SOCIAL NETWORK MARKETINGTM
©2010ThreeDogMarketing
The New York Times recently reported:
Facebook is growing at a dizzying rate around the globe,
surging to nearly 500 milli...
To provide basic information to make educated
decisions regarding the strategic use of social
media to build your business...
WHAT IS SOCIAL NETWORK MARKETINGTM?
 Strategically building relationships with
individuals through interactive social med...
 Another website
 Series of posts
 One-way conversation
 Short-term money maker
 Magic bullet
 Huge responsibility
...
Individuality and Identity - a way to express distinguishing
character, passions and strengths; the essence with which you...
BENEFITS TO SOCIAL NETWORK MARKETINGTM
 Same benefits as networking
 Allows others to act as salespeople
 Positions you...
SOCIAL MEDIA PLATFORMS
So many…Always evolving…
Start simple and don’t be overwhelmed
 Big 3
 Niche sites
 Search sites...
 Designed for individuals to create profiles but has been quick
to respond to businesses and groups by adding Groups, Pag...
Strategy Tips:
• Great for searching (people, company, title)
• Join conversations
• Optimization is critical
LINKEDIN
 L...
©2010ThreeDogMarketing
TWITTER
 Twitter is a social networking and microblogging service that
enables users to send/read ...
©2010ThreeDogMarketing
BLOGS
 Blog (short for Web Blog) is a type of website that provides
commentary, news or informatio...
©2010ThreeDogMarketing
YOUTUBE, VIMEO & VLOGGING
 Video sharing sites where users can upload, share and view
videos on a ...
NICHE SITES
 Merchant Circle – High SEO
 Yelp – restaurant and service related businesses
(FCC Laws)
 BizNix – best for...
STRATEGIC APPROACH
 Identify your target audience
 Integrate into your follow-up plan
 Create a Social Media Plan
 Int...
SOCIAL NETWORK MARKETINGTM STRATEGY
 Assessment
 Where are you currently getting your best clients?
 Who are your best ...
SOCIAL NETWORK MARKETINGTM STRATEGY
 Determine Tools and Approach
 Think outside the box!
 Articles, Blog, Social Netwo...
SOCIAL NETWORK MARKETINGTM STRATEGY
 Create a Post Log and Content
 Schedule posts ahead of time (Hootesuite, Ping.fm)
...
MYTHS
 It’s a numbers game.
 “I don’t have time…”
 It’s time consuming. (Use strategy!)
 Just like a networking group,...
 Be strategic about building your group’s brand and
image.
 When connected online, you become associated
with a brand. M...
SUMMARY POINTS
 Don’t be scared! Social Network Marketing
TM
is a
huge opportunity for businesses.
 It takes time. Stick...
TO BE SUCCESSFUL
It will take time…
It has to be an interactive group activity…
It takes strategy…
©2010ThreeDogMarketing
Strategic - Authentic - Results
©2010ThreeDogMarketing
Where Do You Go From Here?
Connect with Three Dog Marketing Online
...
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How do you go from "I have a facebook" to a Social Network Marketing Strategy that builds relationships with your clients and your target audience.

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General Snm Training Or

  1. 1. SOCIAL NETWORK MARKETINGTM ©2010ThreeDogMarketing
  2. 2. The New York Times recently reported: Facebook is growing at a dizzying rate around the globe, surging to nearly 500 million users, from 200 million users just 15 months ago…With nearly two-thirds of all Internet users in the United States signed up on Facebook, the company is focused on international expansion. Understanding and strategy are key to social media success and effectiveness. ©2010ThreeDogMarketing WHAT IS SOCIAL NETWORK MARKETINGTM?
