Capitalizing on
Social Media
Choose the channel(s) best suited for your
communities and business
Sponsored by: Waterloo Re...
Introduction AptiSense
@krcraft & @gdiver62
• We are NOT a social media ‘gurus’
• We are experienced business strategists ...
Housekeeping / Q&A
Connect with us:

LinkedIn:
Kelly Craft
Twitter:
@krcraft

© 2013 Aptisense

#wrsbrc

Presented by: @kr...
10.3 BILLION searches
are conducted on
Google every month
Will
you,
they
It’s
© 2013 Aptisense

your customers find
when, ...
Raise your hand if you’re already on
Social Media?

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

5
Why Do We Do Social?

One compelling reason: The Customers
now control the conversation about
your brand.

Social Media is...
Importance of Social

Social offers:
• An opportunity to build rapport
• More “bang for your buck,” typically less expensi...
This is the first day of the rest of
your social business experience
We’ve talked about integrated digital marketing to
in...
Cornerstones of a Social Strategy

Defined
Objectives

Channel and
Content
Maps

© 2013 Aptisense

#wrsbrc

Brand Profile
...
Social Channels In a nutshell.

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

10
Stalking rebranded.

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

11
Keep calm
• You can’t do everything –
so don’t even try.
• You have to do something,
so start asking/monitoring
and find y...
By the numbers
Facebook 1.15 million+ Total Users
Twitter 500 million+ Total Users
LinkedIn 238 million+ Total Users
Googl...
The right questions
Before you deep dive into all the social media platforms available to you,
revisit your strategy and a...
Consistency

Produce content to communicate that
speaks with one voice across different
media
It’s crucial to maintain you...
Why Customers follow Brands

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

16
Biggest Mistakes SMBs make on
Social
Leaping in without a strategy and goals.
Lack of Brand Voice clarity.
Failure to enga...
How do you do it right?

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

18
• Social media is not just getting a
bunch of likes or followers.

• If you think it is, then you’re
doing it wrong!

© 20...
Human engagement
Don’t overlook the key factor of being human.

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdive...
Customer Journey
From “A” to “D” Awareness to Advocacy
ATTRACT

CONVERT

Visitors

Prospects

CLOSE

Leads

DELIGHT

Custo...
Steps
This is bigger than just social media, so you’ve got to outline how all
channels can effectively work together to ge...
Facebook

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

23
Always a good option, lots of practical applicatons.

Have a separate personal and professional page.
Embrace your Busines...
Facebook Business Page

A successful Fan page, will provide
a powerful image that represents
what you do, has a call to ac...
Facebook best practices.
First step is to see what others are doing:
Use the new “Graph Search” to find competitors,
indus...
Facebook best practices
One of the challenges of Facebook for
Business is staying current on best practices
and the terms ...
Facebook Terminology

What does “Like” mean any way?
Are you a “Fan” or a “Friend”?

© 2013 Aptisense

#wrsbrc

Presented ...
Manage your content/message
To set up your content
calendar for Facebook:
1. Choose a topic
2. Set up a schedule
3. Develo...
Contests and Pay Per Click
Consider a targeted pay per click
Campaign to generate leads, awareness
and sales. Can be effec...
An Image is worth a
1000 words
Yes images work,
but learn which
images can drive
engagement.

“Post pictures that are
mean...
Inspire a theme

Unbounce created their
successful Marketing Fails
posts, based on the response
to their blog post – note
...
Show your human side

Used sparingly and appropriately,
can be very powerful and show
your personality.
© 2013 Aptisense

...
Knowing when to ask Questions

If your goal with questions is
to drive engagement, ensure
that it appears at the end of
yo...
Twitter

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

35
Visibility
Visibility filters exist across all social channels.

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiv...
Get to Know People

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

37
Tips on crafting Tweets
1.

Make your updates easily Retweetable Leave a few characters free for RTs.

2.

Use URL shorten...
Twitter Example
• Basic tweet formula (sample)
• Link to product content + Product benefit + hashtag + CTA.

• Each tweet ...
Hashtags

#

 Use it to start a topic or discuss a trend
 Trend or emerging event or at a conference/event
 Contests an...
Social Dashboards

Discover them for yourself,
both Free to try!

