usersNancy wants more business stats look Marketing Profs. Understanding and strategy are keys to success and effectiveness.
  • NancyProvide basic mechanics of social media, information and real action steps to strategically use digital marketing strategies to build your businessEmergence of Social Media vs Internet Assumptions is the You get the valueWe are going to FOCUS on basic tools and give you suggestions for ACTion steps you can take on Monday.
  • NancyStrategically building relationships with individuals through interactive social media platforms.What Social Network Marketing™ is NOT - Another websiteSeries of postsOne-way conversationShort-term money makerMagic bulletHuge responsibilityJust something your kids do 80% of all small business owners/execs use social mediaThe Difference Between Social Media and a Website
  • NancyHow does social media support sales and marketing ? What resources do you have to create and maintain Social Network Marketing™? What are your goals for Social Network Marketing™?SEO - Follow Up - Referrals - Branding - RevenueWho is your target market?Is your website up to date and EFFECTIVE?
  • Kristin
  • NancyThis is general strategy we recommend for most business to establish a basic “Presence”Step One – CreateCreate a social media policy Create a Google Alert Install Google Analytics on website - Review website: what your website is communicating, calls to action, conversion rates Create and optimize Facebook profile, page, LinkedIn profile, Twitter profile – including photo, Optimize headline to reflect UVP, Complete profile and add call to action Create an aggregator profile linking all accounts (HootSuite) Establish goals and record launch statistics (Klout)
  • NancyStep Two – Build Connect to top 20 contacts (or entire contact list) Plug into your real life communityBuild in your marketing (email signatures, office signs, announcements)Once you have these where do you go…content
  • Kristin
  • KristinStep Three – Maintain and Adjust Post regularly: education, value and relationship Login to each account (20 mins/day) Comment on others’ posts and share expertise Respond to all comments Lead by example 
  • Kristin
  • Kristin
  • Kristin
  • Kristin Don’t be scared! Social Network MarketingTM is a huge opportunity for your businesses.It does take time, stick with it because social media is not going away.Use a strategy, ask questions and get support.Have fun! Show your personality! SHOW YOUR PASSION!
  • NancyWhat is next for you – review handout – take some notes –What is the one thing you will commit to starting on MondayWe are here all morning – ask us questions and follow up
  • Transcript

    • 1. © 2012 Three Dog Marketing YO LO HALBO!THE LANGUAGE OF BUSINESSPresented by:Nancy Sanders, MBA and Kristin Slice, MA
    • 2.  More than half of Facebook users (955 million) use a mobile device and log in every day. More than 80 percent of businesses use social networks. One in every 5 minutes online is spent on social networks.Understanding and strategy are keys tosuccess and effectiveness. © 2012 Three Dog Marketing
    • 3. TODAY’S GOALS Provide real action steps to strategically use digital marketing strategies to build your business. Plus, key strategies for successfulSocial Network Marketing™ campaigns. © 2012 Three Dog Marketing
    • 4. What is Social Network Marketing™? Strategically building relationships with individuals through interactive social media platforms. What Social Network Marketing™ is NOT -  Another website  Series of posts  One-way conversation  Fast money maker  Magic bullet  Huge responsibility © 2012 Three Dog Marketing
    • 5. Ask yourself… Who is your target market? How does social media support marketing and sales ? What resources do you have? What are your Social Network Marketing™ objectives? Is your website EFFECTIVE? © 2012 Three Dog Marketing
    • 6. © 2012 Three Dog Marketing
    • 7. BASIC SNM™ STRATEGYStep One – Create• Create policy• Create a Google Alert• Install Google Analytics• Create and optimize profiles and pages• Create aggregator• Establish goals © 2012 Three Dog Marketing
    • 8. BASIC SNM™ STRATEGYStep Two – Build• Connect to top 20 contacts• Plug into your real life community• Integrate into marketing © 2012 Three Dog Marketing
    • 9. THE POWER OF ENDURANCESmall businesses with three or more years of experience in social media marketing are seeing the greatest results.Those who commit at least 6 hours per week see significant rewards. - Merchant Circle, 2012 © 2012 Three Dog Marketing
    • 10. BASIC SNM™ STRATEGYStep Three – Maintain and Adjust• Create Communications Calendar• Post regularly - education, value, relationship• Login to each account• Comment on posts and share expertise• Respond to all comments © 2012 Three Dog Marketing
    • 11. © 2011 Three Dog Marketing
    • 12. ADVANCED STRATEGIES AND TOOLS Sales campaigns Video marketing Engagement Tools:  Mashable  Merchant Circle  WordPress  Mail Chimp  Slideshare © 2012 Three Dog Marketing
    • 13. READY, AIM, SOCIALIZE! Key Strategy – Claim your space (blog, video, Google places, Yelp) Key Strategy – Who do you know? Key Strategy – create/schedule posts Leverage your content! Get help. © 2012 Three Dog Marketing
    • 14. READY…AIM…SOCIALIZE! TM Social Network Marketing is a huge opportunity for your businesses. Take your time - social media isn’t going away. Use strategy, ask questions and get support. Have fun! Show your personality! SHOW YOUR PASSION! © 2012 Three Dog Marketing
    • 15. Connect with Three Dog MarketingEmail:socialmedia@ThreeDogMarketing.comCall: up to receive Social Media White Paper! Strategic - Authentic - Results