  3. 3. To provide basic information to make educated decisions regarding the strategic use of social media to build your business  Key Questions:  What platforms do I need to be on?  How many hours does it take?  Is it a fit for B2B or B2C businesses?  Do I need to hire a consultant?  The value of Social Network MarketingTM Begin with a solid foundation and strategy and then move to specifics…a lot of information to cover! ©2010ThreeDogMarketing GOAL FOR THIS TRAINING
  4. 4. WHAT IS SOCIAL NETWORK MARKETINGTM?  Strategically building relationships with individuals through interactive social media platforms  Leverage information sharing through human resources  Long-term investment  Group process  Designed for all people and is very user-friendly ©2010ThreeDogMarketing
  5. 5.  Another website  Series of posts  One-way conversation  Short-term money maker  Magic bullet  Huge responsibility  Something that only your kids do 24% of all small businesses in the US now utilize social media strategies, double the amount from last year ©2010ThreeDogMarketing WHAT SOCIAL MARKETINGTM IS NOT
  6. 6. Individuality and Identity - a way to express distinguishing character, passions and strengths; the essence with which you draw others in to stay in contact. Trust and transparency – the ease of sharing referrals; allowing people to research your background. People trust less now. As a result, businesses and groups have to be authentic. Cost Efficiency - an inexpensive way to market, build new clients, and respond quickly for greater return on investment (ROI). Relationships - building meaningful networks and expecting value; the process in which increased involvement and more informed decisions lead to increased returns. ©2010ThreeDogMarketing CULTURAL CHANGES  It’s important to understand the unique nature of social media.  Posting in the wrong place will not damage a campaign…  Not understanding the nature of social media will.
  7. 7. BENEFITS TO SOCIAL NETWORK MARKETINGTM  Same benefits as networking  Allows others to act as salespeople  Positions you as an expert  Builds relationships and resources for clients, as well as extreme loyalty  Expands your reach  Can serve as customer service ©2010ThreeDogMarketing
  8. 8. SOCIAL MEDIA PLATFORMS So many…Always evolving… Start simple and don’t be overwhelmed  Big 3  Niche sites  Search sites  Use strategy ©2010ThreeDogMarketing
  9. 9.  Designed for individuals to create profiles but has been quick to respond to businesses and groups by adding Groups, Pages and Causes –> differences can be confusing.  Pages are designed for businesses (open) and groups are closed (open only to “approved” members). Pros: The most targeted marketing available; accessibility; evolves quickly Cons: Easy to err; evolves quickly; privacy settings ©2010ThreeDogMarketing Strategy Tips: • Use Facebook to be found • Private vs. Business • Naming your Page • Getting Fans FACEBOOK
  10. 10. Strategy Tips: • Great for searching (people, company, title) • Join conversations • Optimization is critical LINKEDIN  LinkedIn is a business/professional site that promotes discussions, collaboration and connections. It’s a good place to participate in industry-related groups/ discussions and establishes you as an authority. ©2010ThreeDogMarketing
  11. 11. ©2010ThreeDogMarketing TWITTER  Twitter is a social networking and microblogging service that enables users to send/read messages in real-time in succinct blocks of text (140 characters maximum). Much like Facebook, Twitter helps build brand awareness, a follower base, positive brand reputation, relationships and conversations. Pros: Designed for outsiders to find you; easy to use; huge audience; also easy to search Cons: Specific language: #, @, RT, FF Strategy Tips: • Be original – not just a re-tweeter • Become familiar with the lingo • Connect with other Twitter users with established followings
  12. 12. ©2010ThreeDogMarketing BLOGS  Blog (short for Web Blog) is a type of website that provides commentary, news or information on a particular subject. It is an online journal that is content driven, serves as a strong search engine optimization (SEO) tool for your website and helps establish you as an authority. Pros: Huge reach with a well trained audience; good PR and SEO; the best passive results for business! Cons: TIME CONSUMING; need a lot of original content Strategy Tips: • Create thoughtful posts • Tailor your blog to a specific subject • Post often for SEO
