THE END OF
OBSOLESCENCE
THE WEB AS GROUND ZERO FOR
THE POST-CONSUMER ECONOMY
by LANE BECKER & THOR MULLER

PREVIEW
I. How We Got Here
II. A New Dynamic
III.Rewiring the System

I.
HOW WE GOT HERE

“
COLLAPSITARIAN
”

GOOD NEWS!
Things are getting better
precisely because
Things are getting worse

CRASH!
BOOM!

TOTAL CREDIT MARKET DEBT AS A % OF GDP
350%
UH OH.

DISPOSABLE
CULTURE
• Companies (sell stuff => hire people)
SCE NCE
• Employees (get paid, benefits) OBSOLE
• LAN NED
P
Buyers (want new and improved)
LOCK-IN
• Debtors (borrow to afford)
• Banks (lend)
• China (lend to lenders!)
TER
• Shareholders (cash in) IS BET
BIGGER
• Media (promote the system)
• Politicians (represent the system)
GROWTH IS
HOORAY FOR EVERYTHING
CONSUMERISM

THE
OWNERSHIP
SOCIETY
AS SEEN ON TV!

THOSE WHO CREATE VALUE
THOSE WHO CREATE
THINGS OF NO VALUE
Text
THOSE WHO MOVE
VALUE AROUND

THE GREAT COMPRESSION

VALUE DESTRUCTION AT WORK
OH SHIT! {

“Job Losses Hint at Vast
Remaking of U.S. Economy”
http://www.nytimes.com/2009/03/07/business/economy/07jobs.html?hp

HITTING
BOTTOM

REBIRTH

MARCO POLO
1254-1325

“BEATUS”
MAP

CATALAN ATLAS
1375

PTOLEMY
90-168

RISE OF THE
MERCHANT CLASS

THE AGE OF
EXPLORATION

THE RISE OF DEMOCRACY

MANIFEST DESTINY

ASPIRATIONAL
CONSUMPTION

SPACE RACE

CONSUMERISM

TIME FLIES
LIKE A...

II.
A NEW DYNAMIC

CH-CH-CH-CHANGES

MARCO POLO
REDUX
• Redefine what is imaginable
• Reshape demand
• New relationship to information

A THOUGHT EXPERIMENT
THE DIAMOND AGE
The Universal Copymachine
Physics + Culture at the heart of the problem

THE BUFFALO CULTURE
Doing More in the Land of Less

USING THE WHOLE
ANIMAL

THE WHOLE
CUSTOMER
Needs
Transactions Ideas
Emotions Expertise
Engagement
Quality Social
Assurance Network

6 THEMES OF THE
BUFFALO CULTURE

PURPOSE
INTEGRATED INTO THE LIFE OF TRIBE

HIDDEN
VALUE
...IN THINGS
WE USED
TO DISMISS

A MIGRATORY PATH

GATHERING
OF THE
TRIBES

CONSTRAINTS
BREED INNOVATION

REVERENCE

III.
REWIRING THE
SYSTEM

MIRACLE OF THE
COMMONS
http://www.flickr.com/photos/africankelli/3373503544/

THE REPAIR
CULTURE

FO GNISSELB EHT
NOITAVONNI
INNOVATION
THE CURSE OF

CUSTOMER COMMUNITIES
FOR EVERYTHING

AN ECOSYSTEM IS BORN

REPUTATION
SCALED

COLLECTIVE REP

TIDY TOWNS

THE LOANERSHIP
SOCIETY

UTILIZE THIS!

SUBSCRIPTION MODELS
FOR EVERYTHING

PRIDE OF OWNERSHIP
VS. STEWARDSHIP

VIRTUAL
PRODUCTION

GOODS VS. BETTERS

EFFORTLESS MARKET
FORMATION

PLATFORMIZATION
OF THE PLANET

NEW METRICS
WATTZON.ORG

GROSS NATIONAL
HAPPINESS (GNH)
http://www.flickr.com/photos/maniya/541287799/

http://www.flickr.com/photos/andrebernardodotcom/2777568621/
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