Experience Design Consulting

!"#$%&'()%*++&,&-."%"&/0$)%$&
!(%*&1232&
Experience Design Consulting

!"#$%&"'

!"#$#%&'()*'%+,'-./%01,2'
345,2#,)6,'
Experience Design Consulting

!"#$%&
•! '"#(()*+)!"!#$%&'()!)$%&*!+$,-.#*/!
•! ,*$-./012.*!"!*,!0./*,1%$!23+%$4%(#%!
•! '....
Experience Design Consulting

!"#$%
•! &'()*+((!"!#$%&'(%%!%)*'%*+%!,'-!)+*-$./!*0'(+%!
•! ,+-"*)-./!"!12&3(!,'-!4*'56+,.7...
Experience Design Consulting

!"#$%"&''#()#$$$

!"#$%&'('"#$)(*"+,-.)/(
Experience Design Consulting

!+%5($"&$%&'$%.$)&%*(+245&)6%)0)&$7)%",2%
)$(8-5$)%0+4%5",%9+(%54)&+7$()%",2%)&":%

!"#$%&'$...
Experience Design Consulting

!"#$%&!'%()&*!+,!)+-'$.(&*!/*(.0!1&*(0.!
“!
&2&)34&56!+/7'&%,+%-&1!89":!;55<"#$%&!(.1&=!
>6!...
Experience Design Consulting

!""#$%&"$'(&%)*+%",-.$/0%12(3$0%-'%
“%
",-0-04"5'3%%”%
678$%9:-;7&<%=74%>?<%>@)@%

the best ...
Experience Design Consulting

!""#$%"&"'%(&)*+'+,%-'%.+*#/0'%1&22$'3%%
”%
“%
4$53$*'6%(-7%896%8:;:%

design-led approach=s...
Experience Design Consulting

many touchpoints
Experience Design Consulting

know what not to build
Experience Design Consulting

!"#$%&'()%"*#%*

!"#$%&'()*+,'(-'./'
Experience Design Consulting

Agility and….
people who focus on making digital products better
(for the end-users)
•! Huma...
Experience Design Consulting

Customer Experience
Experience Design Consulting

Customer Experience
Experience Design Consulting

Customer Experience
Experience Design Consulting

Customer Experience
Experience Design Consulting

Customer Experience
!"#$%&'(%)*#+,#%-'./+*#0%&'(%)*#+,#%#12#*3#$)#4%-'%
+*#%&'(%+225&3$6%+$&...
Experience Design Consulting

!"#$%&'(#)($

!"#$%&'()*+*,#-.*/'(
012*&3&,*
Experience Design Consulting

Product Development Lifecycle
Experience Design Consulting

!"#$%&'(

!"#$%&'()&*+,-.#-/0-&
1"2$#34
Experience Design Consulting

Customer Experience
!"#$%&'#()'&*+(!"#$%&'$(#)*+$(#)*+)',-$.)/0"#/$&'$
&1%0)/2%/3$&'+$!"#$%&...
Experience Design Consulting

!"#$%&'""(&)#&%)*(+",&

!"#$%&'"($#)*&+&,-./0#/12/&'"($#)*&
Experience Design Consulting

!"#$%&'"($#)*&

+,-./#.01.&'"($#)*&

•!!"#$%
•!&'()#$%
•!*+,)-+%
•!*,"."(.+%
•!!.+/0(.+%
•!1...
Experience Design Consulting

what do you see?
Experience Design Consulting

!"#$%&&'()*+$$

!"#$%&'()*+$,-."#*$/.0$
!1"*2$"*3(-4-*+51$
,-/-1)&4-*+$
Experience Design Consulting

Big Upfront Design
Experience Design Consulting

Big Upfront Design
Experience Design Consulting

Big Upfront Design
Experience Design Consulting

Big Upfront Design
Experience Design Consulting

Big Upfront Design
Experience Design Consulting

Big Upfront Design – why it’s bad
Isolated, non-collaborative approach
Experience Design Consulting

Big Upfront Design – why it's bad
UX make it worse by setting
unrealistic expectations
Experience Design Consulting

Big Upfront Design – why it's bad

We forget we
are building
products not
documents!
Experience Design Consulting

Big Upfront Design – why it's bad

People who build
are not even
involved in the
design!
Experience Design Consulting

Big Upfront Design – why it's bad

People are not empowered to take ownership
and manage the...
Experience Design Consulting

Big Upfront Design – why it's bad

Trust is lost!
Experience Design Consulting

Big Upfront Design – why it's bad

Big ideas that may
not be feasible,
done slowly
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development
Experience Design Consulting

Blind Incremental Development – why it's bad

Assumes the
business knows
what it wants
upfro...
Experience Design Consulting

Blind Incremental Development – why it's bad

Business
acts as
proxy for
the end
user!

