Geek Squad: Marketing is a Tax You Pay for Being Unremarkabe
by Thor on Feb 06, 2008
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Robert Stephens, founder of Geek Squad, discusses the unique evolution of his hugely successful business, from the early days of defining the customer experience through the BestBuy merger and subseque...
Robert Stephens, founder of Geek Squad, discusses the unique evolution of his hugely successful business, from the early days of defining the customer experience through the BestBuy merger and subsequent expansion. Customer service is the unifying theme.
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