  13. 13. ©2010ThreeDogMarketing YOUTUBE, VIMEO & VLOGGING  Video sharing sites where users can upload, share and view videos on a variety of topics. Media and news corporations now utilize these sites to promote a huge range of products and services. Pros: All the benefits of multimedia; massively creative space for promotions; access to analytics; potential to GO VIRAL Cons: Time consuming to produce original content; copyright issues; difficulty reaching users with low-speed internet connections Strategy Tips: • Think outside the box • Edit your videos before posting them • Create a YT channel if you plan to be a dedicated vlogger
  14. 14. NICHE SITES  Merchant Circle – High SEO  Yelp – restaurant and service related businesses (FCC Laws)  BizNix – best for strategy  Plaxo – best for sales people Articles and E-zines – Great free exposure ©2010ThreeDogMarketing
  15. 15. STRATEGIC APPROACH  Identify your target audience  Integrate into your follow-up plan  Create a Social Media Plan  Integrate into your communications plans  How often? What do I say?  Hire a consultant - beware of “works for me” ©2010ThreeDogMarketing
  16. 16. SOCIAL NETWORK MARKETINGTM STRATEGY  Assessment  Where are you currently getting your best clients?  Who are your best clients?  What is your UVP?  What are your competitors doing?  What time and resources do you have to dedicate?  Set goals  Build relationships with current clients  Increase referrals  Increase brand awareness  Increase traffic to the website  Traffic - the #1 goal. Make sure you have an effective website and that you keep this goal in mind when determining where and what to post.  Measure ROI through Google Analytics  How/Where did you hear about us? ©2010ThreeDogMarketing
  17. 17. SOCIAL NETWORK MARKETINGTM STRATEGY  Determine Tools and Approach  Think outside the box!  Articles, Blog, Social Networks, Groupon, etc.  Build profiles  Take the time to do it correctly. Use key terms, be succinct and compelling.  Remember the nature of social media. Add personality and use stories.  Connect to people  Use personalized notes to connect.  Integrate into all marketing efforts (email, website, bc, phone message). ©2010ThreeDogMarketing
  18. 18. SOCIAL NETWORK MARKETINGTM STRATEGY  Create a Post Log and Content  Schedule posts ahead of time (Hootesuite, Ping.fm)  Where do I start and what do I say?  Communicate your value and position yourself as an expert.  Two Types of Content / Two Purposes  Relationship building – build relationships with clients, prospects and outreach  Viral – very challenging (Example: Old Spice campaign)  Repurpose content Listen and Respond ©2010ThreeDogMarketing
  19. 19. MYTHS  It’s a numbers game.  “I don’t have time…”  It’s time consuming. (Use strategy!)  Just like a networking group, at first you practice but with time it takes on a life of its own.  “I don’t need to do social media; it’s just a phase.”  I can be an overnight success! ©2010ThreeDogMarketing
  20. 20.  Be strategic about building your group’s brand and image.  When connected online, you become associated with a brand. Maintain basic decorum without losing authenticity.  You have control over your group and what is posted. Use this open forum to address concerns. People are used to positive and negative reviews, and the negative comments are often dismissed. ©2010ThreeDogMarketing PRIVACY AND POLICY
  21. 21. SUMMARY POINTS  Don’t be scared! Social Network Marketing TM is a huge opportunity for businesses.  It takes time. Stick with it because SM is not going away.  Use a strategy, ask questions and get support.  Have fun! Show your personality! SHOW YOUR PASSION! ©2010ThreeDogMarketing
  22. 22. TO BE SUCCESSFUL It will take time… It has to be an interactive group activity… It takes strategy… ©2010ThreeDogMarketing
  23. 23. Strategic - Authentic - Results ©2010ThreeDogMarketing Where Do You Go From Here? Connect with Three Dog Marketing Online Email: socialmedia@threedogmarketing.com Call: 602.476.4509 Three Dog Marketing Packages and Services 10% Discount for LeTip Members on the Social Network Marketing TM Package • One-on-One Training • 90 Day Strategy • Profile Optimization
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