20140324 sdsc for id_tech_ex thorsten schroeer

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This is the executive presentation I held at IDTechEx conference on Printed Electronics in April 2014 in Berlin on "Software Defined Supply Chain".

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20140324 sdsc for id_tech_ex thorsten schroeer

  1. 1. The New Software Defined Supply Chain: How New Technology Is Re-Writing The Rules for Manufacturing, Global Trade & Investment IBM Institute for Business Value Berlin, April 1st 2014 © 2014 IBM Corporation© 2014 IBM Corporation Thorsten Schröer thorsten.schroeer@de.ibm.com +49 172 2039067
  2. 2. People can have the Model T in any © 2014 IBM Corporation© 2013 IBM Corporation2 People can have the Model T in any color – so long as it’s black. HENRY FORD
  3. 3. Ford Automotive Output, 1901-1914 $5 Daily Wage Introduced Assembly time down to 1.5 hours © 2014 IBM Corporation3 Shift to moving production line Model T Introduction Assembly Time Per Car: 14 Hours
  4. 4. Ford Automotive Output, 1901-1924 © 2014 IBM Corporation4
  5. 5. STANDARDIZATION MODULARIZATION DIGITIZATION © 2014 IBM Corporation5
  6. 6. PARTSCUSTOM STANDARD 3 KEY RULES OF PRODUCT DESIGN © 2014 IBM Corporation6 COMPONENTS MODULESASSEMBLY MECHANICAL DIGITALCONTROLS
  7. 7. 3 CHARACTERISTICS OF INDUSTRY STRUCTURE & TRADE Economies of Scale BIG © 2014 IBM Corporation7 Multi-Tier Supply Chains COMPLEX Low Cost Supply Chains GLOBAL
  8. 8. © 2014 IBM Corporation8
  9. 9. 3 NEW TECHNOLOGIES 3D PRINTING OPEN SOURCEINTELLIGENT ROBOTICS © 2014 IBM Corporation9
  10. 10. STANDARDIZATION 3D PRINTING NO ECONOMIES OF SCALE COST PER UNIT VOLUME PRINTED $/CUBIC CM - BLENDED AVERAGE - © 2014 IBM Corporation10 ON DEMAND MANUFACTURING LOCATION ELASTIC - 79% - 92%
  11. 11. MODULARIZATION ROBOTICS HARD AUTOMATION FLEXIBLE TYPICAL COST PER ROBOTIC ASSEMBLY STATION © 2014 IBM Corporation11 FLEXIBLE ROBOTICS INTELLIGENT ROBOTICS - 90%
  12. 12. DIGITIZATION INTELLIGENCE MOORE’S LAW OPEN SOURCE HARDWARE DESIGNS ON THINGIVERSE © 2014 IBM Corporation12 OPEN SOURCE
  13. 13. HARDWARE CONSTRAINED BUILD A MOLD OR CAST HARDWIRE PRODUCTION LINE DEVELOP EMBEDDED CHIP © 2014 IBM Corporation13 SOFTWARE DEFINED PRINT PARTS DIRECTLY BY SOFTWARE RECONFIGURE ASSEMBLY THROUGH SOFTWARE DIGITAL CONTROLS USING SOFTWARE
  14. 14. SOFTWARE DEFINED © 2014 IBM Corporation14
  15. 15. © 2014 IBM Corporation15
  16. 16. Will be most affected by Strategies should you Are the best locations to Will these technologies Do I need to re- engineer my ▶▶▶▶ WHO ▶▶▶▶ WHAT ▶▶▶▶ WHERE ▶▶▶▶ WHEN ▶▶▶▶ WHY © 2014 IBM Corporation16 these technologies? adopt to be competitive? invest going forward? impact investment decisions? end-to-end business processes?
  17. 17. 4 DIFFERENT PRODUCTS COST VOLUME SIZE COMPLEXITY PERSONALIZATION © 2014 IBM Corporation17 WASHING MACHINE INDUSTRIAL DISPLAY MOBILE PHONE HEARING AID
  18. 18. 5 GLOBAL LEADERS IBM RESEARCH John Cohn Phil Reeves Leo Bonnanni © 2014 IBM Corporation18 John Cohn PLANT LOCATION INTERNATIONAL David Zaharachuk Mike Watson Alex Scott
  19. 19. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation19
  20. 20. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation20
  21. 21. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation21
  22. 22. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation22
  23. 23. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation23
  24. 24. EACH PRODUCT INDIVIDUALLY TORN DOWN © 2014 IBM Corporation24
  25. 25. 1 INTEGRATED MODEL © 2014 IBM Corporation25 PLANT LOCATION INTERNATIONAL
  26. 26. 3 AMAZING RESULTS COST SCALE © 2014 IBM Corporation26 SCALE CO2 IMPACT
  27. 27. LOWER COST 23% AGGREGATE NORMALIZED UNIT COST © 2014 IBM Corporation27 23% CHEAPER
  28. 28. LOWER SCALE 90% AGGREGATE NORMALIZED MINIMUM ECONOMIC SCALE © 2014 IBM Corporation28 90% LESS VOLUME REQUIRED
  29. 29. NOT NECESSARILY GREENER AGGREGATE NORMALIZED CO2 ANALYSIS 9% HIGHER © 2014 IBM Corporation29 HIGHER 67% LOWER
  30. 30. SMALL SIMPLE © 2014 IBM Corporation30 SIMPLE LOCAL
  31. 31. RECOMMENDATIONS FOR INDUSTRY © 2014 IBM Corporation31
  32. 32. FULL REPORT & MODEL NOW AVAILABLE © 2014 IBM Corporation© 2013 IBM Corporation32 FULL REPORT & MODEL NOW AVAILABLE ONLINE AND ON YOUR MOBILE DEVICE

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