UX D...
Experience Design Consulting

Blind Incremental Development – why it's bad

Delivering an IT
solution rather than
an exper...
Experience Design Consulting

Blind Incremental Development – why it's bad

Prone to general
chunkiness due to
lack of coh...
Experience Design Consulting

Blind Incremental Development – why it's bad

Small ideas that are
technically feasible…
but...
Experience Design Consulting

BAD

Still BAD

Big Upfront Design

Blind Incremental Development

•! Isolated, non-collabor...
Experience Design Consulting

So what’s the solution?
Experience Design Consulting

!"#$%&&'()*+$$

!"#$#%&'()*'%+,'-./%01,2'
345,2#,)6,'
Experience Design Consulting

Let’s talk about Envisioning
Experience Design Consulting

!"#$%&'(')*+,'-"".&$'/0.(112223%"".&$3%"415"#$,+*1+67*&899:1'
Experience Design Consulting

It’s not graphic design…
!"#$%&'()"*+,#-(".-#(/"01#-2-&)%.-(3"/40-&5,6"&(

Standard
Approach...
Experience Design Consulting

HI7D?"$7%+**JK'J"#'%+,'*""L'+?'
?/&'M7G+$'N*4E4+L7,6'
.$"%&DD'+D'",&'"F'@#7*<7,6'+'
.$"?"?J....
Experience Design Consulting

HI&J<'4#%/'$+?/&$'F+7*'
27?/'+'@#,%/'"F'
DK&?%/&D'?/+?'2&'<7<'
L$&*+=>&*MN'O#7%K*M'+,<'
%/&+...
Experience Design Consulting

What makes Envisioning different?
!"#$%&'$($$$$)*+&,-$.&'/#01&'/#-$.1*2-$3'&41$
!"#$&5"4*#1,...
Experience Design Consulting

Envisioning
Experience Design Consulting

Envisioning
Lots of User Interaction

Functional

Experiential

Very Little User Interaction
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

End Users

Business

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Jeff Patton

IM

BA

UX

DEV

End Users

Business

X

Bus

“It’s not an
iterati...
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Bus

IM

BA

UX

DEV

QA

End Users
Experience Design Consulting

Envisioning

Lean, Spare & Correct

Bus

IM

BA

UX

DEV

QA

End Users

Full, complete Buil...
Experience Design Consulting

Other industries prototype, why don’t we…
•!!"#$%%&!%&!#$'()'*+,-.!/0*+%$12%(!
•!!3%445(')12...
Experience Design Consulting

Innovation mantra…

Fail Fast
Fail Early
Fail Cheaply
Experience Design Consulting

Take a step back… the product lifecycle
Experience Design Consulting

Fully integrate to ensure quality…

Release
Inception

Iteration 1

Iteration 2

Iteration 3...
Experience Design Consulting

Become part of the design process

please
help!

•!!"#!$%&'()%*&!+',,!-.%/01!12!
0*212130%!1...
Experience Design Consulting

Transform

!"!

#$!

•!!"#$%&!'()*+#,-$.(,!-(!/#$,!
'()*+#,-0!

•!!7(1,!1,!'10)(%#2&!

•!!$!...
Experience Design Consulting

!"#$%&'(%)*&$+',-(''

!"#$"%&#&"'()*'#+
Experience Design Consulting

Envisioning Pilot
•! Context : REA and Transformation
•! Results : Things we discovered abou...
Experience Design Consulting

!"#$%&$"'(%

!"#$%$#&'#()*$+'
Experience Design Consulting

Add experience design to your teams
Experience Design Consulting

!"#$%&"'(")*+",%$-+.)"%$$/"

