Converge 2014

Minimum Viable
Product

Bijesh Vijayan @bijeshv
Swapnil Srivastava @swapnilshrivas9
The
Problem
We have

this

much

potential work

!
We have this much capacity

© 2014

Converge 2014

!2
How did
we get
here ?

© 2014

Converge 2014

!3
Coordinate
ourselves

?
© 2014

Converge 2014

!4
Coordinate
ourselves

?
© 2014

Converge 2014

!4
Coordinate
ourselves

?
© 2014

Converge 2014

!4
Coordinate
ourselves

© 2014

Converge 2014

!5
Coordinate
ourselves

© 2014

Converge 2014

!5
Coordinate
ourselves

© 2014

Converge 2014

!5
Product
Owner
Rowing together

Alignment / Coordination

Rowing in the right
direction

Direction / Shared vision

Rowing ...
Alignment / Coordination
Product
Owner

Direction / Shared vision

© 2014

Converge 2014

!6
Product
Owner
Rowing together

Alignment / Coordination

Rowing in the right
direction

Direction / Shared vision

Rowing ...
MVP : The
Definition

nly those properties that allow
the earliest customers (Early
o get the most feedback for it,
time sp...
MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Earl...
MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Earl...
MVP : The
Definition

“a product that has only those properties that allow
you to submit it to the earliest customers (Earl...
Target
Audience

© 2014

Converge 2014

!8
Target
Audience

© 2014

Converge 2014

!8
Target
Audience

© 2014

Converge 2014

!8
Minimum
+
Viable

© 2014

Converge 2014

!9
Build
Measure
Learn

© 2014

Converge 2014

!10
How do
we get
to the
MVP

[
*
*
*
*

Employ KANO

]

What are my must have qualities : Basics
An increase in these are dir...
The Kano
Model

© 2014

Converge 2014

!12
Examples

© 2014

Converge 2014

!13
Examples

© 2014

Converge 2014

!13
Examples

© 2014

Converge 2014

!13
Design
the MVP

[

Design MVP

What are you trying to
learn with this particular
MVP?

]

What data are you
collecting abo...
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature ...
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature ...
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature ...
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature ...
Building
the MVP

Basic

Performance

Exciter

Feature 1

Feature 5

Feature 9

Feature 2

Feature 6

Feature 10

Feature ...
A granular
MVP

Feature 1

Epic1

Story 1

Story 3

Story 2

Story 4

!16

Feature 2
Story6

Story 7

Story 8

Story 9

Ep...
Disclaimers

*
*
*
*

This is not the only way

You might have done things differently

Not all projects are big enough to ...
Build an MVP
Pruning the
product tree

Lets build a MVP for a mobile app
of a travel site

© 2014

Converge 2014

!18
Thanks
@bijeshv	

bijesh.vijayan@thoughtworks.com

@swapnilshrivas9	

swapnils@thoughtworks.com	


!
converge@thoughtworks...
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Minimum Viable Product