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdi...
Twitter Success Stories

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

42
LISTS
A great way to do social prospecting
and your brand reputation (how do
others perceive your brand).
Lists can be pub...
Marketing Mentors List

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

44
LinkedIn

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

45
Advantages to LinkedIn
Great for business visibility.
Build Your network, personally and professionally.
Join groups and p...
Personal Profile

A powerful profile will help you show up in the
search results, helping others find you and
connect.

© ...
Company Page

Linkedin has become more
visually appeal with the company
page area. Having this real estate
to create a str...
Products and Services Tab

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

49
Benefit to your brand

Have your advocates
provide social proof of
your good work.

© 2013 Aptisense

#wrsbrc

Presented b...
Social Prospecting with LI

A quick search identified
216 connections with and
how I might know or get
to introduced to
so...
Google+

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

52
Personal and Corporate
As with other platforms, there are two sides to G+, we’ll look briefly
at both and cover the pros a...
What to be aware of
It takes time to build an audience on G+ and your particular audience
may not be there yet…
It can tak...
Hangouts

Jay Baer with Alan
Quarry

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

55
Why you might want to care
It has the power to manage multiple goals for you, content
marketing, social networking, commun...
62% of all buying decisions
are influenced by social
circles and family
- 2011 Mobile Youth Report

© 2013 Aptisense

#wrs...
Visual Platforms

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

58
A very visual platform that is great for
ecommerce and to drive traffic to your
company website. Upload video,
blogs, prod...
Social Media Board

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

60
Ecommerce
Drive traffic and
commerce to
your site.

3.4 million
followers

© 2013 Aptisense

#wrsbrc

Presented by: @krcra...
INSTAGRAM:
Use imagery to illustrate your
corporate culture, building
community; help in recruitment
efforts and brand rec...
Best practices
Show your human side – go behind the
scenes with your people
Showcase your product in an usual way
Add text...
The best of both worlds – James
Wedmore is a recognized leader for
video marketing – here’s an example

© 2013 Aptisense

...
Integrate with Email
• Email is another marketing channel that people don’t tend to really
focus on. Email is a great way ...
Measurement

Measure what you
do, and adjust
accordingly.

© 2013 Aptisense

#wrsbrc

Presented by: @krcraft & @gdiver62

...
How to do Social without
Sucking 101 – A reminder.
RECIPROCATE! Share, engage, converse, debate, guide, help, serve, instr...
So… to recap.

If you want to
reach higher levels
of success as a
social business, just
follow these steps.
Strategy

© 20...
Our Thanks To You
We’d like to extend our thanks to all of you for attending the
2nd segment.

Thanks also to the talented...
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Capitalizing on social media for Small Business - Which channels are best for your business?

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Beginner Level Social Media for Small Business. This is part 2 in a four-part series designed to help #SMBs launch social media efforts with basic strategy and understanding of the terms and practices.

This presentation covers the benefits and intricacies of various top social digital channels.


Sponsored by: City of Kitchener & Waterloo Region Small Business Centre

Published in: Social Media, Business, Technology
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Capitalizing on social media for Small Business - Which channels are best for your business?