!"/012,1+"3.24'2+5"

bring users in continuously
Experience Design Consulting

balance research and testing
Experience Design Consulting

!"#$"%

•!%!"#$"%$&%"%'(%)*"#%+,-%./$0*#&$1)%,*21.#*#%
•!%34*%5+6*&%14"1%&4*%$&%78#*9)%:+#$/...
Experience Design Consulting

go where it is used
Experience Design Consulting

Distil findings… fast
Experience Design Consulting

update the designs
Experience Design Consulting

set up the design wall
Experience Design Consulting

a place for ideas & challenges
Experience Design Consulting

joint design sessions
Experience Design Consulting

pair
Experience Design Consulting

build interactive prototypes
Experience Design Consulting

track actual usage
Experience Design Consulting

multi-variant testing
Experience Design Consulting

!"#$%&$'

!"#$%"&&'("&
Experience Design Consulting

!"#$%&'$%($)*+,)-.-/-&0%
!+%1($"&$%&'$%.$)&%$2*$(-$,1$)%",3%.$)&%
*(+341&)5%)0)&$6)%",3%)$(7...
Experience Design Consulting

A lot of people are thinking about how to do
this…
Experience Design Consulting

experience
Experience Design Consulting

stay agile
Experience Design Consulting

success
Experience Design Consulting

empowerment
Experience Design Consulting

!"#$%&'%()*'+',%
•! -"#..'/0'!"!#$%&'()!)$%&*!+$,-.#*/!
•! 1/$+),2(3)/!"!*,!0./*,1%$!23+%$4%...
Experience Design Consulting

take the initiative
Experience Design Consulting

!"#$%&'()&

!"#$%&'$()(
Upcoming SlideShare
Loading in...5
×

Agility and Customer Experience

456

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
456
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Agility and Customer Experience

