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Evolving for Multiple Screens

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A talk by Stewart Gleadow and Jonny LeRoy at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a …

A talk by Stewart Gleadow and Jonny LeRoy at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a future of many APIs and many front end clients.

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  • 1. EVOLVING FOR MULTIPLE SCREENS Stewart Gleadow Jonny LeRoy
  • 2. the future? or a Segway for your face
  • 3. BUSINESS CUSTOMERS
  • 4. BUSINESS CUSTOMERS
  • 5. NATURAL RESPONSE IS TO HAVE A P U R E L Y SHORT-TERM STRATEGY http://www.flickr.com/photos/bichologo_errante/7881219424/
  • 6. ECOSYSTEM EVOLUTION EMPATHY
  • 7. http://www.flickr.com/photos/travis_simon/4009899340/
  • 8. FOLLOW THE MONEY
  • 9. LONG-TERM STRATEGIES
  • 10. BECOME AN ECOSYSTEM PLAYER http://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg
  • 11. BUSINESS CUSTOMERS
  • 12. What the users see The Rest
  • 13. SEPARATE PRESENTATION AND LOGIC SMALL STITCH-ABLE SERVICES
  • 14. CONTENT MANAGEMENT SYSTEMS NEED TO EVOLVE TO DEAL WITH MULTIPLE SCREENS FROM MANY SERVICES
  • 15. C H O O S E TOOLS THAT PLAY WELL WITH OTHERS http://www.flickr.com/photos/curtislife/260056423/
  • 16. FAVOUR OPEN TECHNOLOGIES with a healthy dose of short-term pragmatism
  • 17. CULTURE OF EVOLUTION http://www.flickr.com/photos/jurvetson/63009926/
  • 18. EMBED DESIGN INTO YOUR PROCESS AND TEAMS
  • 19. MEASURE LEARN AND ADAPT
  • 20. SHORT-TERM STRATEGIES
  • 21. GET THE NUTS & BOLTS RIGHT
  • 22. SECURITY: your perimeter is POROUS like it or not YOU HAVE AN API security is a TRADE-OFF - trade with EYES OPEN security is NOT AN APPLIANCE
  • 23. GOOD TESTING AND AUTOMATION ALLOW YOU TO MOVE QUICKLY AND EVOLVE
  • 24. Android iOS Web BlackBerry Windows Phone
  • 25. experience platforms
  • 26. experience platforms
  • 27. Mobile SHARE App LOGIC KEEP THE APP S I M P L E
  • 28. WHAT APPROACH SHOULD YOU TAKE FOR A NEW PRODUCT?
  • 29. WHAT APPROACH S H OU L D YOU TAKE FO R AN EXISTING PRODUCT?
  • 30. CASE STUDY: A MAJOR US AIRLINE
  • 31. ? Visual Re-design
  • 32. Frequent, smaller releases X X Visual Re-design
  • 33. http://calatrava.github.com
  • 34. Frequent, smaller releases X X Visual Re-design
  • 35. KEEP THE APP SIMPLE SHARE LOGIC
  • 36. One team per channel One team per product / service
  • 37. EVOLVE YOUR ORGANISATION
  • 38. DISCOVER Optimised for learning, adapting and speed Enterprise Start-up Optimised for predictability, quality and scale SCALE
  • 39. SCOPE TIME
  • 40. SCOPE Important stuff is visible TIME
  • 41. SCOPE TIME
  • 42. MEASURE SOMETHING ELSE CYCLE TIME VALUE LEARNING TEAM INVESTMENT DISCOVERY
  • 43. YOU CAN HAVE MORE THAN JUST A SHORT-TERM STRATEGY http://www.flickr.com/photos/bichologo_errante/7881219424/
  • 44. LONG-TERM: ECOSYSTEM play nicely, internally & externally EVOLUTION prepare your organisation & architecture for change EMPATHY understand the context of your users & teams
  • 45. SHORT-TERM: FOLLOW THE MONEY BUILD APPS, BUT PREPARE FOR A POST-APP WORLD GET THE BASICS RIGHT
  • 46. THANK YOU. @StewGleadow http://www.stewgleadow.com/ @jahnnie http://makesthingsbetter.com/

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