  1. 1. Capitalizing on Social Media Choose the channel(s) best suited for your communities and business Sponsored by: Waterloo Region Small Business Resource Center Presented by: Kelly Craft & Gordon Diver
  2. 2. Introduction AptiSense @krcraft & @gdiver62 • We are NOT a social media ‘gurus’ • We are experienced business strategists who also know social well • Lateral, tech-savvy hybrids spanning strategy, design, implementation & analytics • Diehard data geeks & Compelling narrative story engineers • Committed to holistic approach to business strategy • Silo-busters and frequent dinosaur-tippers © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62
  3. 3. Housekeeping / Q&A Connect with us: LinkedIn: Kelly Craft Twitter: @krcraft © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 LinkedIn: Gordon Diver Twitter: @gdiver62
  4. 4. 10.3 BILLION searches are conducted on Google every month Will you, they It’s © 2013 Aptisense your customers find when, where and how want? all in the message. #wrsbrc Presented by: @krcraft & @gdiver62 4
  5. 5. Raise your hand if you’re already on Social Media? © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 5
  6. 6. Why Do We Do Social? One compelling reason: The Customers now control the conversation about your brand. Social Media is Pervasive. You need a plan. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62
  7. 7. Importance of Social Social offers: • An opportunity to build rapport • More “bang for your buck,” typically less expensive cost to execute. • An opportunity to expand your network that lead to face to face interactions © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 7
  8. 8. This is the first day of the rest of your social business experience We’ve talked about integrated digital marketing to increase your brand visibility with these goals: Gain name recognition and credibility. Attract new contacts, maybe even customers! Use free marketing channels and tools optimally. Become a finder (not just a minder or grinder). Build a collaborative brand community. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 8
  9. 9. Cornerstones of a Social Strategy Defined Objectives Channel and Content Maps © 2013 Aptisense #wrsbrc Brand Profile Measurement and Analytics Presented by: @krcraft & @gdiver62 9
  10. 10. Social Channels In a nutshell. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 10
  11. 11. Stalking rebranded. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 11
  12. 12. Keep calm • You can’t do everything – so don’t even try. • You have to do something, so start asking/monitoring and find your Audience. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 12
  13. 13. By the numbers Facebook 1.15 million+ Total Users Twitter 500 million+ Total Users LinkedIn 238 million+ Total Users Google+ 500 million+ Total Users Pinterest 70 million+ Total Users Instagram 130 million+ Total Users Bottom line = MORE CHOICES © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 13
  14. 14. The right questions Before you deep dive into all the social media platforms available to you, revisit your strategy and ask these questions:  Who am I trying to communicate?  What do I want them to do, what action?  Where are they on line and what issues do they need addressed?  How am I going to be accessible to them, when, where and how they choose. Answering these questions will help you define your approach while also helping you to define your intentions and goals within social media as part of your marketing strategy. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 14
  15. 15. Consistency Produce content to communicate that speaks with one voice across different media It’s crucial to maintain your brand across all of your marketing efforts Your brand is your reputation Inconsistency can engagement killer © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 15
  16. 16. Why Customers follow Brands © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 16
  17. 17. Biggest Mistakes SMBs make on Social Leaping in without a strategy and goals. Lack of Brand Voice clarity. Failure to engage. Inconsistency. Social Business takes time & commitment. Failure to analyze results. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 17
  18. 18. How do you do it right? © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 18
  19. 19. • Social media is not just getting a bunch of likes or followers. • If you think it is, then you’re doing it wrong! © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62
  20. 20. Human engagement Don’t overlook the key factor of being human. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 20
  21. 21. Customer Journey From “A” to “D” Awareness to Advocacy ATTRACT CONVERT Visitors Prospects CLOSE Leads DELIGHT Customers Promoters Blog Forms Email Events Keywords Calls-to-Action Social Media Social Media Social Media Landing Pages Workflows Smart Content Source: HubSpot © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 21
  22. 22. Steps This is bigger than just social media, so you’ve got to outline how all channels can effectively work together to get your messages across successfully. Four ways to organize your message are: Narrative Integration Planning • Narrative is creating the story around your brand or product that will best communicate with your consumers. • Addresses how will you interact with your consumers across all platforms. Blogging, email and social media are all different mediums and messaging should be integrated, but specific to each channels. • Developing content calendars and looking at trends should be a part of your marketing activities. This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. • To see what is successful, make adjustments and learn to make more money. Measurement © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 22
  23. 23. Facebook © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 23
  24. 24. Always a good option, lots of practical applicatons. Have a separate personal and professional page. Embrace your Business Page as an effective 2 way communication channel Business Pages - promote specials, events, services, products, and more . Can be used for Customer Service – if you monitor it closely. Fan pages picked up by search engines. Built in analytics. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 24