  1. 1. Experience Design Consulting !"#$%&'()%*++&,&-."%"&/0$)%$& !(%*&1232&
  2. 2. Experience Design Consulting !"#$%&"' !"#$#%&'()*'%+,'-./%01,2' 345,2#,)6,'
  3. 3. Experience Design Consulting !"#$%& •! '"#(()*+)!"!#$%&'()!)$%&*!+$,-.#*/! •! ,*$-./012.*!"!*,!0./*,1%$!23+%$4%(#%! •! '.*$)3$!"!5$,-.#*!6%7%8,+1%(*!94:%#;#8%! •! 40#(5$6!"!<.48-!7/=!23+%$4%(#%!>.&84*;! •! 7(/&899-.#1"!"!<4)!?+:$,(*!6%/4)(!7/=!<84(-!4(#$%1%(*&8! 6%7%8,+1%(*!! •! :);&899-.#1"&"!@)484*;!&(-!0./*,1%$!23+%$4%(#%! •! <5(.$&<-.=)1$!"!$%&8%/*&*%=#,1=&.! •! :)3$&>$)9?&"!5$&#'#&8!&-74#%!! •! !-#9@09&"!A%;!B%//&)%/! •! 4A8!
  4. 4. Experience Design Consulting !"#$% •! &'()*+((!"!#$%&'(%%!%)*'%*+%!,'-!)+*-$./!*0'(+%! •! ,+-"*)-./!"!12&3(!,'-!4*'56+,.77*'(+%! •! 01!"!8%(+!9:)(+&('.(!6+,.77*'(+%!
  5. 5. Experience Design Consulting !"#$%"&''#()#$$$ !"#$%&'('"#$)(*"+,-.)/(
  6. 6. Experience Design Consulting !+%5($"&$%&'$%.$)&%*(+245&)6%)0)&$7)%",2% )$(8-5$)%0+4%5",%9+(%54)&+7$()%",2%)&":% !"#$%&'$%($)*+,)-.-/-&0% 122%(-3+4(%&+%2$)-3,% !"#$%"&'()%$*+()#$,-."&'"/0"$1)*2'#3$
  7. 7. Experience Design Consulting !"#$%&!'%()&*!+,!)+-'$.(&*!/*(.0!1&*(0.! “! &2&)34&56!+/7'&%,+%-&1!89":!;55<"#$%&!(.1&=! >6!?@@A!+4&%!B@!6&$%* ”! #C'DEEFFFG7#&/=>++H-$%HG)+-E5(.H*E>/*(.&**<)$*&E! design brings great returns
  8. 8. Experience Design Consulting !""#$%&"$'(&%)*+%",-.$/0%12(3$0%-'% “% ",-0-04"5'3%%”% 678$%9:-;7&<%=74%>?<%>@)@% the best invest in design
  9. 9. Experience Design Consulting !""#$%"&"'%(&)*+'+,%-'%.+*#/0'%1&22$'3%% ”% “% 4$53$*'6%(-7%896%8:;:% design-led approach=success
  10. 10. Experience Design Consulting many touchpoints
  11. 11. Experience Design Consulting know what not to build
  12. 12. Experience Design Consulting !"#$%&'()%"*#%* !"#$%&'()*+,'(-'./'
  13. 13. Experience Design Consulting Agility and…. people who focus on making digital products better (for the end-users) •! Human Computer Interaction •! Customer Experience •! Experience Design •! Graphic Designer •! Information Architect •! Creative Director •! Experience Architect •! Interaction Designer •! Customer Centered Design •! User Experience (UX) •! Product Design Graphics Data Interaction Experience
  14. 14. Experience Design Consulting Customer Experience
  15. 15. Experience Design Consulting Customer Experience
  16. 16. Experience Design Consulting Customer Experience
  17. 17. Experience Design Consulting Customer Experience
  18. 18. Experience Design Consulting Customer Experience !"#$%&'(%)*#+,#%-'./+*#0%&'(%)*#+,#%#12#*3#$)#4%-'% +*#%&'(%+225&3$6%+$&%*36'(*%,'%,"3-%2*')#--%7%
  19. 19. Experience Design Consulting !"#$%&'(#)($ !"#$%&'()*+*,#-.*/'( 012*&3&,*
  20. 20. Experience Design Consulting Product Development Lifecycle
  21. 21. Experience Design Consulting !"#$%&'( !"#$%&'()&*+,-.#-/0-& 1"2$#34
  22. 22. Experience Design Consulting Customer Experience !"#$%&'#()'&*+(!"#$%&'$(#)*+$(#)*+)',-$.)/0"#/$&'$ &1%0)/2%/3$&'+$!"#$%&'$+242*"5$.)/0"#/$67521)2'%2$ 82-),'21-,(-./(0/1+(/2#(3.450/%(&6(#78#$0#'9#(/24/(%&.( *055(-#(:0"0':(.8(&';(4'<(0/1+(/2#(3.450/%(&6(#78#$0#'9#( /24/(<$0"#+(8#&85#+($#45(*&$5<(<#90+0&'+(4-&./(*24/( /2#%(*4'/(/&(.+#;(*2#$#(/2#%(*4'/(/&(0'24-0/;(50"#;( 5&"#(4'<(:$&*=(
  23. 23. Experience Design Consulting !"#$%&'""(&)#&%)*(+",& !"#$%&'"($#)*&+&,-./0#/12/&'"($#)*&
  24. 24. Experience Design Consulting !"#$%&'"($#)*& +,-./#.01.&'"($#)*& •!!"#$% •!&'()#$% •!*+,)-+% •!*,"."(.+% •!!.+/0(.+% •!1'2%3+4+,$#% •!!0$%4'-%5)-5'#+% •!*065.+% •!7.+"-% •!8#"(.+% •!7'65+..09:% •!3+.0:;<).%
  25. 25. Experience Design Consulting what do you see?
  26. 26. Experience Design Consulting !"#$%&&'()*+$$ !"#$%&'()*+$,-."#*$/.0$ !1"*2$"*3(-4-*+51$ ,-/-1)&4-*+$
  27. 27. Experience Design Consulting Big Upfront Design
  28. 28. Experience Design Consulting Big Upfront Design
