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Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
Platforming: Innovating Information Systems in the Google Age
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Platforming: Innovating Information Systems in the Google Age

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How do executives kickstart innovation - pragmatically, rapidly and frugally?

How do executives kickstart innovation - pragmatically, rapidly and frugally?

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  • 1. ©
ThoughtWorks
2009 Platforming Quarterly Briefing London, UK 24 Sep 2009 Innovating Information Systems in the Google Age Scott Conley, CSO
  • 2. ©
ThoughtWorks
2009 Context Recession Indifferent CEO Shrinking demand Price pressure Control expectations Perfect knowledge? 12 month goals ✤ allocate tiny budget ✤ deliver ‘agility’ ✤ seize something!
  • 3. “Will it work?” ©
ThoughtWorks
2009 Thinking out loud Business-as-usual Technology-centric Monolith Oriented Architecture? “Which enterprisesoftware providershould we work with?How much should wespend?” "Facing
these
demands,
 many
execu3ves
asking
 themselves
which
acronym
 (e.g.,
BI,
CRM,
ERP)
is
right
 for
us?” http://blogs.ft.com/donsullblog/2009/07/02/getting-it-right-for-execution/ Don Sull on FT.com
  • 4. ©
ThoughtWorks
2009 The core challenge http://blogs.ft.com/donsullblog/2009/07/02/getting-it-right-for-execution/ What
organiza(onal,
 behavioral,
and
 cultural
changes
will
 we
need
to
capture
the
 benefits
of
improved
 informa3on?" “What
type
of
suppor3ng
 data
do
we
need
to
make
 sense
of
a
rapidly
changing
 market?
 wrong
ques(ons..
 a
more
fundamental
set.. To pragmatically innovate on information: You need an information advantage. You need an operational advantage.
  • 5. ©
ThoughtWorks
2009 Additional Thinking Enterprise 2.0 Behavioral Economics Constraint-driven Innovation “Free” Lean Long term, organisms that deliver intent and emergent design will survive.
  • 6. ©
ThoughtWorks
2009 Additional Thinking Jeff Jarvis, pattern seeker “Link economy” Abundance “Trust the people” Amazon, others“would do it,” too.. Build a platform that leverages these forces
  • 7. Build a platform? ©
ThoughtWorks
2009 Platforms a “distributed model of enabling countless companies to start atop what it provides.” http://www.buzzmachine.com/2008/04/06/the-fall-of-the-firm/ products? ini3a3ves? ideas?
  • 8. ©
ThoughtWorks
2009 3 Platforms SOCIAL MOBILE CLOUD .. or harness one?
  • 9. ©
ThoughtWorks
2009 3 Platforms SOCIALCLOUD Let’s focus on just these two. MOBILE
  • 10. ©
ThoughtWorks
2009 Crushing on Cloud
  • 11. ©
ThoughtWorks
2009 Cloud Marketing How are cloud vendors positioning themselves?
  • 12. ©
ThoughtWorks
2009 Cloud Marketing How are cloud vendors positioning themselves?
  • 13. ©
ThoughtWorks
2009 Cloud Marketing How are cloud vendors positioning themselves? The
value
in
cloud
lies
 well
beyond
 cost
opportuni3es in
the
data
center. CHEAPER PRICE SAVE
  • 14. ©
ThoughtWorks
2009 Defining Cloud Internet accessible Standardized capability Utility pricing Self-provisioning APIs Elasticity http://www.forrester.com/Research/Document/Excerpt/0,7211,45073,00.html
  • 15. Flickr ©
ThoughtWorks
2009 Cloud Market Office Live Google Apps Provisioning business-level functional applications or services. Innovation cycle: Late Majority Salesforce.com Software-as-a-Service 1000’s
by
 2020
  • 16. Google Checkout Rackspace Mosso Akamai ©
ThoughtWorks
2009 Cloud Market Amazon AWS EC2, S3 Innovation cycle: Early Majority Provisioning (virtual) hardware or other fine- grained embedded behavior/services. Infrastructure-as-a-Service 100’s
by
 2020
  • 17. Salesforce force.com ©
ThoughtWorks
2009 Cloud Market Google AppEngine EngineYard Flex Microsoft Azure Innovation cycle: Early adopters Provisioning virtual application stacks or similar environment sandboxes Platform-as-a-Service 10 
by
2020
  • 18. ©
ThoughtWorks
2009 Operational advantage Viably ‘drive down’ the innovation expectation Automobile wholesaler “Last Mile” problems Performance testing Environment rigor “First Mile” opptys Product experiments
  • 19. ©
ThoughtWorks
2009 Another Long Tail Capture otherwise inaccessible market opportunities http://blog.animoto.com/2008/04/21/amazon-ceo-jeff-bezos-on-animoto/ 15
hours
of
 Internet
 fame
  • 20. ©
ThoughtWorks
2009 Another Long Tail In 4 days: From 50 to 5000 servers 5000 daily users to 750,000 http://blog.seattlepi.com/amazon/archives/142569.asp mone3ze
the
 viral
spike
  • 21. operational advantage ©
ThoughtWorks
2009 Takeaways Cloud is critical leverage for true information-driven agility. Major step towards ‘closing the production cycle loop’ What 'comes out of the wall' is not entirely described by the fact that it's coming out of the wall!
  • 22. ©
ThoughtWorks
2009 Friending Social
  • 23. bebo Ravelry Get Satisfaction ©
ThoughtWorks
2009 Social Market Facebook Twitter Development of consumer graphs is paramount. Enterprise penetration is very thin and inconsistent. c2c networks Innovation cycle: Early Majority
  • 24. Blogs Product Forums Reputation Systems ©
ThoughtWorks
2009 Social Market Recommendation Engines Deliberately cultivated communities around a brand or experience b2c networks Innovation cycle: Late Majority
  • 25. ©
ThoughtWorks
2009 Social Market force.com eBay, Amazon Debated! Do social patterns have relevance to the b2b space? b2b networks Innovation cycle: Early Adopters
  • 26. ©
ThoughtWorks
2009 on corporate strategy.. "Corporate strategy is all about collecting information from many different sources, evaluating the probabilities of potential outcomes, and making decisions in the face of an uncertain future." James Surowiecki The Wisdom of Crowds
  • 27. B2C is bottoms up! Dell’s IdeaStorm Glam zipcar Obama campaign Sony VIAO Lenovo Comcast Tencent QQ
  • 28. B2C is bottoms up! Dell’s IdeaStorm Glam zipcar Obama campaign Sony VIAO Lenovo Comcast Tencent QQ All
are
openly
trying
to
 invert
their
product/ service/brand
design
 approaches
  • 29. Spanish apparel retailer Dominant supply chain Strong sales How to take the next step? Forecasting? ©
ThoughtWorks
2009 Zara Real
agility
in
the
 supply
chain?