  25. 25. Facebook Business Page A successful Fan page, will provide a powerful image that represents what you do, has a call to action. Note some of the pages missed opportunities. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 25
  26. 26. Facebook best practices. First step is to see what others are doing: Use the new “Graph Search” to find competitors, industry organizations and watch for: •What are they posting? •How frequently do they post? •What posts are getting the most interaction? •Take note of the number of people that are “talking about this” over a seven day period. •How are they using “Tabs” •What trends can you identify, what issues can you leverage to your advantage? © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 26
  27. 27. Facebook best practices One of the challenges of Facebook for Business is staying current on best practices and the terms of service. Successful brands, don’t preach or sell to their base, they engage and provide valuable information and make attempts to understand what their “fans” really want from their brand. A great resource is: https://www.facebook.com/business/pagesb estpractices Where this photo came from. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 27
  28. 28. Facebook Terminology What does “Like” mean any way? Are you a “Fan” or a “Friend”? © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 28
  29. 29. Manage your content/message To set up your content calendar for Facebook: 1. Choose a topic 2. Set up a schedule 3. Develop a curation system 4. Schedule posts (from within Facebook or with a third party like Hootsuite) © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 29
  30. 30. Contests and Pay Per Click Consider a targeted pay per click Campaign to generate leads, awareness and sales. Can be effective and expensive if not managed appropriately. Run a contest to drive lead generation for your page and site. Use #hashtags to promote across platforms. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 30
  31. 31. An Image is worth a 1000 words Yes images work, but learn which images can drive engagement. “Post pictures that are meaningful without having any text next to it”. Leo Widrich, Buffer © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 31
  32. 32. Inspire a theme Unbounce created their successful Marketing Fails posts, based on the response to their blog post – note #hashtags. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 32
  33. 33. Show your human side Used sparingly and appropriately, can be very powerful and show your personality. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 Source: Buddy Media 33
  34. 34. Knowing when to ask Questions If your goal with questions is to drive engagement, ensure that it appears at the end of your post. In this example, it’s more an introduction to the theme of the multimedia post. This will be shared because of the video content. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 34
  35. 35. Twitter © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 35
  36. 36. Visibility Visibility filters exist across all social channels. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 36
  37. 37. Get to Know People © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 37
  38. 38. Tips on crafting Tweets 1. Make your updates easily Retweetable Leave a few characters free for RTs. 2. Use URL shorteners. (Bit.ly Saves space and provides analytics. 3. Add Personal comments/opinions when you RT something or share someone else’s content. 4. Use Hash Tags, (but not too many in a single tweet and only when relevant. 5. Understand Visibility rules of twitter. Do you know who can see what you share? © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 38
  39. 39. Twitter Example • Basic tweet formula (sample) • Link to product content + Product benefit + hashtag + CTA. • Each tweet should have a specific audience • Customers, advocates, vendors, community, industry. • Add value • Share something instructive or compelling. • Triggers • Mentions, issues, questions, product schedule, news. • Caution • Avoid being spammy. No more than 2 tweets per hashtag.g per day. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 39
  40. 40. Hashtags #  Use it to start a topic or discuss a trend  Trend or emerging event or at a conference/event  Contests and Promotions  Across channels.  Join Chats  Share something instructive or compelling, etc #smallbiz chat on  Gain more followers  Sharing on common interests  How to create one  Start with the # sign and don’t have any spaces.  r Use sparingly and appropriately  Start with the # sign and don’t have any spaces. • day. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 40
  41. 41. Social Dashboards Discover them for yourself, both Free to try! © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 41
  42. 42. Twitter Success Stories © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 42
  43. 43. LISTS A great way to do social prospecting and your brand reputation (how do others perceive your brand). Lists can be public or private. Can track industry, competitors and the voices that influence you. You don’t have to follow someone to add them to one of your lists. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 43
  44. 44. Marketing Mentors List © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 44
  45. 45. LinkedIn © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 45
  46. 46. Advantages to LinkedIn Great for business visibility. Build Your network, personally and professionally. Join groups and post YOUR info – create authority. Post about others and have others post about you. Start an industry-related group. Read updates and add value through comments. All activities show in the feed and in your Company page. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 46
  47. 47. Personal Profile A powerful profile will help you show up in the search results, helping others find you and connect. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 47