  29. 29. Experience Design Consulting Big Upfront Design
  30. 30. Experience Design Consulting Big Upfront Design
  31. 31. Experience Design Consulting Big Upfront Design
  32. 32. Experience Design Consulting Big Upfront Design – why it’s bad Isolated, non-collaborative approach
  33. 33. Experience Design Consulting Big Upfront Design – why it's bad UX make it worse by setting unrealistic expectations
  34. 34. Experience Design Consulting Big Upfront Design – why it's bad We forget we are building products not documents!
  35. 35. Experience Design Consulting Big Upfront Design – why it's bad People who build are not even involved in the design!
  36. 36. Experience Design Consulting Big Upfront Design – why it's bad People are not empowered to take ownership and manage the process better !
  37. 37. Experience Design Consulting Big Upfront Design – why it's bad Trust is lost!
  38. 38. Experience Design Consulting Big Upfront Design – why it's bad Big ideas that may not be feasible, done slowly
  39. 39. Experience Design Consulting Blind Incremental Development
  40. 40. Experience Design Consulting Blind Incremental Development
  41. 41. Experience Design Consulting Blind Incremental Development
  42. 42. Experience Design Consulting Blind Incremental Development
  43. 43. Experience Design Consulting Blind Incremental Development
  44. 44. Experience Design Consulting Blind Incremental Development
  45. 45. Experience Design Consulting Blind Incremental Development – why it's bad Assumes the business knows what it wants upfront!
  46. 46. Experience Design Consulting Blind Incremental Development – why it's bad Business acts as proxy for the end user! UX Designers and end users are not involved!
  47. 47. Experience Design Consulting Blind Incremental Development – why it's bad Delivering an IT solution rather than an experience solution!
  48. 48. Experience Design Consulting Blind Incremental Development – why it's bad Prone to general chunkiness due to lack of cohesion and lack of clear vision!
  49. 49. Experience Design Consulting Blind Incremental Development – why it's bad Small ideas that are technically feasible… but still may not deliver real value to consumers… done very quickly !
  50. 50. Experience Design Consulting BAD Still BAD Big Upfront Design Blind Incremental Development •! Isolated, non-collaborative approach •! Collaborative, BUT often within a limited team •! Includes customer research BUT often fails to turn these insights into actionable designs or initiatives •! Often does NOT include discovery about consumer needs, focuses on the business acting as a proxy for the consumer •! Slow, bloated and ineffective at delivering •!Fast BUT often incremental, not truly iterative and may not deliver real value to its intended audience (Customers) Big ideas that may not be feasible, done slowly Small ideas that are technically feasible… but still may not deliver real value to consumers, done very quickly
  51. 51. Experience Design Consulting So what’s the solution?
  52. 52. Experience Design Consulting !"#$%&&'()*+$$ !"#$#%&'()*'%+,'-./%01,2' 345,2#,)6,'
  53. 53. Experience Design Consulting Let’s talk about Envisioning
  54. 54. Experience Design Consulting !"#$%&'(')*+,'-"".&$'/0.(112223%"".&$3%"415"#$,+*1+67*&899:1'
  55. 55. Experience Design Consulting It’s not graphic design… !"#$%&'()"*+,#-(".-#(/"01#-2-&)%.-(3"/40-&5,6"&( Standard Approach create paper based documents of increasing visual fidelity which imply functional behaviour Agile UX Approach create interactive prototypes of increasing functional and visual fidelity in order to model and test functional behaviour and the interactive user experience !"#$%&'(')$&*'+&&%,&$',-.(//00012"3&456*5$$"041%"7/89&0/96:&;$5<6;'
