“Agil sein” statt “Agil vorgehen”

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“Agil sein” statt “Agil vorgehen”

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“Agil sein” statt “Agil vorgehen”

  1. 1. Quarterly Briefing Berlin/Hamburg, September 2013
  2. 2. Case Study “Agil sein” statt “Agil vorgehen”
  3. 3. Claude Muller Head of New Distribution Capability (NDC) mullerc@iata.org Michael Schultheiss Business Development Manager mschulth@thoughtworks.com Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410 Sprecher
  4. 4. Flugplan !   IATA & NDC !   “Agil sein” statt “Agil vorgehen” !   Q&A
  5. 5. Simplifying the Business © COPYRIGHT IATA 2013 IATA - International Air Transport Association
  6. 6. Simplifying the Business © COPYRIGHT IATA 2013 Ö www.iata.org/stb
  7. 7. Simplifying the Business © COPYRIGHT IATA 2013 EXECUTIVE SUMMARY ä  New Distribution Capability is an IATA-led collaborative industry initiative to build an open Internet-based data messaging standard for use in indirect distribution channels ä  This is the modernization of 40-year-old data exchange standards developed before the Internet was invented ä  NDC will enable greater transparency and choice for consumers through comparison shopping ä  NDC will close the gap in product availability between the direct and indirect channels
  8. 8. Simplifying the Business © COPYRIGHT IATA 2013 AIR TRAVEL SHOPPING TODAY ä  Via the indirect channel w  Search by city pair and date w  Compare on price or time w  Limited product information
  9. 9. Simplifying the Business © COPYRIGHT IATA 2013 AIR TRAVEL SHOPPING TODAY ä  Via the direct channel, i.e. airline websites w  Internet gives airlines opportunity to present complete offers directly via their websites w  Airlines compete on full scope of products & services
  10. 10. Simplifying the Business © COPYRIGHT IATA 2013 AIR TRAVEL SHOPPING TODAY ä  Consumers can see the difference, personalize offers, and get more choices via the direct channel
  11. 11. Simplifying the Business © COPYRIGHT IATA 2013 COMPARISON: HOTEL SHOPPING TODAY ä  Why isn’t the indirect air travel channel more robust, like shopping for hotel rooms? w  Search by ratings and deals w  Compare on value to consumer w  Rich product information
  12. 12. Simplifying the Business © COPYRIGHT IATA 2013 DISTRIBUTION TOMORROW ä  Vision of a NDC-enabled industry w  Airlines, travel agents and third party systems are already connected today but lack inter-operability w  NDC provides a standard for those connections w  Having a “standard” translates to lower development costs and higher implementation speed w  The standard also facilitates content aggregation and consequently comparison shopping
  13. 13. Simplifying the Business © COPYRIGHT IATA 2013 DISTRIBUTION TOMORROW Ö CUSTOMER Ö OFFER Ö BUILT FROM FILED Ö SCHEDULES & FARES Ö AGGREGATOR Ö SABRE Ö AMADEUSÖ TRAVELPORT Ö FARES Ö AIRLINE RESERVATION & INVENTORY SYSTEMS Ö ATPCO Ö SCHEDULE S Ö OAG Ö AVAILABILI TY Ö OFFER Ö RICH CONTENT Ö INDIRECT CHANNEL Ö DIRECTCHANNEL Ö OFFER Ö NDC Ö RICH CONTENT Ö COMMON STANDARD Ö NEW ENTRANTS Ö TRAVEL AGENT/OTA Ö E-COMMERCE/WEBSITE
  14. 14. Simplifying the Business © COPYRIGHT IATA 2013 NDC DEMONSTRATOR ä  The art of the possible – What NDC could look like ä  Show the benefits of the NDC standard and dispel misconceptions. ä  ThoughtWorks selected – agile methodology, design perspective, facilitation skills, inception / fuzzy front-end.
  15. 15. IATA-Mitglieder TMCs (Travel Management Companies) Online- Reisebüros Aggregatoren
  16. 16. Kurzlebig Offline Ungewöhnlicher Endbenutzer “Keine Anforderungen” Inception Design und User Experience Domäne Technologien