For
 an
apparel
company,
 that’s
opera(onal
 advantage.
  • 30. ©
ThoughtWorks
2009 Zara HQ design store mgrs clothes forecasts, trends targets of opportunity #1
worldwide 25%
of
avg
IT
 spend
  • 31. information advantage ©
ThoughtWorks
2009 Takeaways Get your humans involved, use social tech to move specific knowledge Employees, customers, all of them! Don't build a community; penetrate one. Social is relevant to b2b Abandon
the techno‐hubris
 hegemony!
  • 32. ©
ThoughtWorks
2009 Current Favorite Short Case SOCIAL MOBILE CLOUD
  • 33. “We only have so much CapEx” ©
ThoughtWorks
2009 ThoughtWorks Confe “How
do
we
get
 movement
in
this
 market?” “Buy everyone Blackberrys” “Build an iPhone app” Conferences
are
one
 of
our
core
social
 ecosystem
 playgrounds. Can we Can “Send people to mobile events”
  • 34. ©
ThoughtWorks
2009 erence Connection e better penetrate this social graph? we harness a cloud platform? Anchored on AppEngine marketing / brand service offerings new investments information low investment happy users operational For Conferences and Attendees
  • 35. ©
ThoughtWorks
2009 Summary Harness the platforms (then develop one!) Push your innovation past the technologies Use the low cost clouds to position your knowledge systems for agility/operational advantage There are humans in your (eco)system Understand them Account for them Use them!
  • 36. ©
ThoughtWorks
2009 Thank you!

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