  56. 56. Experience Design Consulting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
  57. 57. Experience Design Consulting HI&J<'4#%/'$+?/&$'F+7*' 27?/'+'@#,%/'"F' DK&?%/&D'?/+?'2&'<7<' L$&*+=>&*MN'O#7%K*M'+,<' %/&+.*MP'?/+,'",%&' 2&J>&'4"<&*&<P' $766&<P'D/+<&<P' +,74+?&<P'+,<'*7?'?/&' Q*43'HR+7*'F+D?PS'?/+?JD' ?/&'4+,?$+3S'' !"#$%&'(')*+,'-"".&$'/0.(112223%"".&$3%"415"#$,+*1+67*&899:1'' ;'/0.(112223+<+.=>&.+?/3%"41@*"61899:19A1BC1%",>&$D+=",E27?/E47%/+&*E@E5"/,D",E"FE.7G+$E.+$?EB1'
  58. 58. Experience Design Consulting What makes Envisioning different? !"#$%&'$($$$$)*+&,-$.&'/#01&'/#-$.1*2-$3'&41$ !"#$&5"4*#1,($$$$6744$#1*8-$9"44*:";*<=1-$>74<,&5?&+4&2*;@$ !"#$A75#$+"55&:41($$61*5&:41$0&#/&2$?7;;12#$?"25#;*&2#5$ !"#$%4&2,($$9"25&,1;1,-$9"2B,12#-$C15#1,$ !"#$A75#$7+D;"2#($$E+D;"2#-$#/12$F2#1';*#1,-$9"2<27"75$ !"#$"2$+*+1;($$3$G;",7?#$G;"#"#@+1$ !"#$;&5H@($$)1,7?15$:75&2155$*2,$#1?/2&?*4$;&5H$
  59. 59. Experience Design Consulting Envisioning
  60. 60. Experience Design Consulting Envisioning Lots of User Interaction Functional Experiential Very Little User Interaction
  61. 61. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  62. 62. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  63. 63. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  64. 64. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  65. 65. Experience Design Consulting Envisioning End Users Business Bus IM BA UX DEV QA End Users
  66. 66. Experience Design Consulting Envisioning Jeff Patton IM BA UX DEV End Users Business X Bus “It’s not an iteration if you only do it only once” QA End Users
  67. 67. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  68. 68. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  69. 69. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  70. 70. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  71. 71. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  72. 72. Experience Design Consulting Envisioning Bus IM BA UX DEV QA End Users
  73. 73. Experience Design Consulting Envisioning Lean, Spare & Correct Bus IM BA UX DEV QA End Users Full, complete Build efficiently
  74. 74. Experience Design Consulting Other industries prototype, why don’t we… •!!"#$%%&!%&!#$'()'*+,-.!/0*+%$12%(! •!!3%445(')12%(!%&!6%5$!'7,1! •!!89,$!:(;%+;,4,(<! •!!3%()$,<,!=!>1(?'@+,! •!!A%$B!'(!<C,!<1$?,<!4,7'54! •!!D%5!)1(-<!*$%<%<6*,!1!)1$!'(!*1*,$!
  75. 75. Experience Design Consulting Innovation mantra… Fail Fast Fail Early Fail Cheaply
  76. 76. Experience Design Consulting Take a step back… the product lifecycle
  77. 77. Experience Design Consulting Fully integrate to ensure quality… Release Inception Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5 Dev Implement High Dev Cost, Low UX cost features Dev Implement UX Design Dev Implement UX Design Dev Implement UX Design Dev Non Functional Build / Deployment design analysis design analysis UX Prototype Usability Test Visioning Ideation and Conceptual Design UX Design for Iteration 2 design analysis UX Prototype UX Prototype Usability Test Usability Test UX Design for iteration 3 Review Iteration 1 User Test Both UX Design for iteration 4 Review Iteration 2 User Test Both UX Ideation and Conceptual Design for next release •! Short iterative design steps and regular testing cycles •! Transition from “incremental” design to truly “iterative” design •! Multidisciplinary team with UX facilitating the design process !""#$%&'#(#)*+(,,---./+$&&'0.'12,/+$3+/4%50$6'7&,8/&,9::;<$=,$25%">/0?.)@<%#
  78. 78. Experience Design Consulting Become part of the design process please help! •!!"#!$%&'()%*&!+',,!-.%/01!12! 0*212130%!14%!%50%*'%)6%!+'14!2*! +'14271!327*!4%,08!-)$!+',,!1*3!12! %)(-(%!327!')!'1! •!!927!6-)!:%!0-*1!2;!14'&!<!$*'=%!14%! $%&'()!27162/%! •!!2*!327!6-)!62/0,-')!-:271!42+! 327>*%!)%=%*!')=2,=%$! •!?%!:%,2)(!12(%14%*!@!-)$!+%!6-)! $2!'1!AB!C"DE!FGHHGI!