  48. 48. Company Page Linkedin has become more visually appeal with the company page area. Having this real estate to create a strong visual is relatively new. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 48
  49. 49. Products and Services Tab © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 49
  50. 50. Benefit to your brand Have your advocates provide social proof of your good work. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 50
  51. 51. Social Prospecting with LI A quick search identified 216 connections with and how I might know or get to introduced to someone. Search criteria: Early Childhood, Located in Canada Within 80kms of N4Z1B6 © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 51
  52. 52. Google+ © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 52
  53. 53. Personal and Corporate As with other platforms, there are two sides to G+, we’ll look briefly at both and cover the pros and cons of each. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 53
  54. 54. What to be aware of It takes time to build an audience on G+ and your particular audience may not be there yet… It can take some time to get use to navigating all of the platforms functions You’ve committed to other platforms © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 54
  55. 55. Hangouts Jay Baer with Alan Quarry © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 55
  56. 56. Why you might want to care It has the power to manage multiple goals for you, content marketing, social networking, communications, prospecting, education and collaboration. Hangouts, by far are the greatest strength and draw – video conferencing, create tutorials and entertain. Branding strength with Google Authorship Ability to customize your circles and communities. Drives authority for your brand – verified content was a key upgrade in the latest search update (Hummingbird) If Search is Important in Marketing, G+ is important to you and your online efforts. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 56
  57. 57. 62% of all buying decisions are influenced by social circles and family - 2011 Mobile Youth Report © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 57
  58. 58. Visual Platforms © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 58
  59. 59. A very visual platform that is great for ecommerce and to drive traffic to your company website. Upload video, blogs, product. Here’s a couple of examples to look at. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 59
  60. 60. Social Media Board © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 60
  61. 61. Ecommerce Drive traffic and commerce to your site. 3.4 million followers © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 61
  62. 62. INSTAGRAM: Use imagery to illustrate your corporate culture, building community; help in recruitment efforts and brand recognition. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 62
  63. 63. Best practices Show your human side – go behind the scenes with your people Showcase your product in an usual way Add text to your image Use video – 15 seconds is a lot to convey your message, but know what you want to say. Drive lead generation by running a photo contest with your followers © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 63
  64. 64. The best of both worlds – James Wedmore is a recognized leader for video marketing – here’s an example © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 64
  65. 65. Integrate with Email • Email is another marketing channel that people don’t tend to really focus on. Email is a great way to segment your customers and market directly to their interests, but you must build the lists first. • Capturing emails within your blog is a great conversion goal you can use. Every website should have at least one form of some sort to capture lead emails. • Another reason email marketing is a great is that’s where a lot of your consumers are hanging out, especially first thing in the morning. “Subscribers, Fans, & Followers Exclusive Research Helps Marketers Use Email + Facebook + Twitter” is a great resource to gain further insight in how to further succeed in collaborating with social media and email marketing. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 65
  66. 66. Measurement Measure what you do, and adjust accordingly. © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 66
  67. 67. How to do Social without Sucking 101 – A reminder. RECIPROCATE! Share, engage, converse, debate, guide, help, serve, instruct, comfort, laugh, learn. Become an expert in your field. Your new business (like many professions) just one long apprenticeship. Learn about your colleagues and partners and their areas of expertise (and cross-market). Get to know your customers. Read about each client's business (client web site, google.com). Attend regional events. Network. Be visible. Be social online & off. Read at least one newsletter or magazine in your field, cover to cover. Share what you learn. Aim for perfection in every update and post; you are the editor and publisher! Your written work (updates, posts, comments, and e-mails) will live forever. Keep that in mind. Be civil. Be polite. Follow the Golden Rule. Don’t unto others … © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62 67
  68. 68. So… to recap. If you want to reach higher levels of success as a social business, just follow these steps. Strategy © 2013 Aptisense Brand #wrsbrc Content Consistent Presented by: @krcraft & @gdiver62 Relevant Monitor Manage Measure 68
  69. 69. Our Thanks To You We’d like to extend our thanks to all of you for attending the 2nd segment. Thanks also to the talented team here at the centre and especially Chris Farrell and Mistie Brown. If you learned beneficial skills here today, don’t forget to mention that when you complete your feedback forms at the end of the Summer Company program. Give lots of kudos to Rob and the rest of the Great Team at the Waterloo Region Small Business Centre ! © 2013 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62

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