  17. 17. “Wir sind uns einig.”“Aah!” “Dann sind wir uns ja einig!” “Oh…”
  18. 18. “WOW-Effekt”
  19. 19. Ziele & Prioritäten Skizzen & Szenarien Technischer Entwurf
  20. 20. Design/ UX
  21. 21. Demo
  22. 22. Design und UX •  Schnell in den Browser •  Skills im Team •  Ständiges Feedback •  Wiederverwendung freier Resourcen •  Schnelle Evaluation von JavaScript-Bibliotheken
  23. 23. GDS Interlining Fare Classes Ticket Pricing ATPCO TMC OTA Segments Stopovers SBT DDX PADIS Ancillaries
  24. 24. TMC Prozesse
  25. 25. TMC Prozesse
  26. 26. Testdaten
  27. 27. Hamburg Genf
  28. 28. Standup Catchup am Nachmittag Tagesplanung Team-interne Story Showcases Showcase 1x wöchentlich Retrospektiven alle 1-2 Wochen
  29. 29. Domäne •  Ständiges Feedback… •  … von einer breiten Auswahl an Stakeholdern •  Kommunikation im verteilten Team
  30. 30. Tech
  31. 31. Offline benutzbar
  32. 32. So simpel und effizient wie möglich
  33. 33. *.js  
  34. 34. *.js   Bower
  35. 35. *.js   Bower Build
  36. 36. *.js   Bower Build
  37. 37. *.jade   *.js   *.html   *.css   *.js   Bower Build
  38. 38. *.jade   *.js   *.html   *.css   *.js   Bower Build
  39. 39. *.jade   *.js   *.html   *.css   *.js   Bower Build
  40. 40. *.jade   *.scss   *.js   *.html   *.css   *.js   Bower Build
  41. 41. ChardinJS Mousetrap jQuery Underscore RequireJS
  42. 42. Kontinuierliches Feedback Continuous Deployment
  43. 43. Deployment *.jade   *.scss   *.js  
  44. 44. Deployment *.jade   *.scss   *.js  
  45. 45. Deployment *.jade   *.scss   *.js   Build Laptop
  46. 46. Deployment *.jade   *.scss   *.js   Build Laptop *.html   *.css   *.js  
  47. 47. Deployment *.jade   *.scss   *.js   Build Laptop *.html   *.css   *.js  
  48. 48. Individuals and interactions over processes and tools Working software over comprehensive documentation Responding to changeover following a plan Customer collaboration over contract negotiation
  49. 49. “Simplicity – the art of maximizing the amount of work not done – is essential.”
  50. 50. “Deliver working software frequently.”
  51. 51. “At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.”
  52. 52. “Welcome changing requirements, even late in development.”
  53. 53. “Working software is the primary measure of progress.”
  54. 54. “Continuous attention to technical excellence and good design enhances agility.”
  55. 55. Deliver frequently Simplicity Reflect, tune and adjust Welcome changing requirements Working software is the primary measure of progress. Continuous attention to good design
  56. 56. Simplifying the Business © COPYRIGHT IATA 2013 ä  Delivered a vision of a new shopping experience for air travelers in just nine weeks !!! ä  Agile! Four days of workshops as starting point. First working prototype produced in just two weeks and then refined and extended using an iterative approach. ä  Agile!! Regular showcases meant that issues were picked up and fixed before they could have a disruptive effect. ä  Agile!!! Able to work flexibly and take on different roles when bottlenecks were on the horizon. ä  Impressed with how quickly ThoughtWorks was able to get up to speed. Starting from blank canvas, demonstrator was delivered just three months after project kick-off. Very impressive! COLLABORATION - THOUGHTWORKS
  57. 57. Q&A
  58. 58. Claude Muller Head of New Distribution Capability (NDC) mullerc@iata.org Michael Schultheiss Business Development Manager mschulth@thoughtworks.com Birgitta Böckeler Lead Consultant/Developer birgitta@thoughtworks.com @birgitta410 Mehr Informationen: www.iata.org/stb www.thoughtworks.com/clients/iata www.thekua.com/atwork/2013/05/being-agile-instead-of-doing-agile Vielen Dank!

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