  79. 79. Experience Design Consulting Transform !"! #$! •!!"#$%&!'()*+#,-$.(,!-(!/#$,! '()*+#,-0! •!!7(1,!1,!'10)(%#2&! •!!$!/1,#$2!-(!$!)(//$3(2$.%#! $442($)"! •!!52(+!$!0#4$2$-#!42$).)#!-(!$,! 1,-#62$-#'!42$).)#! •!!-#)",(/(6&!10!+(2#!-"$,!7*0-!$! )(,0-2$1,-!1,!'#016,! •!!7(1,!1,!'#016,! •!!#84$,'!&(*2!+#$0*2#!(5! 0*))#00! •!!$)-!/19#!&(*!$2#!+(2#!-"$,!7*0-! $!)(,0-2$1,-!1,!'#016,!
  80. 80. Experience Design Consulting !"#$%&'(%)*&$+',-('' !"#$"%&#&"'()*'#+
  81. 81. Experience Design Consulting Envisioning Pilot •! Context : REA and Transformation •! Results : Things we discovered about the Envisioning approach
  82. 82. Experience Design Consulting !"#$%&$"'(% !"#$%$#&'#()*$+'
  83. 83. Experience Design Consulting Add experience design to your teams
  84. 84. Experience Design Consulting !"#$%&"'(")*+",%$-+.)"%$$/" !"/012,1+"3.24'2+5" bring users in continuously
  85. 85. Experience Design Consulting balance research and testing
  86. 86. Experience Design Consulting !"#$"% •!%!"#$"%$&%"%'(%)*"#%+,-%./$0*#&$1)%,*21.#*#% •!%34*%5+6*&%14"1%&4*%$&%78#*9)%:+#$/;<% •!%34*%#*=*=:*#&%14*%&=",,%2+./1#)%1+>/%&4*%>"&%:#+.;41% .8?%:.1%@%>"&%;,"-%1+%=+0*%1+%14*%2$1)A%7B0*/%"&%"/%CC%)*"#% +,-?%@%14+.;41%$1%>"&%"%;++-%=+0*<% •!%3$/2*%4*#%1>+%"-.,1%&+/&%4"0*%=+0*-%$/1+%14*$#%8,"2*&?%&4*% */5+)&%1#"0*,,$/;%>$14%4*#%4.&:"/-%+/%14*%,+/;%./$%:#*"6&A% •!%34*%6**8&%"%&8*2$",%"22+./1%&8*2$D2",,)%E+#%1#"0*,,$/;%"/-% ,$6*&%1+%&4+8%"#+./-%1+%;*1%14*%:*&1%$/1*#*&1%#"1*%+/%$1A% •!%34*%-+*&%.&*%"%2#*-$1%2"#-?%:.1%8")&%$E%+F%"1%14*%*/-%+E%*"24% =+/14% &'()"%*+,"$% •!%'(%)*"#%+,-% !""#$% •!%J/$0*#&$1)%K*21.#*#% •!%3*2.#$1)%:","/2*-%>$14%0"#$*1)% •!%!"##$*-%>$14%L%"-.,1%&+/&%M>4+% •!%!"#$"%*G8*21&%#*&8*21%"/-%4.=+.#% -+/N1%,$0*%"1%4+=*O% •!%H"1*&%/+1%6/+>$/;%E.,,%$/E+#="I+/% build personas from real users
  87. 87. Experience Design Consulting go where it is used
  88. 88. Experience Design Consulting Distil findings… fast
  89. 89. Experience Design Consulting update the designs
  90. 90. Experience Design Consulting set up the design wall
  91. 91. Experience Design Consulting a place for ideas & challenges
  92. 92. Experience Design Consulting joint design sessions
  93. 93. Experience Design Consulting pair
  94. 94. Experience Design Consulting build interactive prototypes
  95. 95. Experience Design Consulting track actual usage
  96. 96. Experience Design Consulting multi-variant testing
  97. 97. Experience Design Consulting !"#$%&$' !"#$%"&&'("&
  98. 98. Experience Design Consulting !"#$%&'$%($)*+,)-.-/-&0% !+%1($"&$%&'$%.$)&%$2*$(-$,1$)%",3%.$)&% *(+341&)5%)0)&$6)%",3%)$(7-1$)%0+4%1",%8+(% 14)&+6$()%",3%)&"9% :33%(-;+4(%&+%3$)-;,% get serious about experience quality
  99. 99. Experience Design Consulting A lot of people are thinking about how to do this…
  100. 100. Experience Design Consulting experience
  101. 101. Experience Design Consulting stay agile
  102. 102. Experience Design Consulting success
  103. 103. Experience Design Consulting empowerment
  104. 104. Experience Design Consulting !"#$%&'%()*'+',% •! -"#..'/0'!"!#$%&'()!)$%&*!+$,-.#*/! •! 1/$+),2(3)/!"!*,!0./*,1%$!23+%$4%(#%! •! -)/$'4$!"!5$,-.#*!6%7%8,+1%(*!94:%#;#8%! •! 52#.6$7!"!<.48-!7/=!23+%$4%(#%!>.&84*;! •! 8.,%9::+)#("!"!<4)!?+:$,(*!6%/4)(!7/=!<84(-!4(#$%1%(*&8! 6%7%8,+1%(*!! •! ;'&%9::+)#("%"!@)484*;!&(-!0./*,1%$!23+%$4%(#%! •! <6.)$%<+)='($!"!$%&8%/*&*%=#,1=&.! •! ;'4$%>$':?%"!5$&#'#&8!&-74#%!! •! !+#:@2:%"!A%;!B%//&)%/! •! 5A9!
  105. 105. Experience Design Consulting take the initiative
  106. 106. Experience Design Consulting !"#$%&'()& !"#$%&'$()(
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×