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Minimum Viable Product

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Minimum Viable Product

  1. 1. Converge 2014 Minimum Viable Product Bijesh Vijayan @bijeshv Swapnil Srivastava @swapnilshrivas9
  2. 2. The Problem We have this much potential work ! We have this much capacity © 2014 Converge 2014 !2
  3. 3. How did we get here ? © 2014 Converge 2014 !3
  4. 4. Coordinate ourselves ? © 2014 Converge 2014 !4
  5. 5. Coordinate ourselves ? © 2014 Converge 2014 !4
  6. 6. Coordinate ourselves ? © 2014 Converge 2014 !4
  7. 7. Coordinate ourselves © 2014 Converge 2014 !5
  8. 8. Coordinate ourselves © 2014 Converge 2014 !5
  9. 9. Coordinate ourselves © 2014 Converge 2014 !5
  10. 10. Product Owner Rowing together Alignment / Coordination Rowing in the right direction Direction / Shared vision Rowing faster Productivity / Skill © 2014 Converge 2014 !6
  11. 11. Alignment / Coordination Product Owner Direction / Shared vision © 2014 Converge 2014 !6
  12. 12. Product Owner Rowing together Alignment / Coordination Rowing in the right direction Direction / Shared vision Rowing faster Productivity / Skill © 2014 Converge 2014 !6
  13. 13. MVP : The Definition nly those properties that allow the earliest customers (Early o get the most feedback for it, time spent and capital” ct that allows the team to ck from customers for your the least effort” or a risk reduction tool” © 2014 Converge 2014 !7
  14. 14. MVP : The Definition “a product that has only those properties that allow you to submit it to the earliest customers (Early adopters), in order to get the most feedback for it, with as little time spent and capital” ct that allows the team to ck from customers for your the least effort” or a risk reduction tool” © 2014 Converge 2014 !7
  15. 15. MVP : The Definition “a product that has only those properties that allow you to submit it to the earliest customers (Early adopters), in order to get the most feedback for it, with as little time spent and capital” “a version of a product that allows the team to collect as much feedback from customers for your product with the least effort” or a risk reduction tool” © 2014 Converge 2014 !7
  16. 16. MVP : The Definition “a product that has only those properties that allow you to submit it to the earliest customers (Early adopters), in order to get the most feedback for it, with as little time spent and capital” “a version of a product that allows the team to collect as much feedback from customers for your product with the least effort” “a learning vehicle or a risk reduction tool” © 2014 Converge 2014 !7
  17. 17. Target Audience © 2014 Converge 2014 !8
  18. 18. Target Audience © 2014 Converge 2014 !8
  19. 19. Target Audience © 2014 Converge 2014 !8
  20. 20. Minimum + Viable © 2014 Converge 2014 !9
  21. 21. Build Measure Learn © 2014 Converge 2014 !10
  22. 22. How do we get to the MVP [ * * * * Employ KANO ] What are my must have qualities : Basics An increase in these are directly proportional to increase in satisfaction : Performance Delight our customers , leave the competition gnashing their teeth : Exciters How can we have a judicious mix of these, Which feature comes in what release? © 2014 Converge 2014 !11
  23. 23. The Kano Model © 2014 Converge 2014 !12
  24. 24. Examples © 2014 Converge 2014 !13
  25. 25. Examples © 2014 Converge 2014 !13
  26. 26. Examples © 2014 Converge 2014 !13
  27. 27. Design the MVP [ Design MVP What are you trying to learn with this particular MVP? ] What data are you collecting about your experiment? MVP What determines the success or failure of the experiment? © 2014 Converge 2014 !14
  28. 28. Building the MVP Basic Performance Exciter Feature 1 Feature 5 Feature 9 Feature 2 Feature 6 Feature 10 Feature 3 Feature 7 Feature 11 Feature 4 Feature 8 Feature 12 © 2014 Converge 2014 !15
  29. 29. Building the MVP Basic Performance Exciter Feature 1 Feature 5 Feature 9 Feature 2 Feature 6 Feature 10 Feature 3 Feature 7 Feature 11 Feature 4 Feature 8 Feature 12 © 2014 Converge 2014 !15
  30. 30. Building the MVP Basic Performance Exciter Feature 1 Feature 5 Feature 9 Feature 2 Feature 6 Feature 10 Feature 3 Feature 7 Feature 11 Feature 4 Feature 8 Feature 12 © 2014 Converge 2014 !15
  31. 31. Building the MVP Basic Performance Exciter Feature 1 Feature 5 Feature 9 Feature 2 Feature 6 Feature 10 Feature 3 Feature 7 Feature 11 Feature 4 Feature 8 Feature 12 © 2014 Converge 2014 !15
  32. 32. Building the MVP Basic Performance Exciter Feature 1 Feature 5 Feature 9 Feature 2 Feature 6 Feature 10 Feature 3 Feature 7 Feature 11 Feature 4 Feature 8 Feature 12 © 2014 Converge 2014 !15
  33. 33. A granular MVP Feature 1 Epic1 Story 1 Story 3 Story 2 Story 4 !16 Feature 2 Story6 Story 7 Story 8 Story 9 Epic 2 © 2014 Converge 2014 !16
  34. 34. Disclaimers * * * * This is not the only way You might have done things differently Not all projects are big enough to have 3-4 levels Employ what makes sense © 2014 Converge 2014 !17
  35. 35. Build an MVP Pruning the product tree Lets build a MVP for a mobile app of a travel site © 2014 Converge 2014 !18
  36. 36. Thanks @bijeshv bijesh.vijayan@thoughtworks.com @swapnilshrivas9 swapnils@thoughtworks.com ! converge@thoughtworks.com © 2014 Converge 2014 !19
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