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Hp Life Email Marketing

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  • (Nancy)Relationship Build trust - Basis of social media – people to connect with other peopleValue Online strategy needs to establish expertise Have a finite value for people using tool (YOUR client – not you!) This is NOT the benefits you offerStrategy Big picture goal – how these pieces fit together for your goals – revenue How and who will execute
  • (Nancy)Relationship Build trust - Basis of social media – people to connect with other peopleValue Online strategy needs to establish expertise Have a finite value for people using tool (YOUR client – not you!) This is NOT the benefits you offerStrategy Big picture goal – how these pieces fit together for your goals – revenue How and who will execute
  • (Nancy)Relationship Build trust - Basis of social media – people to connect with other peopleValue Online strategy needs to establish expertise Have a finite value for people using tool (YOUR client – not you!) This is NOT the benefits you offerStrategy Big picture goal – how these pieces fit together for your goals – revenue How and who will execute
  • Transcript

    • 1. HP Life: Email Marketing Presented By:Kristin Slice, MA, Business Analyst
    • 2. AgendaV.E. Story: Board Context – 5 mins.Business Scenario: Specific Problem- 20 mins.Demonstration: Intro. to the software- 5 mins.Hands on Activity: Software Demo- 1 hourDebrief: Business application discussion – 20 mins
    • 3. Email Marketing What do you think are the advantages of email marketing? Leverages Time and Resources Builds Relationships How do you grow a list? Spam Laws Open Rates
    • 4. DemoMeet our funny little friend….MailChimp
    • 5. Hands on ActivityCreate a ListCreate a CampaignFollow the Guide!SBDCMaricopa1Hplife1SBDCMaricopa2hplife2SBDCMaricopa3hplife3
    • 6. Where do we go from here… Complete your email marketing campaignAttend next week’s workshop Sign up for one-on-one counseling